Stephanie Bilberry reports Yahoo! Search Marketing reports through which you can evaluate your keywords, ads, and other marketing activities while also keeping a track of your transactions and monetary statements.
Specific reports and descriptions of the information they provide follow:
“Performance Reports
Performance Summary Reports
Use this report to help identify the campaigns that most effectively generate leads, conversions, and revenue.
Daily Performance Reports
This report is a daily summary of impressions, CTR, clicks, and CPC. If you have added analytics tags to your pages, you may also view conversion and revenue data.
Keyword Performance Reports
Use this report to help identify the keywords that most effectively generate leads, conversions, and revenue.
Performance by Geographic Location Reports
This report provides account-level summary performance information for your geo-targeted campaign.
Daily Spending Performance Reports
This report is a summary of daily account spend and account daily spending limit over a selected date range.
URL Performance Reports
Use this report to see how URLs on your web site are performing.
Ad Performance Reports
Use this report to help identify the ads that most effectively generate leads, conversions, and revenue.
Financial Reports
Monthly Financial Reports
This report provides access to Invoices, Statements, and Activity Reports for your account for prior calendar months, which are downloadable in PDF and text formats.
Billing Transaction Detail Reports
This report provides historical billing transaction data for your account over the date range you select.
To download reports, click on the Reports tab, choose the type of report you want, hit the “Download this Report†link, and then select your desired format.
Read YSMblog for more on how to make the grade.
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