Jan 19, 2009 113 reads by Navneet Kaushal

A thread over WebmasterWorld is holding a strong discussion on the use of match types. For those who don't know much about match types, they basically provide you with the ability to acknowledge how specific or broad you want Google to scan and match your relevant keywords. For more on how match types work, have a look at this help document.

After having a look at this document, you will realize that Google is not in favor of using multiple match types for keyword phrases.

bcc1234, a member at the WebmasterWorld said that he got word from Google that "they discourage the use of the same keyword with multiple match types."

He further explained that "instead of triples of all keywords, they want advertisers to go from "broad" to "narrow" (in their words)."

“It actually makes sense to some degree. But I'm guessing they are trying to cut down on the total number of keywords in their system. I imagine with millions of advertisers, and lots of them uploading hundreds of thousands of keywords in dozens of accounts, it really becomes a saleability issue.”

So no multiple match types for single keyword phrase!!!

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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