Nov 3, 2006 114 reads by Navneet Kaushal

Amazon have launched PPC ads for Amazon.com. The new program is named Clickriver Ads and is powered by their A9.com. “What is Clickriver Ads? Clickriver Ads is an advertising program — currently in beta — that allows businesses to place sponsored links on Amazon.com®, next to search results and on product detail pages. Clickriver Ads presents a unique opportunity to advertise services and products that complement the selection on Amazon.com, an online marketplace with tens of millions of active customer accounts.”

Amazon is using the same “bid + performance” model which was popularized by Google and will be utilized by Yahoo! as well.

Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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