MSNBC's New Site Search

May 16, 2006 | 1,282 views | by Candid SEO
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A new version of site search for was released on April 19 built entirely on the MSN Search platform. Kelly Amsbry, Product Manager, recently posted about the added advantages that the amalagated services offer.

To provide results we have taken advantage of both the news and web indexes. When something is current in the news you will find recent results in the top section of the first page. For topics that do not have any recent coverage on MSNBC we also provide results from our archive.

We used the MSN Search API to retrieve a few different sets of data for each query we receive and then assemble them when rendering the results.

Each query uses a set of pre-defined operators to set the correct domain and allows us to filter the results a bit to return specific types of pages. Adding a few extra SearchTags to all of our pages allows us to do things such as return only stories and filter out category pages from the results. Also adding the path to a photo as a SearchTag enables us to add thumbnails to the results on the fly. 

This is definitely one of the better ones of the many new services that MSN  has recently launched. In fact, MSN plans to add features such as advanced search and photo search over the next couple of months.