Optimize Sites for Bandwidth on Apache and Nginx with Google’s New Tool!

Sep 5, 2014 | 1,284 views | by Ritu Sharma
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Google in the Webmaster Central blog revealed that webmasters can now optimize their sites for bandwidth on Apache and Nginx. The recently updated free module form Google, PageSpeed, can help webmasters who want to cut down bandwidth costs and speed up web pages delivery. PageSpeed works with both Apache and Nginx software and using its new feature “Optimizing For Bandwidth” can trim bandwidth by about 37%.

Google says there are a lot of hassles when it comes to using less bandwidth. Sites contribute to this for different reasons like unminified code and images that were not saved for the web.

An optimizing proxy is offered by Google for Chrome. The same technology is now being used in PageSpeed Tool. Google writes in the Webmaster Central blog:

“With Optimize for Bandwidth, the PageSpeed team is bringing this same technology to webmasters so that everyone can benefit: users of other browsers, secure sites, desktop users, and site owners who want to bring down their outbound traffic bills. Just install the PageSpeed module on your Apache or Nginx server [1], turn on Optimize for Bandwidth in your configuration, and PageSpeed will do the rest.”

Later if you want PageSpeed’s more advanced optimizations, like cache extension, inlining, image lazyloading, defer javascript, you can enable them in your PageSpeed configuration.

John Mueller said in a Google+ post, “Setting this up isn’t always trivial, but if your site gets a lot of traffic, looking into optimizations like this can result in noticeable performance improvements.”

Click here to learn more about optimizing for bandwidth.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.