Facebook has released a new photo and video sharing app for users called Slingshot where friends can share photos and videos but you have to reciprocate with your own photo or video to unlock the “shot” sent by your friends. As of now, the app is available only in the US on all iOS and android devices.

According to a recent report by Simply Measured, the total engagement with posts from the most followed brands on Facebook is on a decline. Consumer engagement with Facebook posts from the top 10 brands has declined by 40 percent year-over-year.

Engagemnet and Post Totals Facebook Engagement for Most Followed Brands Down by 40%, Says Study!
Source: Simply Measured

Surprisingly, these brands have increased the amount of content posted on Facebook by 20.1 percent. With a combined audience of 358 Million, they represent an impressive part of Facebook’s buying power, but their increased efforts are not showing any effective results.

YouTube is the third most popular site in the world and the second most popular search engine after Google. By embedding YouTube videos within your emails, you can increase conversion rates by 51%. Therefore, YouTube can be used as a content marketing vehicle to market your products and attract more audience.

youtubeinfographic small Infographic: How to Improve Your YouTube Engagement by 374%?

CMWorld logo Join us for Content Marketing World 2014!

Content Marketing World 2014: The one event in the world where you can find all the best and brightest content marketing rock stars, together, at the same time. CMWorld returns to Cleveland, Ohio September 8-11, 2014.

Created for motivated marketing professionals just like you, Content Marketing World features blockbuster speakers, killer sessions, and amazing networking opportunities. This year we expect an estimated 2,500 people, from more than 50 countries, looking for epic content marketing inspiration, information and practical advice.

Facebook has announced changes to its Domain Insights tool. The social media giant is changing the way Domain Insights determine the domains for which any event is recorded. This change has been made to simplify the tracking of Facebook referral traffic for sites with multiple subdomains.

Domain Insights Update

91% of coupon redeemers say they will visit a retailer again after being offered a coupon and 65% consumers say online voucher codes often finalize their purchase decisions. To launch a successful coupon campaign it is important to know who is using them and how.

The Value of Coupons Weekly Infographic  Why You Should Use Coupons in Your Digital Campaigns?

For those who love traveling, Google has some good news. The search engine giant has updated the Flight Search feature with a new “I’m Feeling Lucky” button to give users an enhanced and interactive flight search experience. The addition of the new button is one among the many changes made to the feature.

Upadted Flight Search Feature Google Revamps Flight Search Feature to offer a Rich Travel Experience to the Globetrotters!

Yesterday we reported, Google is launching the version 3.0 of PayDay Loan algorithm. Google’s head of Search Spam, Matt Cutts, made the announcement at the SMX Advanced 2014 Search Marketing Expo and now Cutts has reconfirmed the same news on Twitter. Matt tweeted “It’s rolling out now!”

Here’s a snapshot of the tweet:

Matt Cutts Tweet Yes, PayDay Loan Algorithm 3.0 is on the Roll, Reconfirms Google’s Matt Cutts!

In a recent post on the Bing Webmaster Blog, the Principal Program Manager at Bing, Fabrice Canel has highlighted some of the best practices for sitemaps and few tips on scaling up sitemaps to large websites.

Here’s a rundown of the best practices:

  • Bing asks webmasters to follow the sitemaps reference at www.sitemaps.org.  According to Bing, some of the common mistakes are malformed XML Sitemaps, large XML Sitemaps with 50,000 links and up to 10 megabytes uncompressed and links in sitemaps incorrectly encoded.

In an attempt to find out how you can gain more engagement from Facebook posts, the marketing analytics platform, TrackMaven, conducted a study on more than 5000 Facebook pages and about 1.6 million posts. The research, published in "The Marketing Maven's Guide to Facebook" shows, although the frequency of posts on weekends was much lower than on the weekdays, the average engagement rate for Facebook posts was comparatively higher on Saturdays and Sundays.