According to comScore data, MySpace has passed Yahoo! in page views. Yahoo!'s page views were down 9 percent in November. It is for the first time that Fox Interactive Media, owner of MySpace has taken the overall lead in the category.
UBS Investment Research cites Yahoo’s warning for the use Ajax which may decrease its page views. This means measurement of unique visitors and user engagement are more significant factors. Yahoo! remains the king for number
of unique visitors, which were nearly 130 million in November. Fox Interactive follows Time Warner, Microsoft, Google and eBay.
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