Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

The Only 6 Content Marketing Tips You Need for 2015

google penguin updatet Weekly Infographic: For Webmasters Facing Penguin’s Ire!

Getting penalized by Penguin is one of the most frustrating experiences a webmaster may face. Most have no idea why they are facing the ire of Penguin and what needs to be done to escape and gain resurgence in rankings.

Google Webmasters tend to use linked images, CSS and JavaScript files in web pages in order to make it look appealing and functional. If these resources are blocked from crawling, then Googlebot is unable to use them when it renders those pages for search. To find and combat these issues Google Webmaster Tools has now included a Blocked Resources Report.

report image 1 Google Webmaster Tools Introduces Blocked Resources Report!

Google rolled out on Google+ that they have added conversion changes to the account history page within the AdWords domain. Google wrote, “It's now easier than ever to find conversions changes to your account. Filter change history reports to view changes to conversions specifically, what was edited and who made the edits.”

adwords image 1 Google AdWords Adds Conversion Changes To Account History Page!

Starting today, you will witness redesigned homepage at analytics.twitter.com. This is going to help you promote your business in a easy manner. The new dashboard, also called the “account home” presents a overall snapshot of engagement on your account, including data on:-

  • How many times you’ve tweeted
  • How many people have seen your Tweets, visited your profile, mentioned your @username or followed your account

Facebook Launches Topic Data!

Mar 11, 2015 | 1,510 views | by Ritu Sharma

TopicDataimage 1 Facebook Launches Topic Data!

Facebook remains persistent in empowering its advertisers with deeper data, thanks to the new rollout by the social networking site- Topic Data. Topic data enables marketers on the social network to drill down the data of what users are saying about events, brands, subjects and activities, completely anonymous, and Facebook said they teamed up with social data provider DataSift on the initiative.

Gary Illyes, Webmaster Trends Analyst at Google, announced on Google+ that over 80% of the eligible HTTPS URLs are not being displayed in Google’s search results as HTTPS URLs, instead they are showing up as HTTP URLs simply because of webmaster configuration.

Google announced on Google+ that they will be simplifying the search funnels columns in AdWords by dropping four of them in early April.

Google stated that advertisers were confused between the difference of “Assist Clicks” and “Click-Assisted Conversions,” so they decided to drop them. Google is dropping the listed 4 columns:-

  • Assist Clicks
  • Assist Impressions
  • Assist Clicks / Last Clicks

Google has launched dynamic structured snippets for AdWords. The automated extensions will display industry specific, structured information about products and services on advertisers’ websites.

The information that appears for your ad’s snippets shows the categories of content found on your site. At launch, they can show for retail, hotel and flight searches. Late this year, additional verticals are planned to be added too.

Snippets image 1 Google Rolls Out AdWords Dynamic Structured Snippets!

Google, the search giant, announced the launch of Google Compare for Auto Insurance. With the tool, Google will now deliver up to 14 sponsored listings from insurers with rate quote information.

google compare auto insurance image 1 Google Debuts Google Compare For Auto Insurance!

Google said on their official blog that, businesses can highlight what makes them unique, whether its the “A” rating in customer service or discounts for safe drivers. When users adjust their deductible or add additional cars to their quote, businesses can show their updated pricing that matches the users needs.