Many Microsoft adCenter advertisers have reported having received mails saying that their campaigns may undergo an editorial audit. One of the members at WebmasterWorld Forums reported that:
hhh, i just received an email from AdCenter that my campaigns 'may' undergo an editorial audit. Is this based on what? a random audit?
PS: earlier in the day , there was another email welcoming me to 'contents' network.
The news came as a surprise to the advertisers. The reactions ranged from panic to positive.
maybe i should start deleting those paused campaigns, they make my account look huge!
I'm not worried about the reviews, as long as someone with a brain does them, after all we complain when we see things that aren't right. MSN are just trying to improve standards.
Remember, there's always a chance that a manual review, if positive, could improve your relevance score.