The Interactive Advertising Bureau has put an end all the negative notions regarding the ad spend getting down in its latest Ad Revenue Report. According to the report, the online advertising industry looks in good shape. It recorded a revenue of $20.1 billion generated from online advertising in first half of 2013, which is $17 billion higher than the revenue earned in the same period in 2012.
Despite the changes made to Google AdWords, the revenue from search ads is continually rising. The revenue made from search in first half of 2013 was $8.7 billion, which was 7% higher than the revenue generated in first half of 2012.
Mobile revenue also increased by 24 percent in the first half of 2013, which shows that there are no signs of slow down in the growth of mobile ad industry.
Randall Rothenberg, CEO & President of IAB said, "Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow. Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens. Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities."
IAB also revealed that 46% of the online ad revenue came from top 3 advertising verticals – 23% from Retail, 14% from Financial Services, and 12% from AutomotiveOnline Advertising Fetched Search Revenue of $8.7 Billion in First Half of 2013!,