Jun 13, 2007 113 reads by Navneet Kaushal

In a Webmasterworld forum called “Adwords Ad Text Ideas Beta”, one user called Mykel79 says he has come across a new tool in the AdWords Toolbox.

Mykel79 explains the latest feature in detail, saying, “The link in the tools is called

"Ad text ideas (beta) "

The process is described as having 3 steps:

"1. Identify your business type

2. Choose words and phrases for your ad

3. Get ad ideas! Keep them or just use them for inspiration"

You go on to "describe your service in a few words".

So I enter "widgets".

Then you choose a type of template you want:

"Computer software and svcs business"

"general product"

"general service"

I choose "general product".

Then you enter the name of your business -I put: "WigetsInc".

Then you have LOTS of checkboxes to choose from – words that describe your product. They are grouped and each one has a question – you choose the words that answer the question in regards to your product. E.g. One group has:

"Select the word(s) that describe your business











Another has "Would you like to describe your inventory?

Exclusive Inventory

Great Inventory

Great Selection

Huge Inventory

Large Inventory

Large Selection

Select Inventory

This goes on. I choose some random words for testing. You can also enter your own words.

The next step shows ad ideas. Here are a few:


Find Extraordinary Widgets Today

Find Great Deals Today


Find Refund Guaranteed On Widgets

Find Great Prices Now

Find The Widgets You Need

Get Flat Fee Delivery On Widgets

Find Great Deals Today”.

One webmaster comments, “Saw the tool and saw the results too. Nothing super but for new users its a good start.What would be interesting to know though would be if the lines suggested by the tool are selected because they are statistically better than other lines. I am sure Google has tons of data on what sort of lines do really well – 'Find The Widgets You Need' may be better than 'Variety of Widgets'. ”

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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