Google has done a couple of updates in Google website Optimizer, which would be beneficial for the users who do landing page testing.
Here are the changes introduced:
Over Time Charts
The very first feature Over Time Charts is developed by a summer intern. It charts graph a cumulative conversion rate of every combination that is spanning the life of an experiment. The feature is available for all the experiments and you can find it on the reports page.
At eMetrics, Google has announced Website Optimizer Experiment Management API that will help the web development platforms like content management systems and third-party shopping carts integrate Website Optimizer. The feature will make it easier for search marketers to perform landing page tests by using a free tool.