Only Yahoo! Considers Keyword In Meta Description For Rankings

Jan 10, 2007 | 1,827 views | by Navneet Kaushal
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If you are placing a keyword in Meta Description thinking that it will improve your rank and than you are wrong.  Just put any phrase in the description tag and search that phrase in the four search engines MSN, Google, Yahoo! and Ask. Yahoo! is the only search engine that will show a listing while the other three search engines do not see the description tag in order to match or rank a page.

These are the finding of a test posted at Small Business SEM. The tester, Matt McGee says:

I put a silly 3-word phrase in the “meta name=description” tag of one of my blog posts. In searching for that phrase on the four main engines, the search comes up empty in Google, MSN, and Ask. It gets returned in Yahoo. The post is indexed by all four engines.

But this does not mean that Meta Description has no use. It is important to get words that one wants to be displayed in the snippet.

4.thumbnail Only Yahoo! Considers Keyword In Meta Description For Rankings

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Only Yahoo! Considers Keyword In Meta Description For Rankings
4.thumbnail Only Yahoo! Considers Keyword In Meta Description For Rankings