There are lots of talks happening in the Google world about an update that might be coming out soon. The Webmaster World thread is also hinting about an update for the past couple of weeks. Moreover, the monitoring tools such as MozCast are showing volatility signs that are higher than the normal. The temperature was:
- 73° on June 24
- 86° on June 23
- 77° on June 22
- 71° on June 21
- 72° on June 20
And Matt Cutts’ tweet has further triggered the entire thing, where he is seen talking about an update that is being pushed out for over multiple weeks. Here's what Cutts said:
“Multi-week rollout going on now, from next week all all the way to the week after July 4th.
There are chances of the update being related to spam algorithm and not the latest Panda algorithm release. The reason behind the assumption is @screamingfrog tweet about car insurance, which Matt responded to.
Forum discussion at WebmasterWorld. “Multi-Week Update Rolling Out; Tweets Matt Cutts!,