No Inclusion Of Quality Score In AdWords API

Feb 22, 2007 | 2,257 views | by Navneet Kaushal
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A Google Groups thread inquires if the AdWords API will be adding the Google Quality Score figures:

On the adwords interface we can now get a quality score ranking together with the min cpc (GREAT, OK, poor). Does anyone know if this information is available in the API.

The answer to this query is no.

AdWordsAPIAdvisor says:

We currently do not plan to release this column's data via the API since minimum bids (already available via the API) provide a more accurate estimate of your Quality Score. Just to give you a rough estimate of how minimum bids and these quality "buckets" currently align…  "Great" keywords have a minimum bid less than or equal to $0.04, "Okay" keywords have a minimum bid between $0.05 and $0.30, and "Poor" keywords have a minimum bid that is higher than $0.30. Please note, these ranges may change over time.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail No Inclusion Of Quality Score In AdWords API
4.thumbnail No Inclusion Of Quality Score In AdWords API