Center Networks informs that Microsoft and Piczo are joining hands on the Piczo social networking site. Now MSN will be Piczo's UK ad sales partner. This partnership will allow Piczo to concentrate on improving products and services.
Chris Seth, Managing Director, Piczo, says, "This deal brings together two market leaders. We're excited to be working with the most professional and successful sales team in the business. And at a time when brands are increasingly looking for ways to respond to the decline in mass media consumption, Piczo offers advertisers unprecedented access to 65% of the UK teen market."
Chris Ward, Commercial Director, Microsoft Digital Advertising Solutions says, “We chose Piczo because of its success in social networking, in terms of both reach and engagement. This is the first deal of its kind in the UK for each of us and reflects the importance of providing advertisers with technology innovation and the right communication channels to enable it to deliver relevant and engaging content to specific consumer audiences. This is a great example of Microsoft Digital Advertising Solutions long term strategy to broaden its overall offering to advertisers and provide them with access to key target audiences across multiple consumer digital lifestyle touch points."