Google has officially announced a couple of changes to Google Ads appearing on top of search pages.
First, we thought it was time for a new look: after months of testing, we decided to switch the background color of the top ads from blue to yellow. Second, we’ve modified what counts as a click in this box to be consistent with what counts as a click for the ads on the right hand side. Instead of clicking anywhere in the box, users now need to click on the link in the top line of an ad in order to be taken to an advertiser’s site. Together, these changes help decrease the likelihood that a user will unintentionally click on an ad, while making our highest quality ads more visible.
Previously the ads used to have a blue background but now the color has been changed to pale yellow (#FFF9DD). Moreover, the users will now have to click on link in the top link of advertisement to enter a ad site. Until now you could click on even the blank space on the blue color to enter.