MSN adCenter Announces Surprise Audits

Jan 19, 2007 | 2,277 views | by Navneet Kaushal
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Many Microsoft adCenter advertisers have reported having received mails saying that their campaigns may undergo an editorial audit. One of the members at WebmasterWorld Forums reported that:

hhh, i just received an email from AdCenter that my campaigns 'may' undergo an editorial audit. Is this based on what? a random audit?
PS: earlier in the day , there was another email welcoming me to 'contents' network. icon smile MSN adCenter Announces Surprise Audits

The news came as a surprise to the advertisers. The reactions ranged from panic to positive.

one member:
 maybe i should start deleting those paused campaigns, they make my account look huge!

another:
I'm not worried about the reviews, as long as someone with a brain does them, after all we complain when we see things that aren't right. MSN are just trying to improve standards.

Remember, there's always a chance that a manual review, if positive, could improve your relevance score. 

4.thumbnail MSN adCenter Announces Surprise Audits

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail MSN adCenter Announces Surprise Audits
4.thumbnail MSN adCenter Announces Surprise Audits