Business Websites Get Facebook Messenger Chat Plugin!

Nov 8, 2017 149 reads by Ritu Sharma

Facebook messenger is one of the most popular messaging services in the world and recently Facebook revealed details about version 2.2 of its Messenger platform, which comes with the most awaited customer chat plugin. Focused more on user engagement, this platform aims to help businesses and developers “reach their customers in new and engaging ways”.

The goal is to allow businesses to talk to their customers directly on their website and in Messenger.

That means a conversation can begin on a business’s website and then seamlessly transitions to Messenger, or vice versa, without losing any chat history or context.

280-Character Limit Officially Enabled For All Twitter Accounts, Including Brands!

Nov 8, 2017 130 reads by Ritu Sharma

Twitter is finally coming up with it’s doubled-up tweet length for all users. It has been testing the feature of extending a tweet’s length to 280 characters for almost two months, and has come to the decision to enable it, this Tuesday. The new feature will be applicable to all languages except Chinese, Japanese and Korean which have pictorial alphabets and thus do not face much of a spacing issue.

Although advertisers, who create ads through Twitter’s self-serve platform, won’t be able to take advantage of the new length as of now, but will be allowed to post 280-character-long organic tweets and run those as Promoted Tweets, said a Twitter spokesperson. The spokesperson added that the support for 280 characters ads will be out “in the coming months”.

Google Adds Current Wait Times In Local Results!

Nov 8, 2017 129 reads by Ritu Sharma

Google recently announced that it will soon roll out a new feature to Google Search, followed by Google Maps, that will show you the estimated waiting time for area restaurants. This recent addition is an expansion of Google's existing feature which shows businesses’ busy times.

Google's new restaurant wait times also come from the aggregated and anonymized data from users who opted in to Google Location History – the same data that powers popular times and visit duration.

In case of restaurants, Google will include a pop-up box that appears when you click on a time frame in the popular times chart. The box shows live or historical data labeled as "busy", "usually busy" and “usually not busy", along the wait time.

Facebook Introduces Polling Tool For Pages Across Desktop, Mobile!

Nov 6, 2017 146 reads by Ritu Sharma

Now brands can easily solicit feedback from their followers on Facebook to collect more data about their interests, likes and dislikes. On Friday, Facebook rolled out a polling tool so that people and Pages can quiz their respective friends and followers across Facebook. The feature is available on desktop and mobile apps.

The polling fever has been taking on Facebook since the last month which is almost two years after Twitter added its own polling feature. In early October, Instagram introduced interactive poll sticker in Instagram Stories that lets you ask a question and see results from friends and followers as they vote. After a couple weeks, the company announced that it had acquired teen-centric polling app tbh.

Bing Ads Brings Shopping Campaigns To India and Canada!

Nov 6, 2017 138 reads by Ritu Sharma

In a recent blog post Bings Ads announced expanding shopping campaigns to Canada and India. After launching the feature in the US, UK, France, Germany, and Australia, Canada and India are the new markets for Bing Shopping Campaigns. BSC in Canada will support only the English feeds, skipping French feeds for now. Other than this, no Product ads will not be displayed in Quebec.

Bing said, "With this launch, Bing users in Canada & India will see a more engaging product search experience. We encourage all retail advertisers (from the US, the UK, Canada, France, Germany, and Australia) to start creating Bing Shopping Campaigns targeting these two new markets. Over the next few months, we will continuously improve our platform and plan to add BSC capability in more international markets."

Top 10 Digital Marketing Articles of this Week: 3rd November 2017!

Nov 3, 2017 179 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 3rd November 2017

Weekly Infographic: 19 Mistakes to Avoid on Your Ecommerce Site Before It Goes Live!

Nov 3, 2017 167 reads by Navneet Kaushal

19 Mistakes to Avoid on Your Ecommerce Site Before It Goes Live

You built an ecommerce website and now it’s now ready. But is it really good enough to go live? A plethora of businesses have ecommerce website nowadays but not all succeed in increasing their page views and conversions. Visit GOOD TO SEO to know which mistakes to avoid for a successful ecommerce site.

Google To Serve the Country Service Corresponding to Your Location, Instead of Domain!

Oct 28, 2017 177 reads by Ritu Sharma

Google has announced that it will now use user location to serve the country service. Historically these services have been labeled and accessed via country code top level domain names (ccTLD), such as Google.co.in, Google.nz, Google.ca.

This has been updated across mobile web, Google app for iOS, and desktop Search and Maps. The choice of country will not be indicated by the Google domain, instead by the user’s location. If you live in India, you will receive the service for India, but if you travel to Australia, your results will automatically switch to the country service for Australia. When you return to India, you will seamlessly revert to the Indian country service.

Google AdWords Launches New Innovations For The Advertisers!

Oct 28, 2017 166 reads by Ritu Sharma

Google has announced about introducing innovations for the advertisers to meet consumer expectations and make more sales during holidays. Data says more than 40% still search for broad terms like "women’s clothing", "men’s footwear", “living room furniture", despite knowing what they exactly want.

To help holiday shoppers discover your brand and product while they are still exploring, Google has launched "Showcase Shopping Ads" in the new AdWords Experience. Using Showcase Shopping Ads, brand can curate a collection of lifestyle images and products. This will help buyers discover what they want to buy and from whom.

Top 10 Digital Marketing Articles of this Week: 27th October 2017!

Oct 27, 2017 173 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 27th October 2017

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