Google has shared an early preview of the their expanded AMP support across the entire search results page, which was earlier limited to the “Top Stores” section.
Google said, “To clarify, this is not a ranking change for sites. As a result of the growth of AMP beyond publishers, we wanted to make it easier for people to access this faster experience. The preview shows an experience where web results that that have AMP versions are labeled with AMP. When you tap on these results, you will be directed to the corresponding AMP page within the AMP viewer.”
Google AdWords now has three new reports on cross-device activity in the Attribution section of AdWords for deeper insight into device usage along the full conversion path.
- Devices – see how much cross-device activity is happening in your AdWords account
- Assisting Devices – inform your device bid adjustments by learning how often different devices assisted conversions on other devices
It is important and recommended to think about SEO when one thinks about web design. SEO is not just a subject that is required to be handled by an SEO expert only. There are a lot of things to be kept in mind when a web designer wants the clients to rank better in search results. This can be conveniently achieved with minimal time and limited disruption to the workflow.
Here is an insightful infographic by Webydo on an in-depth SEO guide for web designers.
Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
A day after making expanded ads live globally, Google AdWords has introduced several updates to AdWords Editor. This version supports expanded text ads and mobile app engagement ads, import/export and simultaneous posting for multiple accounts, and more.
Google announced in an AdWords blog post that the expanded ads, device bidding and responsive display ads have been rolled out to the advertisers across the world.
Expanded Ad Texts
These ad texts are optimized for the screen sizes of the popular smartphones and have two headlines, with 30 characters each, and one long line of description with 80 characters.
Google has updated Google Maps be removing the elements that were not needed at all, like road outlines giving it a cleaner look. This in turn makes it easier to see more helpful information like traffic and transit.
This update has happened across iOS, Android and desktop.
Google AdWords has released a one page document for a better understand of ad approvals. The page provides complete information about the ad approval process. Download the document here.
The document mainly discusses various scenarios that user faces during the ad approval process.
Here’s what the document states:
Scenario 1: I just created new ads, what’s next?
1. Ads will automatically go into our review queue.
In a recent press release, Verizon announced that it is going to acquire Yahoo’s operating business for approximately $4.83 billion cash.
Verizon said, “Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) today announce they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion in cash, subject to customary closing adjustments.”