MSN China Wants To Be Out Of Joint Venture

Sep 5, 2007 | 7,284 views | by Navneet Kaushal
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In a recent state newspaper, it was announced that the state-owned Chinese partner of MSN, Microsoft's online services group, desires to sell all its holdings in the China-based joint venture.

Shanghai Alliance Investment was behind the formation of the Shanghai MSN Network Communications joint venture with Microsoft in May 2005. Now it is looking for appropriate buyers since last month. Both parties hold 50 per cent of the venture. Shanghai Alliance Investment is run by Jiang Mianheng, a son of former President Jiang Zemin. It is believed that the reason behind closing the partnership is the unclear business model of the venture.

The venture was used to provide online content, email and instant messaging services in Chinese language. However, there is no confirmation on this issue from both the parties. A Beijing-based official with Microsoft's public relations company H-Line Ogilvy was not ready to make any comment on the report.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail MSN China Wants To Be Out Of Joint Venture
4.thumbnail MSN China Wants To Be Out Of Joint Venture
  • Wong Løng – 王梁

    Odd situation…

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