91% of coupon redeemers say they will visit a retailer again after being offered a coupon and 65% consumers say online voucher codes often finalize their purchase decisions. To launch a successful coupon campaign it is important to know who is using them and how.

The Value of Coupons Weekly Infographic  Why You Should Use Coupons in Your Digital Campaigns?

For those who love traveling, Google has some good news. The search engine giant has updated the Flight Search feature with a new “I’m Feeling Lucky” button to give users an enhanced and interactive flight search experience. The addition of the new button is one among the many changes made to the feature.

Upadted Flight Search Feature Google Revamps Flight Search Feature to offer a Rich Travel Experience to the Globetrotters!

Yesterday we reported, Google is launching the version 3.0 of PayDay Loan algorithm. Google’s head of Search Spam, Matt Cutts, made the announcement at the SMX Advanced 2014 Search Marketing Expo and now Cutts has reconfirmed the same news on Twitter. Matt tweeted “It’s rolling out now!”

Here’s a snapshot of the tweet:

Matt Cutts Tweet Yes, PayDay Loan Algorithm 3.0 is on the Roll, Reconfirms Google’s Matt Cutts!

In a recent post on the Bing Webmaster Blog, the Principal Program Manager at Bing, Fabrice Canel has highlighted some of the best practices for sitemaps and few tips on scaling up sitemaps to large websites.

Here’s a rundown of the best practices:

  • Bing asks webmasters to follow the sitemaps reference at www.sitemaps.org.  According to Bing, some of the common mistakes are malformed XML Sitemaps, large XML Sitemaps with 50,000 links and up to 10 megabytes uncompressed and links in sitemaps incorrectly encoded.

In an attempt to find out how you can gain more engagement from Facebook posts, the marketing analytics platform, TrackMaven, conducted a study on more than 5000 Facebook pages and about 1.6 million posts. The research, published in "The Marketing Maven's Guide to Facebook" shows, although the frequency of posts on weekends was much lower than on the weekdays, the average engagement rate for Facebook posts was comparatively higher on Saturdays and Sundays.

Facebook has updated its Embedded Posts feature to make its posts look better and load faster on third party sites. The Embedded Posts feature was launched by Facebook back in 2013, which allowed users to embed public Facebook posts on their website. The latest redesign allows users to add visual elements like photos and videos immediately before the post’s text.

Embedded Posts Updated Facebook Updates Embedded Posts Feature, Introduces New Design with Faster Loading Time!

Here’s what’s New:

Google will be launching the third version of PayDay Loan algorithm this week, announced Google’s head of Search Spam, Matt Cutts, at the SMX Advanced 2014 Search Marketing Expo. The algorithm is designed to target “very spammy queries” and will be launched as early as today said Cutts. The version 3.0 of the algorithm has nothing to do with the Panda or Penguin update.

Google’s head of Search Spam, Matt Cutts, announced at the SMX Advanced 2014 Search Marketing Expo, the search engine giant is updating the way it handles reconsideration rejection requests from webmasters.

Google has announced the launch of a new tool, Google My Business, to help small businesses connect with their customers. By putting your business information on Search, Maps and Google+, the new tool lets your customers find you across Google. Businesses can post content, track analytics, revert back to customers and launch Google Hangouts all at one place.

Google My Business Google Launches “Google My Business” to Help Businesses Connect With Customers and Get Found Online!

How to Get Started:

Moz has launched a new report in Moz Analytics dubbed as the “Landing Pages Report” to solve the keyword (not provided) or “keyword unavailable” issue. The new report is only available to Moz Analytics campaigns connected to Google Analytics. Those who are using the older version of Moz, the SEOmoz PRO app, can switch their campaigns to Moz Analytics and connect GA to take advantage of the new feature.