Nov 19, 2009 116 reads by Navneet Kaushal

After releasing the site targeting functionality for content Ads in the U.S., Microsoft has now enabled the adCenter to do bidding for two hot commodity MSN sites – the MSN Tech & Gadgets portal and web-based email, Hotmail.

You just have to put in little efforts to optimize your Content Ads campaign with the following process:

  • The very step involves creation of new ad group and setting bid type for websites and networks.
  • Creating the ad.
  • Choose the websites tab in the Select Placements window.
  • If you want to target both Gadgets and Tech or Hotmail sites, just copy and paste the URL's individually:



  • Click View available placements.
  • After selecting the sites you want to bid on, Click Add.
  • Click Continue.
  • Set the Default bid – It is suggested to set the default bid between $1.00 to $2.00 and wait for 5-7 days before adjusting.
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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