MSN Revamps MSN India Portal, Better Content And All!

Oct 19, 2007 | 6,429 views | by Navneet Kaushal
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MSN India re-launches with a cutting-edge new design and new options and features. One of the new options include choosing either to view a narrow or a wide layout.

Andrew Hoppie, executive producer, MSN APAC, told AgencyFaqs, "India is one of the first markets with a fresh home page. We are creating individual home pages for different markets. We analyse the traffic and make sure we have relevant content." For instance, the MSN Japan site has an earthquake monitoring module – information useful for the locals. Hoppie adds that the MSN China home page was re-designed in July and has led to a 40 per cent increase in traffic after the change."

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"Yes, there is an element of a global identity and there are some standard features, but the key differentiating element is the content."

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One of the new features is the the tabloid version for MSN India.

"It has more entertainment content. It's more like a 'fun home page. If you look at traditional media, many tabloid editions are coming out. From our understanding of consumers, this is the kind of content they want," said Krishna Prasad, executive producer, MSN India.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail MSN Revamps MSN India Portal, Better Content And All!
4.thumbnail MSN Revamps MSN India Portal, Better Content And All!