MSN Investigates Eye Tracking

Jan 13, 2007 | 2,146 views | by Navneet Kaushal
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Microsoft has published a research report on user eye tracking methodologies while checking out the MSN search results.   

The abstract from Microsoft reports:
"Web search services are among the most heavily used applications on the World Wide Web. Perhaps because search is used in such a huge variety of tasks and contexts, the user interface must strike a careful balance to meet all user needs. We describe a study that used eye tracking methodologies to explore the effects of changes in the presentation of search results. We found that adding information to the contextual snippet significantly improved performance for informational tasks but degraded performance for navigational tasks. We discuss possible reasons for this difference and the design implications for the better presentation of search results. The studies reported here are to be published in CHI 2007."

Read the full PDF report.

4.thumbnail MSN Investigates Eye Tracking

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail MSN Investigates Eye Tracking
4.thumbnail MSN Investigates Eye Tracking