Earlier in March, Bing launched the Bid Landscape tool to allow advertisers to understand the changes that come up as a result of changing keyword bids. Now, the search engine has announced it is expanding the tool to support ad group level too. Currently the new feature is available only in the US but will soon be available to countries worldwide.

What is Ad Group Level Bid Landscape?

Facebook has announced it will be rolling out the redesigned look for right hand column ads early next week. The social media giant has also mentioned with the changes in the design of the right column ads, advertisers should be ready to pay a higher price. Facebook originally announced about the redesigning of the right column ads early in April to give advertisers a more creative platform and provide Facebook users a better experience.

Did you know in just 60 seconds, 243,055 photos are uploaded on Facebook, 100,000 friend requests sent across the globe, 13,888 apps installed, 3,298,611 items shared, 50,000 links posted and 15,277,777 like and share buttons viewed on other websites.

Today’s infographic by SumoCoupon reveals how much information is generated and shared on Facebook in one minute. To know what else can happen on Facebook in just one minute have a look at the infographic below:

Google has updated the Google Shopping Products Feed Specification to make the organizing of product data more flexible and allow merchants to engage with more customers. The overhauled feed specification will be rolled out globally on September 30, but merchants can submit the new attributes immediately. The updates include:

  • Mobile landing page URLs can be submitted separately through the mobile link attribute to ensure mobile users are directed to mobile landing pages.

Let’s admit it, SEOs are pretty empty when it comes to insider jokes and funny knee-slappers. But if you have been in this industry for a long time, you must be aware of all its jargon and those interesting punchlines which only you and your alikes can understand and laugh at.

SkilledUp has created this list of utterly hysterical jokes which will make you laugh like a drain. Read this and bust a gut.

Remember the Google SearchMasters Conference, the first ever conference organized by the search engine giant for webmasters? Indian advertisers and webmasters who are looking for more such tips and tricks from Google should now pack their bags for Bangalore or Mumbai. Google has announced in the Google India blog, it is going to organize Learn with Google- Search & Ads conference for Indian businesses this July.

A recent study conducted by Google, in partnership with Ipsos MediaCT, to measure the impact of search ads on brand awareness, revealed branding-focused ads increase awareness by an average of 6.6 percentage points. The study shows search positively affects top-of-mind awareness and unaided brand awareness, even when the consumer does not click on the ad.

A new study commissioned by Facebook and conducted by the digital marketing firm Kenshoo, shows how running Facebook advertisements with paid search campaigns positively affect paid search performance. When Facebook ads were added to Experian’s paid search campaigns for two weeks, it showed 19% increase in total conversions and a 10% drop in cost per acquisition.

Adding Facebook Ads to Paid Search Campaigns Study Shows How Adding Facebook Ads to Paid Search Campaigns Increases Total Conversions!

Here are the key findings of the study:

In April this year, Google announced it is removing search query data to keep search secure for clicks on paid search ads, which was then followed by Yahoo shortly after. Now Yandex, the Russian search engine giant, has also joined the league. Yandex announced all search query data from the referrer will be removed to protect users’ privacy.

Facebook has released a new photo and video sharing app for users called Slingshot where friends can share photos and videos but you have to reciprocate with your own photo or video to unlock the “shot” sent by your friends. As of now, the app is available only in the US on all iOS and android devices.