The session at Salon G looked at SEO site audits and the data that is present and what it is telling you. Site audits and listing audits have a very important role to play in the entire process and the speakers in this session stressed on it.

Moderator:

Ralf Schwoebel (@trabit): Founder & CEO, Tradebit Inc.

Speakers:

Alan Bleiweiss (@AlanBleiweiss): Forensic SEO Consultant, Alan Bleiweiss Consulting

Google News has always been very strict in maintaining a set of guidelines for the sources it displays in the "In the News" section. But now, as noticed by Search Engine Land it seems that Google has made serious changes in its standards.

Since a few days, surprising results are showing up in the news section of the search results. Reddit and many other non traditional results are appearing in the news results.

This session at Salon A was conducted by SEO veteran and thought leader Jim Boykin who is a stalwart in the field. The session covered important information about updates by Google, links, content marketing as well as the impact of these on SEO and the future of search engine optimization.

Moderator:

  • Brett Tabke (@btabke) – CEO, Pubcon Inc.

Speaker:

The session at Salon B covered the importance of seeing Pinterest as a valuable social media channel. The speakers also stressed on how the true potential of Pinterest can be tapped. They spoke of how creative strategists can use this tool for capitalizing on market opportunities. The speakers also highlighted how Pinterest could be leveraged to provide the business with more insights and engage consumers driving impressive traffic to the official website and company.

Google will be rolling out a new feature custom affinity audiences to give advertisers more flexibility in their targeting users based on their interests across the Google Display Network.

The search engine giant had launched affinity audiences segments last year to help advertisers in reaching people across the Google Display Network. The segments reflect TV audience targeting.

Just a few months ago Google had issued warnings to mobile searchers in the US that if they are trying to open a page on their mobile devices which uses flash, it may not work on their phones.

On Oct 7th, Google’s Pierre Far announced on Google+ that the warning is now being rolled out globally along with the language support to ensure that the message is displayed to users in their language.

Keynote Speaker

Chris Brogan (@chrisbrogan) – CEO, Owner Media Group

Chris Brogan opened the keynote session on the Wednesday morning with a discussion on spirit and war. Recalling the Spartan war, its training, vigilance, and stacked odds – Brogan also mentioned King Leonidas' quote "Action produces the appetite for more action".

Here's the brief account of Day 1 at Pubcon Las Vegas, 2014 in numbers.

pubcon day #pubcon Las Vegas 2014 Day 1 in Numbers!

Here's the overview of Day 1 at Pubcon Las Vegas, 2014.

  1. The Importance of "Buyer Legends": Keynote by Jeffrey Eisenberg, #pubcon Las Vegas 2014, Day 1!

    Speaker:

    Jeffrey Eisenberg @JeffreyGroks

  2. SEO Copywriting Style Guide — Tools & Tricks for SEO Writers: #pubcon Las Vegas, 2014, Day 1!

    Moderator:

    Kevin Adams @KevinAdamsPPC

    Speakers:

    Mindy Weinstein @mindydweinstein

    Lindsay Mineo @LindsayMineo

This session at Salon D focused on what drives mobile consumers. Lead forms or “know more” buttons are not in keeping with the instantaneous need for gratification characteristic of mobile consumers. Mobile consumers are oriented towards using click-to-call to connect with businesses. This session covers fresh strategies regarding enhancement of mobile search performance through call marketing. The speakers also discussed critical points regarding the actual value of phone transactions and the massive drawbacks of not heeding call analytics which are inbound.