Google recently announced the addition of product ratings in the form of review counts and stars on Product Listing Ads in the Google search results. Product reviews help shoppers in making wise purchasing decisions.

This 5-star rating system represents aggregated rating and review data for the product which has been compiled from multiple sources including third party aggregators, merchants, editorial sites as well as users.

Google Analytics has recently announced the addition of bots and spider filtering. This was posted on Google+ by Matthew Anderson of the Google Analytics Team. This addition will make it easier to understand the real traffic that comes to your pages.

Bing has recently launched the Bing Site Safety Page to protect users against malware infected sites. The page allows all Bing users to understand why a certain site is being flagged, for how long has the warning been there, and when did the last scan take place. The announcement was made by the Principal Development Lead at Bing, David Felstead.

BIng Site Safety Page Bing Launches Big Site Safety Page for Safe Searching Experience!

Twitter provides a great opportunity to businesses to build their brands by engaging with their customers. Just tweeting every now and then is not enough. To be effective on Twitter you need to engage with the conversation about your brand, monitor your brand and tweak your tweets accordingly.

5Figures Mention Infographic: 5 Things to Consider When Monitoring your Brand on Twitter!

According to The Wall Street Journal, Google has removed over 100,000 links since the “right to be forgotten” ruling of the European Court of Justice (ECJ) came into effect in May.

The figure came out just a day after Google, along with Yahoo and Microsoft, met with European data regulators for discussing the search engines' handling of the ruling. The report also claims that Google has removed a majority of such requests, a number that could even exceed the 100,000 mark.

Infographic: How big is Google?

Jul 28, 2014 | 1,203 views | by Ritu Sharma

We all know Google is the most popular search engine but do we know how big is it? Statistics reveal 191 million people visited various sites of Google, in November 2012.

how big is google 1 Infographic: How big is Google?

An average of four billion hours of YouTube videos were viewed monthly in 2012. In 2013, worldwide internet traffic dropped by 40% when certain Google services went offline for just 5 minutes. Google Maps has now passed 20 petabytes of storage.

Google announced the introduction of dynamic sitelinks via the Inside AdWords blog. The dynamic sitelinks are automatically generated sitelinks that are displayed below your ad text, it makes connecting potential customers to relevant pages on your website easier. Google explains it as another example of AdWords tools that add value to your ads while saving time as well as simplifying campaign management.

Shop.org and Forrester Research recently published a study which reveals that search marketing including paid and SEO was the most effective customer acquisition tactic for 85% retailers surveyed. According to the research, paid search was the channel most heavily invested in.

state of retailing online 2014 Search Marketing the Most Effective Customer Acquisition Tactic for 85% Retailers, According to Survey!

According to 75% survey respondents PPC drove more revenue in 2013 than 2012. 19 % respondents said that paid search accounted for over 50% of their marketing budgets.

People create, share and exchange information on social media networks. Statistics and trends reveal 43% users share pictures on social media networks. 84% users share information because it is a way to support causes and issues they care about. Each day, 4.75 billion items are shared on Facebook.

what people share1 Weekly Infographic: Why, What and How People Share on Social Media Networks?

We have come up with a list of some of the most informative and interesting articles we found across the web this week. Go through them and explore some of the most useful ones across content marketing, search engine optimization, link building, social media and email marketing.

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