Official: Run AdSense On The Same Page As Other Contextual Ad Programs

Jan 22, 2007 | 1,378 views | by Navneet Kaushal
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Jennifer Slegg reports on her official blog that It's officially announced that one can now run AdSense on the same page as other contextual ad programs.

Last week Google updated their AdSense policies which caused a lot of confusion regarding the removal of certain portions of ad policy. Google AdSense reported: “In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.”

Jennifer contacted Google regarding the situation “to find out of the removal of the clause would mean that competitor's ads would be allowed on the same page as AdSense, provided they didn't resemble or mimic AdSense ads, and that the AdSense terms would eventually be updated to reflect this policy change. And the answer is yes!” 

After lot of following up Jennifer reports, “you can use the same ad unit sizes from two different programs, as long as there are clear differences in the color scheme (and things such as borders or backgrounds) used by your Google ads. It is also worth noting thaty proximity of the competitive ad units to each other also comes into factor when making changes to your site by adding competitive ads.”

Brian Axe from AdSense told Jennifer that, “We're asking that publishers use good judgment on how much they change the colors or formatting of the ads to ensure users don't confuse third-party ads with Google ads. Proximity plays a role as well – if you're placing the ad units directly adjacent to one another, we'd ask that you use clear borders and offsetting colors to indicate where one network's ad unit ends and the other begins. If the ad units are on opposite sides of the page, using different backgrounds colors and/or a different color scheme for ad text and borders should be fine. Ad units that are virtually indistinguishable from the Google ads on a site would certainly violate the spirit of this policy.”

4.thumbnail Official: Run AdSense On The Same Page As Other Contextual Ad Programs

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Official: Run AdSense On The Same Page As Other Contextual Ad Programs
4.thumbnail Official: Run AdSense On The Same Page As Other Contextual Ad Programs