May 3, 2007 114 reads by Navneet Kaushal

Just when you think all is said and done about link building something new occurs. Rand Fishkin in a blog post draws attention to the typical patterns of external link equity that flows to sites. The graph often resembles mountains to heavily linked-to pages and valleys to link-poor pages. Good content gets more inbound links. Pages related to e-commerce or business receive very little link love.

 For a good ranking, the link pattern of a site must be impressive to convince the search engines that more than just a few pages are interesting. He came up with some “best practices” on the subject. It includes:

  •  Use Google's Webmaster Central to sort link numbers to your site's page – make a list of everything that gets more than "X" links (in our case, we'd probably use something like 500, but for less-well-linked-to sites, that number might be 10
  • Determine the "valley" pages that need link juice and their relevance to your various "mountain" pages. You don't want to add links that are completely irrelevant and off-topic, and ideally, you'd even want to convert visitors from those link-rich pages into viewers of your link-poor pages.
  • Use relevant, accurate anchor text from the "mountains" to the "valleys"
  • Double-check with an outsider – do those links still look relevant and valuable to visitors? If not, refine and try again. You want to pass the link-juice, but not at the price of losing usability & potential inbounds to link-rich pages.
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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