Google has announced the launch of a new premium programmatic marketplace, called Google Partner Select to connect a select set of publishers who invest in high quality videos with the brands who want to buy against it.

Isn’t it annoying when after clicking on a search result on your smartphone, you land up on the site’s homepage instead of the page you were expecting? Google calls this “faulty redirects” and says this happens because the website is not optimized to handle requests from smartphones.

Google now allows businesses to connect their Google+ page to their local business listing on Google Maps. Connecting the page to Google Maps will add all the information provided in Google Maps about your business, including the address, reviews, working hours and more to your page. Google has given detailed instructions on how to connect the page to Google Maps in the Help section.

In the recent Webmaster Help video, Google’s head of Search Spam, Matt Cutts, explains how Google determines a page has quality content if there are not many links to it. The question posed was:

“How does Google determine quality content if there aren’t a lot of links to a post?”

Following the ruling of The Court of Justice of the European Union, which allows people to request the removal of their personal information from search results, Google has created a form in compliance with the same. Users can fill up the form to remove results which are inadequate, no longer relevant, or excessive in relation to the purposes for which they were processed.

Twitter can be the right platform for a business to connect with its target audience. However, you must know how it would work for your business. Twitter has launched an interactive guide to do exactly that.

The guide has been designed to assist beginners as well as experienced users, covering every aspect of Twitter marketing. Users can use the guide in their own way to optimize their experience. This screen would welcome you upon opening the guide:

Google has released beta version of revamped ecommerce analytics that goes beyond the purchase, providing insights into the entire customer journey.

The new-look analytics enables marketers know exactly about pre-purchase shopping behavior and product performance; thanks to the new metrics such as product detail views, internal campaign clicks, ‘add to cart’ actions, the success of internal merchandising tools and the checkout process.

Answering a question on whether it would show manual actions dating before the launch of the Manual Action Viewer, Google said it will definitely show a manual action, in case one existed prior to the launch.

John Mueller Reply Google says it Shows All Manual Actions in Manual Action Viewer, Even Those Prior to the Launch of the Tool!

The question was posted by Barry Schwartz of Search Engine Roundtable on Google+. The question was:

Google AdWords has released a checklist for digital marketers to help them draw the maximum out of their keywords. This checklist is a part of the larger document “Keywords to the Wise”, which aims at increasing demand with some smart keyword strategies. AdWords posted a link to the same document via Twitter yesterday. Here’s the checklist for keyword and targeting:

What are the skills needed by marketers? Interestingly, senior marketers seek their team to have the right soft skills apart from the usual broad knowledge and vertical skills. 75% of senior marketers say that they want the new recruits to be able to embrace change readily.

essential skills Weekly Infographic  What are the Essential Skills for Modern Marketers?