The ultimate guide to eCommerce conversion rate optimization2 Weekly Infographic: The ultimate guide to eCommerce conversion rate optimization!

It is an alarming fact that the average eCommerce conversion rate is not more than 1.4%. This implies that out of 100 visitors, an average online portal can make just one actual sale! The eCommerce stores interested in boosting their conversion rate need to follow a few tips. The search box must be easy to find and other important facilities that should be provided include free shipping offer, independent reviews, live chat and creation of unique value proposition. Also, high quality product images and videos should be used which will further attract the customer. Duplicate content must be avoided and informative descriptions should be written so as to provide the customer with clear details. Last but not the least, multiple and secure payment options should be provided.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles Top 10 Digital Marketing Articles of this Week: 2nd September, 2016!

Google recently published information about search live coverage carousel pilot which lets publisher notify Google when your breaking content is available. Breaking content includes live blog, full length articles, videos etc.

“Google can then surface content more quickly than is currently possible with a standard crawl on your website. With the Search live coverage carousel, users can find content about live sports, elections, and breaking news as soon it’s available on your site. Breaking content can include live blogs, full length articles, videos and more. ”

Last week Google announced that they will be removing the mobile friendly label from the search results. Now they have final said good bye to these labels.

Google Removes The Mobile Friendly Label From Search Results1 Google Removes The Mobile Friendly Label From Search Results!

Though Google has removed the label but being mobile friendly will still remain a ranking signal. Google took this step to declutter keep the search results. Google will continue providing the mobile usability report in Search Console and the mobile-friendly test to help webmasters evaluate the effect of the mobile-friendly signal on their pages.

Google has rolled out account-level sitelinks to save time and ensure your text ads show with the additional links. The account-level sitelinks can show with any of the ads in your account.

Facebook has revamped and redesigned Facebook Offers for a better mobile experience. Advertisers will be able to share discounts and promotions on mobile and on Facebook, this is where people spend most of their time.

“Advertiser can decide how long their Offers run, who sees them, where they redeem them and more. We’ve also made it easier for people to claim and keep track of their claimed Offers through Facebook, and redeem them across devices or in-store.”

Google had updated Google+ last November and those who haven’t previewed the new Google+ will be automatically upgraded to the experience. Though users will still be able to toggle back to the classic Google+ for time being.

Google has announced three new features for Google+.

Google has announced the updated version of Merchant Center, which offers more streamlined navigation and easier access to other shopping programs.

Image 15 Google Introduces New Look To Google Merchant Center!

The updated Merchant Center has a new responsive interface with a modern look and feel of the rest of the Google’s products. Common tasks and actions have been bundled.

Google has made quite a few changes to its Schema guidelines for local business reviews. These guidelines suggest how local businesses can markup their reviews.

Google has also discontinued a few practices which were considered acceptable earlier, in addition to providing information about certain new rules.

Google suggests to include reviews that have been directly produced by the website, and to include reviews from third-party sites or syndicated reviews.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles Top 10 Digital Marketing Articles of this Week: 26th August, 2016!