YouTube is likely still the first platform that comes to one’s mind when thinking about videos. However, more advertisers will run video campaigns on Facebook this year than on YouTube, according to a new report from video and social advertising company Mixpo.

MixpoVideoAds image 1 4 Reports Suggest That Advertisers Will Run More Video Campaigns on Facebook This Year Than on YouTube!

Mixpo pointed on the fact that the reverse was true in 2014, with more video ad campaigns on YouTube than on Facebook, adding in a release announcing its findings:

Google is now bolding the answers in the search results area when quick answers are displayed at the top of the page, in the knowledge graph box area.

For example, a search for airline pilot salary shows figures bolded, even though the query didn’t mention that number:-

Screenshot 1 Google Is Bolding Answers in Search Results!

Or a search for [the average age of a college student] bolds 25:

Screenshot 2 Google Is Bolding Answers in Search Results!

Twitter announced today that it’s updating the “quote tweet” button in mobile apps. It is giving web users the option to add commentary to tweets they want to share. Tweets shared in this way will be embedded and displayed as a Twitter-card style image. The change for mobile is rolling out now on iOS and will be “coming soon” to Android. This means that when users hit the quote tweet button they will no longer get a full dump of the tweet’s text in the compose window. They will be able to append up to 116 characters of commentary.

Spotted first by AppleInsider, Apple has added reviews content from TripAdvisor and to Apple Maps. The new review sources appear to be both for US and international locations, though it is predominantly outside the US.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles6 Top 10 Digital Marketing Articles of this Week: 3rd April, 2015!

Content Marketing

How a Good Content Strategy Can Repair Your "SEO Problem"

Detailed Guide The Ultimate Off Page SEO Factorst Weekly Infographic: The Ultimate Off Page SEO Factors!

Those days are “Gone with the wind”, where traditional link building techniques were used for SEO. It is time to inculcate latest off-page SEO factors like, improving link profile, which helps to bring positive change to website’s organic traffic and search rankings. A website’s link profile will depend upon factors like quality backlinks, reach of web content, co-citations, co-occurrence, neighbor links, and other factors.

Facebook’s maintains its status as king of the social media network. In 2014, the social network pulled in 75% of total advertising spending on social networks, according to a new report by Boston-based Strategy Analytics.

The new call-only campaigns in AdWords now includes the phone verification piece to prove that the phone number is associated with the business that is advertising. Google has announced that the verification will soon start rolling out to all call and location extension phone numbers starting in June 2015.

So, the phone numbers that have not been approved will be listed as “unverified” or “unverified phone” in the Ad extensions.

Google announced several changes to its app install and app engagement ad offerings on Tuesday. App install ads have been made available on the search network, YouTube and AdMob networks over the past year, and now Google is making inventory available for these units on the Google Display Network for Android app marketers.

Google says that the early tests showed installs increased up to 28 percent while cost-per-install held steady.

Twitter announced the launch of its new feature- Curator- a platform that surfaces the most relevant and popular tweets and Vines around a specific topic. It is an initiation to make it easier for media people to tap into conversation on its platform.

Media publishers can witness a demographic breakdown of those talking about a topic, such as March Madness, as well as some of the most popular tweets and Vine videos. Twitter’s Product Manager Matt Dennebaum wrote about Curator in a blog post:-