New Landing Page Quality Score Announced for Google AdWords Advertisers

Jul 10, 2006 | 1,407 views | by Navneet Kaushal
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The Google AdWords has announced in their blog that a few changes are being implemented that will result higher minimum bids and better user experience. the changes will affect a small number of advertisers. In fact, only those advertisers who offer a poor user experience to those who click the ads.

This is to ensure better ad impact and stop click arbitrage. Many offer landing pages with nothing or little else other than Google or Yahoo! ads. Click arbitrage involves directing inexpensive pay per click traffic to their landing page and make them click on a high paying ad to exit. That is why such pages don't have  any quality content on the page other than the ads or just enough content to influence the AdSense ads.

Take a look at the landing page and site quality guidelines from the AdWords Help Center. This is a set of useful guidelines which will help to define what users look for in a high quality site.

4.thumbnail New Landing Page Quality Score Announced for Google AdWords Advertisers

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail New Landing Page Quality Score Announced for Google AdWords Advertisers
4.thumbnail New Landing Page Quality Score Announced for Google AdWords Advertisers