Fortune Interactive conducted a by its SEMLogic Technology to determine metrics which were most crucial to the web pages organically ranked on the first page of search results. The key phrase was “laptop” and the search engines Google, Yahoo and MSN.
According to Mike Marshall, Fortune Interactive vice president of technology, “Our research found the range of optimal values for a key metric varies across search engines and the importance of a metric varies even down to the key phrase level.”
The results show that-
* Off-page optimization factors out-weighed any on-page optimization factors.
* In-bound link quality was the most important factor across all three engines. However, each engine’s optimal range for link quality was different.
* In determining in-bound link quality, the reputation of the originating web page was more important than the page’s relevance to the keyword “laptop.”
* In-bound link quantity was the least important factor among off-page factors.
* The most important on-page factor for Google was title-tag keyword density.
* Web pages that successfully ranked across the engines all had strong values in at least the two most important influential factors for each search engine respectively.
Yahoo and MSN place equal importance on inbound link quality but less than Google does. This factor is of most relative importance among off-page factors across the board, but IBL Quantity is of least relative importance among the off-page factors across the board. The most important on-page factor is title keyword density . You can view the complete results of the study at fortuneinteractive.com/laptop.php