Dec 16, 2006 656 reads by Navneet Kaushal

Yahoo! had developed Ad Blocking feature for its users so that they can block ads that are not required by their customers or business ads which are in direct competition with them. Yahoo! Publisher Network has updated this feature. The updated feature allows the publishers to block ads from multiple or certain domains that publishers don’t want to see on their websites. YPN Blog has mentioned two levels of Ad Blocking:

1.Domain-Level Blocking: Entering, say, “” will block ads pointing to the entire domain. This is the broadest form of blocking. Note that in order to do this, you must enter the domain URL without the “www” domain prefix.

2. Sub-Domain Level Blocking: Entering “” will block ads pointing to only the sub-domain. Ads pointing to (with the “www” prefix) or a different sub-domain, such as “,” will not be blocked.

Publishers can block around 200 domains through activating Ad Blocking.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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