Jul 3, 2007 114 reads by Navneet Kaushal

image2.jpgIn an post called Panama Opens New Locks, the official Yahoo! Search marketing Blog announced more tools for advertisers.

  1. “On the Ad Group page under your Campaigns tab, you’ll now see “Move” and “Copy” buttons. As the names imply, these let you move your keywords from one ad group to another and copy them as appropriate. Note that you’re still limited to 1000 keywords per ad group. Select a keyword you want to move by clicking the check box next to it. The first time you hit the “Move” button you’ll get a pop up that shows some useful instructional text. You may opt not to view this in future. You’ll then be taken through an easy step-by-step process for moving your keyword.
  2. Keyword selection streamlined: – In the early days of internal combustion, auto manufacturers quickly figured out that cars performed better when they were pointier at the front and tapered at the rear, helping them slip through the air more efficiently, like a fish. While we haven’t exactly done the same thing with our new keyword selector tool—there’s no tapering involved—we have made selecting keywords an easier process. The new keyword selector tool is accessible to new advertisers in the online sign-up process, and to existing advertisers creating a new campaign or using the “+Add Keywords” button on the Ad Group page.
  3. Ad Writing guidance: Now you can view advertisements of other advertisers and can get an idea of how to write good ads.
  4. Practices for writing effective Sponsored Search ads: these pages now offer best practices for writing the most effective Sponsored Search ads, and “ghost text” appears in the “Title” and “Description” fields to provide examples of what these fields should contain, plus a few other little goodies to explore.”
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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