Google Search Console will send the average notification type to lesser number of people. The news was made public by Gary Illyes. The change is to take effect within three weeks, and will be focused on the average notification type. Critical messages, like a site being hacked, will continue to be sent to the webmaster.

Webmasters this morning received notification from Google saying that their implementation of hreflang on their website was flawed. The notification reads as follows:

Google had detected that some pages on your site have implemented the rel-alternate-hreflang tag incorrectly. In particular, there seems to be a problem with incorrrect language and region codes, or incorrect bi-directional linking (if page A links with hreflang to page B, there must be a link back from B to A as well). Google uses the hreflang attributes to serve the correct language or regional URL to the right users in search results.

AdWords now has two new bidding tools launched by Google, this Monday. These are :target opt-in recommendations and Target CPA Simulator.

Adwords new bidding tool Google AdWords Announces New Bidding Tools For Target CPA And ROAS!

Toggle Google Maps Across Devices!

Jul 14, 2015 | 1,291 views | by Ritu Sharma

Google posted today, that it had made it possible to share Google Maps across devices. Maps on the desktop can now be synced with their cellphones. A signed in user will be able to see the available devices under the tag that reads ‘Send to Device’. A push notification appears on the mobile once a place is sent to it. Both iPhone and Android users should be able to access this new feature, until and unless their Maps are not set to ‘lite mode’.

infographic1 Weekly Infographic: Grow Your Business with Local SEO!

This is the right time to pull up your socks and utilise the opportunity to optimize your Local SEO.

This is an infographic by NOW MEDIA GROUP that explains why you need Local SEO and what the process encompasses.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles31 Top 10 Digital Marketing Articles of this Week: 10th July, 2015!

Content Marketing

7 Smoking Hot Changes Coming to Content Marketing

A new set of rules and regulations has been issued by Google with regard to how SEM/SEO companies should typify the clients associated with them inside Google My Business or Google Map Listings.

The new rules, are not something that can be forced upon clients, but it definitely does help bringing in line the companies that hold the Google Map Listings of their clients, using techniques unapproved by Google

Google’s indexing of tweets has gone up by 466% compared to what it was four months ago, yet more than 96% of tweets still remain unindexed, according to a report from Stone Temple Consulting. The jump in the number of indexed tweets can be attributed to the deal between the two digital giants earlier this year. At the time, just 0.6% of tweets were indexed by Google, which shot up to 3.4% in June.

Cost-per-click (CPC) on Facebook has been redefined. It will now include clicks to websites and apps, keeping out likes, shares and comments, thus creating better ROI for advertisers.

The new system to measure CPC has been designed to help advertisers meet specific business objectives. The measurements are more closely aligned with how advertisers are bidding enabling them better optimize their campaigns to meet business goals.

For the users of Lightbox ads, Google announced the introduction of three new columns on AdWords reporting dashboard, for AdWords Display reporting. The announcement was made without any bustle, on Google+. This is likely to make it easy to view the metrics that matters most to the users, namely, Engagements, Engagement Rates and Average CPE.

To put it simply, these are just renamed metrics: