MSN Revamps MSN India Portal, Better Content And All!

Oct 19, 2007 | 4,780 views | by Navneet Kaushal
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MSN India re-launches with a cutting-edge new design and new options and features. One of the new options include choosing either to view a narrow or a wide layout.

Andrew Hoppie, executive producer, MSN APAC, told AgencyFaqs, "India is one of the first markets with a fresh home page. We are creating individual home pages for different markets. We analyse the traffic and make sure we have relevant content." For instance, the MSN Japan site has an earthquake monitoring module – information useful for the locals. Hoppie adds that the MSN China home page was re-designed in July and has led to a 40 per cent increase in traffic after the change."

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"Yes, there is an element of a global identity and there are some standard features, but the key differentiating element is the content."

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One of the new features is the the tabloid version for MSN India.

"It has more entertainment content. It's more like a 'fun home page. If you look at traditional media, many tabloid editions are coming out. From our understanding of consumers, this is the kind of content they want," said Krishna Prasad, executive producer, MSN India.

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Navneet Kaushal

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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others. Follow Navneet Kaushal on Google +.

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{ 3 comments… read them below or add one }

Saswat Panigrahi March 15, 2008 at 15:22

The web site looks good. But its ‘contribut’ page is showing a terrible problem. There is no standard font size of the articles published in the page. Most of the articles are out of shape in their looks. If you please rectify it, it will be a great help to the writers and the readers as well.

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Saswat Panigrahi March 15, 2008 at 15:22

The web site looks good. But its ‘contribute’ page is showing a terrible problem. There is no standard font size of the articles published in the page. Most of the articles are out of shape in their looks. If you please rectify it, it will be a great help to the writers and the readers as well.

Reply

Saswat Panigrahi March 16, 2008 at 07:09

As I did not find any way to cotact the MSN India, I am addressing my above mail in this platform. Hope it will reach to the right place and the problem will be taken care of.

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