Sep 14, 2007 114 reads by Navneet Kaushal

Yahoo wins exclusive ad deal for Bebo UK, Ireland informs news agency, Reuters. Yahoo Inc won a deal which lets them advertise on the social networking site, Bebo, UK & Ireland. With this, Yahoo's display and video ads will de displayed to over 11 million users.


Toby Coppel, MD of Yahoo Inc, Europe told Reuters, "We think this is a groundbreaking move in the online advertising industry in the UK and Ireland. It's a core step for us in building up the largest and most effective advertising network. It's a big deal."

“The deal is likely to be seen as a good win for Yahoo, the market leader in display advertising, which is making a major push to expand the percentage of advertising that occurs off the Yahoo network of properties.”

"Under the agreement, Yahoo will also integrate the community-driven knowledge service Yahoo Answers into the Bebo site and provide a new Bebo toolbar that allows users to monitor their social network when they are not on the site."


Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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