Now Add Customized Meta Data to Yahoo! Search

Feb 27, 2008 | 2,754 views | by Navneet Kaushal
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Yahoo! has announced that soon it will give websites the chance to offer more data about their site, in order to help Yahoo better structure the listing of site in search results. The users will be to able to subscribe to some of these special results, while others will be enabled by default.

yelp before yahoo Now Add Customized Meta Data to Yahoo! Search

yelp after yahoo Now Add Customized Meta Data to Yahoo! Search

Yahoo Search blog further stated that this open search platform would enable 3rd parties to build and present the next generation of search results. The open platform comprises of a number of layers and capabilities that present users with richer, more useful search results. With this announcement, the site owners will be able to provide all types of additional information about their site directly to Yahoo! Search. So instead of just a simple title, abstract and URL, the users will now see rich results comprising of ratings and reviews, images, deep links and all kinds of other useful data.

However, Yahoo's announcement also raises a question about where this meta-data is stored. If a user has to send the data to Yahoo, then he would have to send it via some API or web interface, then it would be stored on Yahoo servers, it means that the users would then also have to optimize their site just for Yahoo. But if on the other hand Yahoo defines some kind of meta format, then it would also benefit more users, not just those of Yahoo.

Recently, Yahoo! had launched Yahoo Video blog with all new looks, but I should confess that this new update from the Yahoo camp is sure to delight many.

4.thumbnail Now Add Customized Meta Data to Yahoo! Search

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Now Add Customized Meta Data to Yahoo! Search
4.thumbnail Now Add Customized Meta Data to Yahoo! Search