Google announced three new reports for deeper insights in automated bid strategies performance. These reports will give transparency into bidding and save time spent in troubleshooting the performance issues.

New status annotations will help advertisers enhance bid strategy statuses with more insight to help decide the course of action.

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Facebook announced about more than 50 million small businesses using pages and launched new tools to make communication better on Pages.

With these new tools admins will have better control over the Page’s responsiveness badge and it will be easier to manage public and private interactions. With the new features, Page owners will be able to manage communication from any device.

Google has given a makeover to the text ads on mobile sites.

The new format is for higher performance along with a more beautiful and user friendly appearance. Google said: “The text ads feature elements such as a shaded background and a centered button which bring together the parts of the ad into a cohesive whole. The look and feel is inspired by material design, like the richer text ads that we launched earlier this year.”

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles5 Top 10 Digital Marketing Articles of this Week: 4th December, 2015!

infographic 2 Weekly Infographic: Google’s Off Page Ranking Factors: Are They Fact Or Myth?

Businesses looking for SEO success should consider that Google takes into account a number of off page factors to decide rankings of different websites. Generating quality content that people would naturally want to link to and avoiding unnecessary paid link schemes can help the sites rank higher.

Here is an insightful infographic by Red Website Design on facts and myths related to Google’s off page ranking factors.

Bing like every years has released its top search terms for the US that dominated search in 2015.

Top Celebrity Searches

In 2015 Caitlyn Jenner topped the list of most searched celebrities followed by Miley Cyrus and Taylor Swift.

  1. Caitlyn Jenner
  2. Miley Cyrus
  3. Taylor Swift
  4. Kim Richards
  5. Kim Kardashian
  6. Bindi Irwin
  7. Chris Brown
  8. Kylie Jenner

Google shared a help document about new and improved Shopping Policy Center and the upcoming changes to the shopping policies.

Expected changes are:

  • Fewer and simpler Shopping policies
  • More transparency into why we have each policy
  • More insight into how a policy can affect your ads
  • Aligned across our advertising products
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Google announced about starring images to easily get back to them for a future view.

The feature is currently available only in the US across all browsers on Android and iOS. Log into your browser with your Google account to save the images.

Image 1 Google lets You Star Your Favorite Images For Later View!

These saved images can be organized in collections later.

Image 2 Google lets You Star Your Favorite Images For Later View!