Jun 13, 2007 113 reads by Navneet Kaushal

“Google Gives Advertisers More Control” writes Elinor Mills in an article by the same name. This statement holds true especially as now advertisers can see which website and when their ads appear on.

Some of the new changes include:

  • “Not only will advertisers be able to make sure their ads are appearing on sites that are appropriate, but they also will be to get performance metrics for each site.
  • Advertisers can target websites. A company that sells electronic test equipment can make sure its ads appear on sites targeted at manufacturers of electronics, potential customers, and not on sites that, for example, offer tests for electronics students.”
  • Navneet Kaushal

    Navneet Kaushal

    Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
    Navneet Kaushal
    Navneet Kaushal
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