Mar 20, 2007 116 reads by Navneet Kaushal

Google Operating System informs that Google Blog search ranks the search results by relevancy. The sort by date is also available. However, it is interesting to note the way Google ranks blog posts. 

Positive signals

  • links from blogrolls (especially from high-quality blogrolls or blogrolls of "trusted bloggers")
  • links from other sources (mail, chats)
  • using tags to categorize a post
  • PageRank
  • the number of feed subscriptions (from feed readers)
  • clicks in search results

Negative signals (spam signals)

  • posts added at a predictable time
  • different content between the site and the feed
  • the amount of duplicate content
  • using words/n-grams that appear frequently in spam blogs
  • posts that have identical size
  • linking to a single web page
  • a large number of ads
  • the location of ads ("the presence of ads in the recent posts part of a blog")

For a better insight read the full post.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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