Microsoft launched its AdCenter in Canada. This might just be an important step for Microsoft. According to the company Canada is one of the strongest market in the whole wide world. Microsoft general manager of search and AdCenter marketing, David Jakubowski says that around 87% of the twenty-two million Canadians online every month will interact with Microsoft's digital network implying that advertisers have the potential to interact with a very large demographic.
A report by Digital Journal says: Canadian advertisers have shown a great deal of interest in the online market, as a recent Ogilvy and Mather digital media conference demonstrated. But Google is arguably the most well-known online ad provider, so Microsoft still has an uphill battle against the market leader.
Also, AdCenter has not suffered its share of problems: This past weekend AdCenter saw a bug that drastically overcharged users for click-throughs, charging as much as $1,000 per click. Microsoft says it has resolved the issue and is now working to give those companies a refund.