The Yahoo! Search Marketing team has an announcement in the official blog called Lessons in Yahoo! Search Marketing. As simple as it sounds, it is a three-part series which will cover the ins and outs of Yahoo! Search Marketing in a detailed and helpful too.
This is a free seminar and the schedules is such:
Key Terms, Account Interface Overview and Structure
- How Sponsored Search works
- Account structure and elements at each level
- A high-level review of each main section of the account interface
- Webinar dates/times: 9/18/07 at 1:00 p.m. and 10/9/07 at 11:00 a.m. (all times Pacific)
Creating a New Campaign
- Adding keywords using the keyword selector tool
- Creating two ads to test performance
- Geo-targeting and match types
- Webinar dates/times: 9/11/07 at 11:00 a.m., 9/25/07 at 1:00 p.m. and 10/16/07 at 11:00 a.m. (all times Pacific)
Keyword Tips and Best Practices
- How adding keywords can lead to an increase in traffic and an overall improvement in your account's effectiveness
- Ensuring keywords are related to your content, theme and purpose of your web site
- Using match types and excluded words
- Webinar dates/times: 9/13/07 at 11:00 a.m., 10/2/07 at 1:00 p.m. and 10/23/07 at 11:00 a.m. (all times Pacific)
Quality Index Score
- Finding your quality index score
- Understanding the factors that influence it
- Best practices for improving it
- Webinar dates/times: 9/17/2007 at 11:00 a.m., 10/11/2007 at 1:00 p.m. (all times Pacific)
Bidding and Forecasting
- Determining your estimated rank in search results
- How to bid at the single and multiple keyword levels
- Understanding forecasting tools such as monthly estimates, etc.
- Webinar dates/times: 9/27/2007 at 11:00 a.m., 10/18/2007 at1:00 p.m. (all times Pacific)
Ad Testing
- Understand the benefits and get tips for using ad testing,
- How to activate ad testing
- Best practices for creating ads to test
This seminar will be of great help to all Search Engine marketeers. For registrations, click here.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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