This session focused on the negative aspect of unnatural links with three speakers, who talked about legit ways of building link portfolio.
- Andy Atkins-Krueger
- Duane Forrester- Sr. Product Manager – Bing Webmaster Tools, Bing
- Eric Enge- CEO, Stone Temple Consulting Corporation
- Michael King- Director of Inbound Marketing, iAcquire
Thanks to Google updates, link building is a hot issue among webmasters and SEO professionals, who waited eagerly for the session. The speakers advised against going on a link building spree as only one or two links usually get you ranked. Webmasters need to build links that drive traffic rather than focusing solely on link building for SEO. Search engines are now smart enough to check it.
Duane talked how internal links help with usability, but you should not get overboard with them. If you abuse link building, be ready to be penalized. You can go for buying links or trading links at your own peril.
The session went on discussing how more shares can be created for content. People love content in list-form as it is quick, easy and sample. You can use hooks like ego, humor and anger carefully for making content highly effective. Active participation in communities is another method to do that. You have also to find ways to grow your following.No Virginia, Link Building Is Not Illegal: #Pubcon Las Vegas 2013, Day 1!,