Nov 3, 2006 114 readsby Navneet Kaushal

Amazon have launched PPC ads for The new program is named Clickriver Ads and is powered by their “What is Clickriver Ads? Clickriver Ads is an advertising program — currently in beta — that allows businesses to place sponsored links on®, next to search results and on product detail pages. Clickriver Ads presents a unique opportunity to advertise services and products that complement the selection on, an online marketplace with tens of millions of active customer accounts.”

Amazon is using the same “bid + performance” model which was popularized by Google and will be utilized by Yahoo! as well.

Navneet Kaushal
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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