Google will soon launch an array of new products for its AdWords customers as the mobile search has officially overtaken desktop search.

Jerry Dischler, Vice President of product management at Google, spoke of the "I want to know, I want to go, I want to buy" moments during a live stream of the annual AdWords Performance Summit in Half Moon Bay, California. Dischler said that the smartest marketers realize that those needs are more important to customers than any particular brands.

brightlights Hear from leading brand marketers at #CMWorld 2015!

 

Content Marketing World 2015 will be here before we know it!

Will you be there?

Google is making it easier for its users by allowing to bookmark places users want to map now or visit later, by giving the ability to save places from the Google local box in search results.

To facilitate saving, Google has added a star icon adjacent to the place name in the local box. A Google spokesperson confirmed, “When you click on the star icon, your saved place will appear on your map, in your search and directions suggestions, and under the ‘your places’ tab of Google Maps.”

Google+ pushed into Pinterest’s territory today by introducing a new feature to enable users to organize content by category. The Google+’s new feature is called Collections, and is pretty similar to Pinterest Boards, which gives people the ability to create a space for their favorite things, categorized by topics. Collections can be shared publicly, privately or with a set of defined users on Google+. Collections can be followed and the user followed posts within Collections will appear in their home feeds on Google+. After a user of page creates a Collection, a Collection tab will appear on given profile.

In the league of becoming a mobile company, Facebook has not abandoned desktop altogether. They announced last week that developers of Facebook applications can now add video to their desktop app ads.’

facebook image 1 Facebook Enables Addition Of Videos To Desktop App Ads!

The addition of video creative to mobile app install ads was first launched in October 2013, and this functionality was added for mobile app ads via Power Editor last December.

small Infographic: Avoiding Google Penalties!

The worst thing that could happen to a business is having website being penalized by a Google penalty. If facts are to be believed, more websites in today’s date are being penalized without their knowledge. So, what all should be done in order to avoid getting penalized by Google?

 

Here is an infographic by Quick Sprout to abreast you with the information as to how to avoid Google penalty.

Elements of Effective SEO Strategy2 Weekly Infographic: Elements of Effective SEO Strategy in 2015!

The scenario for Search Engine Optimization keeps “optimizing” itself! Moving through 2015, there are 5 main areas that need to be paid more attention.

This is an insightful infographic by Virginia SEO that takes us through the ride and allows us to explore elements for effective SEO strategies.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles4 Top 10 Digital Marketing Articles of this Week: 1st May, 2015!

Content Marketing

How to Create Boring-Industry Content that Gets Shared

Google announced that not only are they enabling a Google Lite for slow mobile connections on their search results page, but are also testing optimizing your web pages after the searcher clicks from the mobile search results to your website.

Facebook announced that 40 million SMB’s have active Facebook Pages. That is up from the 30 billion mark that Facebook said to have achieved last June. To further support these businesses, Facebook will host a series of “Boost Your Business” events in the coming months. Facebook is also rolling out live chat support for advertisers in the US, UK and Ireland (with plans to add it in more countries later this year).