Sep 10, 2007 114 reads by Navneet Kaushal

The Yahoo! Search Marketing team has an announcement in the official blog called Lessons in Yahoo! Search Marketing. As simple as it sounds, it is a three-part series which will cover the ins and outs of Yahoo! Search Marketing in a detailed and helpful too.

This is a free seminar and the schedules is such:

Key Terms, Account Interface Overview and Structure

  • How Sponsored Search works
  • Account structure and elements at each level
  • A high-level review of each main section of the account interface
  • Webinar dates/times: 9/18/07 at 1:00 p.m. and 10/9/07 at 11:00 a.m. (all times Pacific)

Creating a New Campaign

  • Adding keywords using the keyword selector tool
  • Creating two ads to test performance
  • Geo-targeting and match types
  • Webinar dates/times: 9/11/07 at 11:00 a.m., 9/25/07 at 1:00 p.m. and 10/16/07 at 11:00 a.m. (all times Pacific)

Keyword Tips and Best Practices

  • How adding keywords can lead to an increase in traffic and an overall improvement in your account's effectiveness
  • Ensuring keywords are related to your content, theme and purpose of your web site
  • Using match types and excluded words
  • Webinar dates/times: 9/13/07 at 11:00 a.m., 10/2/07 at 1:00 p.m. and 10/23/07 at 11:00 a.m. (all times Pacific)

Quality Index Score

  • Finding your quality index score
  • Understanding the factors that influence it
  • Best practices for improving it
  • Webinar dates/times: 9/17/2007 at 11:00 a.m., 10/11/2007 at 1:00 p.m. (all times Pacific)

Bidding and Forecasting

  • Determining your estimated rank in search results
  • How to bid at the single and multiple keyword levels
  • Understanding forecasting tools such as monthly estimates, etc.
  • Webinar dates/times: 9/27/2007 at 11:00 a.m., 10/18/2007 at1:00 p.m. (all times Pacific)

Ad Testing

  • Understand the benefits and get tips for using ad testing,
  • How to activate ad testing
  • Best practices for creating ads to test

This seminar will be of great help to all Search Engine marketeers. For registrations, click here.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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