Best Practices for Mobile Sites

Feb 6, 2015 | 1,263 views | by Ritu Sharma

 

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Google began letting webmasters who have deployed app deep linking know about app deep linking issues and informing them how to fix it.

Now Google is sending webmaster stats on their impressions and clicks via email as well. The emails currently have the subject line “your app in Google's search results: here are this week's stats on clicks and impressions." The email further provides a grid by day for the past week of impression and click data. Here is an image from Andrea Pernici who posted the following on Google+.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

The 5 Key Pillars You Need for Epic Content Marketing Success

Twitter announced their new tool Quick Promote which is a faster and easier way to promote tweets on their platform. Aimed at small and medium sized businesses (SMB’s), the new feature will allow brands to promote their tweets directly from the Twitter analytics dashboard.

Previously, advertisers could promote tweets only on Twitter’s bespoke ad platform.

Twitter and Google have again signed an agreement. This is to provide Google with access to Twitter full stream of tweets. Commonly known the Twitter “firehose”, the news was formally announced on Twitter earnings call by Twitter CEO Dick Costolo.

Costolo did not announce it during formal presentations but rather as part of an answer to a question which was not even specific about Google. He confirmed there was a deal, and after that said that he does not have any more details to be shared at that time.

It can be very displeasing when a webmaster gets a notification from Google that they have done something against the guidelines and they now have a “manual action” applied to their site, resulting in negative impacts on their ranking and traffic from Google.

Google disabled more than 524 million bad advertisements and banned 214,000 advertisers in 2014. According to Google’s Bad Ads Report, they disabled 700,000 sites in 86 different languages. The annual report shared the eradication of bad ads, which Google defined as those touting counterfeit or harmful products, such as firearms and cigarettes or misleading the consumer.

Google has announced that now you can see third party apps in your Google Now cards. However this only works on Android with about 30 third party apps. So now, instead of getting customary Google Now notifications on traffic, weather, flights, packages and so on- you can now directly get data in your Google Now cards from third party sources outside of Google.

social media asia2 Infographic  Social Media Statistics & Trends In Asia Pacific!

Social Media network is forming its clutches all over the world with high speed. It is noted that Asia Pacific region accounts for more than half of all social media users worldwide! In fact Asia accounts to Facebook’s growth with more than 426 million active users every month.

Google announced on Google+ that they are asking for feedbacks on their Google Webmaster Tools for user experience study. This is probably taking place to make the tools more user friendly, logical and easier to use.

Google wrote :

“We want to conduct a quick user study about your experience on the site. We welcome people of all levels of experience to participate. If you're interested in filling out a questionnaire or participating in a one-on-one video hangout, sign up here http://goo.gl/forms/5VJYKP15Gw