It is really beneficial for you to claim the authorship of your online content. When your author information appears next to your content, it stands way too prominently and looks much more credible in search ...
Ever since Yahoo Site Explorer was shut down, bloggers and webmasters have been looking for alternative tools. Ahrefs.com is one of the latest tools in the link research tools arena. It is essentially a paid service, ...
Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you entice users those users to ...
The crux of online marketing is content. The words you use to lure the customers in.
Google+ always had it and Twitter too, and now Facebook has joined the ‘verified accounts only’ wagon.
What is Facebook Doing?
Facebook will now begin verifying the accounts of celebrities and other public figures. After verification, the user will be allowed to use their public aliases or nicknames as their Facebook name. Also the verified celebrity accounts will be displayed by Facebook advising users to ‘Subscribe’ to their public updates.
Twitter has launched a self serve advertising system for small businesses. Come March, and the small enterprises in the US, will be able to buy ads on Twitter through an automated system. This move by the San Francisco based social network will facilitate for raising huge revenue, competing with the likes of Google and Facebook. This is good news for advertisers too as they won’t have to go through a Twitter sales representative to post their ads anymore.
A report by local-mobile ad network xAd has shown some very promising numbers for the mobile search and ad market. The US based Q4-2011 data has been collected from mobile sites and apps that run the ads of xAd as well as the related user behavior taken into account.
After announcing that Timeline feature will be made mandatory for all of its 800+ million users, Facebook is now ready to take the next logical step or so it seems. Reports that Facebook will soon be making Timeline feature a compulsion for brand pages are doing rounds.
For many Google and Wikipedia are two most widely visited websites. Infact, Google is the reason why most of us visit Wikipedia. Google, co-founder, Sergey Brin believes that Wikipedia “one of the greatest triumphs of the Internet” and “an invaluable resource to anyone who is online”. It is not a hidden fact anymore that Google loves Wikipedia, whatever your Google search query is. There are 99% chances that, if Wikipedia has an article based on query, it will be shown on the first page.
Improving on AdWords sitelinks which was introduced in 2009, Google is now introducing what they call, "Enhanced Ad sitelinks".
Sitelinks are known to increase click through rate of an advertisement by 30% on an average, when compared to those without them. After continuously experimenting in an attempt to make them even better, Google now will be incorporating text ads in the AdWords sitelinks. In other words, if ads in your account are related to your sitelinks, then they will now be shown in AdWords listing too. Here's an example to show you how things will change:
Ever since Yahoo Site Explorer was shut down, bloggers and webmasters have been looking for alternative tools. Ahrefs.com is one of the latest tools in the link research tools arena. It is essentially a paid service, however, some tools on the site are available for free. Whether it is for your own site or to spy on the competition, this tool can prove quite useful.
As the world celebrates the day of love, Google joins in with its special Valentine’s Day animated doodle. The doodle tells the story of a little boy trying to woo a girl by following Google’s advice on Valentine’s Day gifts. However, following Google’s search results’ ideas, he fails to move the girl. And wins the girl by following his own heart. The idea behind this animated doodle is that even a search engine can fall short when the query is about romance.
Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you entice users those users to come back and convert, who visited your website but didn’t make a purchase earlier. With Google AdWords you can segment, define and target these audiences. AdWords professionals also use remarketing for product upsells, branding and social engagement. Basically, you can now reach consumers who:
After announcing and working on it for two months, Google now has updated the Google bar, giving it a more consistent look, up to date user experience and increased visibility. Driven by the goal of making Google bar more simple yet beautiful and intuitive, these changes are said to have based on various feedbacks that were received by Google since November.
@pagetraffic
