It's Official: Twitter to Show you Tweets from People you Don't Follow!

Oct 17, 2014 | 1,621 views | by Ritu Sharma
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It seems Twitter is moving away from the strictly real-time feed behavior. In an official announcement, which may anger many followers, the social network has revealed that timelines of users will now include more than just the tweets from people they follow.

As told by Twitter, the move is made after a successful test which showed that most of the users like to see extra tweets in the mix. Trevor O'Brien, Twitter product team member in a blog post said:

"One of our goals for experimentation is to continue improving your home timeline. After all, that’s the best way to keep up with everything happening in your world. Choosing who to follow is a great first step – in many cases, the best Tweets come from people you already know, or know of. But there are times when you might miss out on Tweets we think you’d enjoy. To help you keep up with what’s happening, we’ve been testing ways to include these Tweets in your timeline — ones we think you’ll find interesting or entertaining.

For example, we recently ran experiments that showed different types of content in your timeline: recommended Tweets, accounts and topics. Testing indicated that most people enjoy seeing Tweets from accounts they may not follow, based on signals such as activity from accounts you do follow, the popularity of the Tweets, and how people in your network interact with them. These experiments now inform the timeline you see today."

The post also points to support page language, which is widely reported to have been changed in August. It tells what users can expect to see in their timelines:

“Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting”.

The move is sure to attract criticism from users who believe in Twitter's reverse chronological order layout. However, the social network is now focusing more on casual users, as they seem to be vital from the business' growth perspective. Twitter has always come up with things that are not easy to learn, be it the arcane jargon or shorthand terms. The recent change is a part of the general strategy focusing on making the service more accessible.

What do you think about Twitter’s newest change? Are you comfortable seeing Tweets from known reflecting on your profile? Do share your thoughts in the comments section.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.