No Virginia, Link Building Is Not Illegal: #Pubcon Las Vegas 2013, Day 1!

Oct 23, 2013 | 1,319 views | by Navneet Kaushal
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This session focused on the negative aspect of unnatural links with three speakers, who talked about legit ways of building link portfolio.

Moderator:

  • Andy Atkins-Krueger

Speakers:

  • Duane Forrester- Sr. Product Manager – Bing Webmaster Tools, Bing
  • Eric Enge- CEO, Stone Temple Consulting Corporation
  • Michael King- Director of Inbound Marketing, iAcquire

stone temple No Virginia, Link Building Is Not Illegal: #Pubcon Las Vegas 2013, Day 1!

Thanks to Google updates, link building is a hot issue among webmasters and SEO professionals, who waited eagerly for the session.  The speakers advised against going on a link building spree as only one or two links usually get you ranked. Webmasters need to build links that drive traffic rather than focusing solely on link building for SEO. Search engines are now smart enough to check it. 

Duane talked how internal links help with usability, but you should not get overboard with them. If you abuse link building, be ready to be penalized. You can go for buying links or trading links at your own peril. 

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The session went on discussing how more shares can be created for content. People love content in list-form as it is quick, easy and sample.  You can use hooks like ego, humor and anger carefully for making content highly effective. Active participation in communities is another method to do that. You have also to find ways to grow your following.

No Virginia, Link Building Is Not Illegal: #Pubcon Las Vegas 2013, Day 1!, 5.0 out of 5 based on 3 ratings
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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail No Virginia, Link Building Is Not Illegal: #Pubcon Las Vegas 2013, Day 1!
4.thumbnail No Virginia, Link Building Is Not Illegal: #Pubcon Las Vegas 2013, Day 1!