Google To Retire Converted Clicks In March 2017!

Feb 10, 2017 126 readsby Ritu Sharma

Google has decided to say good bye to “Converted Clicks” in March 2017 after 15 years. The announcement was made on Google+.

They wrote, “Conversions” give you everything “Converted clicks” did, and much more. For example, “Conversions” can take advantage of non-last-click attribution models and different counting options in addition to measuring important actions like cross-device conversions and store visits.”

Google AdSense More Control To Publishers Over The Ads They Serve On Their Site!

Feb 8, 2017 396 readsby Ritu Sharma

Google AdSense announced about the recent updates that give more control to publishers to opt-in or filter out some categories of ads.

Google said, “General Category Blocking was introduced in some countries in 2010 to help you scalably prevent competitors’ ads and ads that may not fit your audience from appearing on your site, by letting you opt out of showing ads from certain categories and subcategories such as “Finance,” “Apparel,” and “Tourism.””

It’s Easy To Access, Copy, and Share The Canonical URL Of An AMP Document!

Feb 8, 2017 341 readsby Ritu Sharma

Google AMP team announced that they are adding a feature to the AMP integration in Google Search, making it easier for the users to access, copy, and share the canonical URL of an AMP document.

AMP documents have three different kinds of URLs:

  • Original URL: The publisher’s document written in the AMP format

Over A Hundred Million Ads Rejected By Bing in 2016!

Feb 8, 2017 383 readsby Ritu Sharma

In an official report Bing reported that they rejected 130 million ads and banned 175000 advertisers in 2016.

In 2016 Bing blocked more than 5000 advertisers and 7000 sites for Phishing, which remains a major concern, and more than a million ads selling counterfeit goods were blocked. 7 million ads that were serving misleading content were blocked and more than 300 advertisers who were highjacking the browser with their ads or scaring the users that their PC is infected were also blocked.

Google’s New Carousel To Expand The Search Results!

Feb 6, 2017 523 readsby Ritu Sharma

Users can now filter or expand the search results using the new Carousel slider at the top of both desktop and mobile search results. Here’s the screen for desktop and mobile searches when we search for kids clothing and baby clothes.

Weekly Infographic: 25 Black Hat SEO Techniques That Are Killing Your Website!

Feb 3, 2017 657 readsby Navneet Kaushal

25 Black Hat SEO Techniques That Are Killing Your Website

It’s very important to know which of your SEO techniques could be killing site’s ranking on Google, instead of boosting. In this infographic, Red Website Design has shared 25 Black Hat SEO techniques which should be avoided.

Top 10 Digital Marketing Articles of this Week: 3rd February, 2016!

Feb 3, 2017 693 readsby Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 3rd February, 2016!

Pinterest Introduces Search Ads!

Feb 3, 2017 702 readsby Ritu Sharma

Pinterest is launching Search Ads. In an official announcement, Pinterest said, “Today, we're excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services. We’re rolling out a full suite of features, including Keyword and Shopping Campaigns that are shown in search results, along with powerful new targeting and reporting options.”

Google Introduces IF Functions To Customize Ads!

Feb 3, 2017 589 readsby Ritu Sharma

Google AdWords has rolled out IF functions and default values for better customization of ads. In an announcement on Google+, they said, “IF functions help you customize your ad text based on who’s searching and what device they’re searching on, all without using a feed. For example, if they’re a new customer, you might call out holiday promotions. Or if they’re a returning customer, you might highlight the benefits of your loyalty program. You can also use an IF function to show mobile users customized ad text, such as highlighting your convenient mobile checkout.”

Facebook Introduces Updated News Feed To Show More Authentic & Timely Stories!

Feb 1, 2017 891 readsby Ritu Sharma

Facebook has announced two updates to better rank posts in the news feed:

  • Incorporating new signals to better identify and rank authentic content
  • A new way to predict and rank in real-time when posts might be more relevant to you

Facebook says that authenticity most important and people resonate more with with the stories that are not spammy, misleading or sensational. Ranking the news feed is based on factors like overall engagement, likes, comments, shares and how close the person is to you.

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