New Features In Yahoo Search Marketing

Oct 9, 2007 | 2,379 views | by Navneet Kaushal
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Following last week's announcement of how Google finally has a real challenge, the official Yahoo! Search Marketing Blog announced updates for YSM.

"Custom Reports and Scheduling – One popular request from our advertisers is the ability to customize and schedule reports. Well, voila! Starting today, you’ll be able to customize your reports based on date range, filter criteria and data columns. You can also choose to have your reports emailed to you at intervals that you specify: daily, weekly or monthly. In addition, you can choose the format in which you’d like to receive them, including XML, TSV or CSV for Excel.

Going Lateral – Another request from our advertisers is the ability to move laterally from one detail page to another without having to backtrack to a summary page. Now, you’ll notice, we’ve added “Previous” and “Next” buttons to your campaign, ad group and keyword pages to help make it easier to navigate around your account. You will also see the relative location of the particular campaign, ad group or keyword page you’re on in at any given time in relation to the others: for example: "3 of 23 Ad Groups." You can also navigate this way through search results.

This navigation aid also lets you move more easily among campaigns, ad groups and keywords that are in the top performers or watched lists in your account.

The Today Show – In the calendar widget that appears in the upper right of the page under your Campaigns and Reports tabs, you can now select “Today,” from the “Custom Date Range” drop-down menu. Your default setting will still be the previous two weeks unless you select a custom date range. Whatever range you choose will then become your new default.

A Little Help from Your Friends – We’re always bugging you to make sure your ads meet our editorial guidelines. Now we’re providing easier access to our guidelines from those places in the interface where it is most relevant: the Create Your Ad, Choose Keywords and Editorial Status pages."

For more, view Yahoo! Search.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail New Features In Yahoo Search Marketing
4.thumbnail New Features In Yahoo Search Marketing