The AdWords reporting interface will now have two new reports around bid strategies. Google made an announcement on Google+ while informing advertisers that in case they haven't seen the new reports yet, there's nothing to worry about as these will be rolled out over the next few days.

The new reports will help advertisers analyze their CPAs better.

Bid strategy Two New Bid Strategies Reports Added to AdWords!

Report A: Strategy-Level Report

Ilya Grigorik, the Google man obsessed with speed, mobile, and SSL has shared interesting stats about the adoption of HTTPS across top 300k websites.

He has revealed that the adoption of HTTPS for top 300k sites has increased by 300% (from 4% to 13%) in the past two years. In Chrome, the number of HTTPS navigations has also grown from 27% to 57% in the same period.

Google has introduced a new feature on Google Trends at that shows you the top 200 trending videos on YouTube. The announcement was made on Google+.


YouTube Google Trends Now Shows Whats Trending on YouTube!


At present, the feature is working only in the US. Google says that the feature shows what current "Internet watercooler buzzing" is taking place. We believe it might be useful to get keyword ideas.

Google has made an update to the AdWords location extensions. It now shows up to 3 business locations in mobile search ads. When a business has several locations nearby, users will be able to see up to 3 locations in an ad.

Mobile search Google Mobile Search Ads to Feature Multiple Business Locations!

The extensions can display street address as well as distance from the user's current location. Users can click to call or even get directions for each of the 3 locations.

Bing Ads advertisers (only in US) will now see competitive auction data in the web interface. Launched in early 2014 in Bing Ads Intelligence, the Auction Insights is now available at the campaign, ad group, and keyword level.

BIng Competitive Auction Insights Now Available in the Bing Ads Web UI!

However, there are minimum data thresholds for the insights to be available. In case of ample information, you will be able to see up to 25 advertisers competing with you in auction. Their display URL will be listed.

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Google has made an announcement on Google+ about a new Google Analytics report for AdWords customers who are managing multiple AdWords accounts for the same site. The report will be present in the AdWords section of Google Analytics.

Explaining further, Google said that many advertisers have multiple AdWords accounts that are linked to a single Google Analytics property. The new report will enable them to see the data gathering and reporting in the single interface.

How many times have you published a picture on Instagram and after a couple of hours realized that the caption looks out of the place? To change the caption, you had to delete the picture, which means erasing all the comments & likes generated.

Instagram has announced a few new updates and improvement which surely will delight you. One of the best is that you can now edit the caption while leaving everything else unchanged.

It was only a day after Mark Zuckerberg mentioned that social network was working on adding more ways to let the users control content that appears on News Feed, Product Manager, Greg Marra announced the coming of new News Feed settings.

12 Of The Best SEO Keyword Tools!

Nov 10, 2014 | 84,943 views | by Navneet Kaushal

Selecting the right keywords is the foundation of your Search Engine Optimization campaign. A website with great appearance and unique content is a bad investment unless it ranks high on Google SERPs. And it is the rightly chosen keywords that will help your website in scoring higher ranks in the search results.

So, here are the Top 12 Keyword Selector tools that will help you in identifying potential keywords and analyzing their strength.