Jul 29, 2015 114 reads by Ritu Sharma

Moz has published the results of their insightful 2015 Online Marketing Industry Survey on search marketing. Based on the responses from over 3,600 online marketers, the report helps dig deep into the available data.

Highlights from the survey are:

  • 81% of search market agency respondents reported providing both SEO and SEM services
  • 49% of are in-house search marketers
  • 36% worked with more than 20 clients in the past year
  • 85% involved with content marketing
  • Google Search Console leading search marketer tool used by 87%, followed by Bing Webmaster Tools preferred by 43%
  • Google Alerts and Google Trends are the top content tools
  • Google Analytics leads in analytics used by 91%; 23% using Crazy Egg
  • Facebook Insights (58%) most popular social tool
Moz 2015 Online Marketing Industry Survey Results Published!, 3.0 out of 5 based on 2 ratings
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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