Google has announced an improvement to the way ads look on smartphones. From October 15, 2014 the ad extensions will appear instead of the second line of ad text on your mobile search ads. The second line of the description may or may not appear, depending on how well it is expected to perform.

Mobile ads Uodate Google Cuts Off Ad Text to Highlight Extensions in Mobile Search Ads!

Google has updated AdWords Editor from version 10.5 to version 10.6. The upgradation was confirmed on Google+. The new version has the following features:

  • Manage your “Mobile app installs” campaigns.
  • Create app install ads.
  • Download your keywords and targeting settings, upload and check changes, make bulk edits
  • Changes to shopping campaigns
  • 25-character limit for sitelinks.
  • Replacement of “Delete” with “Remove.”

Here is some good news for Hangouts users. They can now make voice calls from Hangouts on iOS, android and the web. Google made the announcement on its official blog. Users can not only call other Hangouts users for free, but also call numbers in the U.S and Canada without any charges, international calls are chargeable but the rates are very low.

Google Analytics announced that its new benchmark reports will be rolling out over the next few weeks. This will allow analytics users to compare the performance of their website to competitors.

The announcement stated that analytics users can select reports from 1,600 industry categories, 1,250 markets as well as 7 size-buckets, with metrics by location, channel or device category dimensions. Benchmarking can help analytics users in setting meaningful targets and spotting trends occurring across industries.

Google has made an announcement to extend its product listing ads (PLAs) to third party sites across the Google search network.

Walmart.com is one of the limited number of sites which is using AdSense for shopping to monetize site traffic while expanding the reach of their PLAs. The sponsored ads display related products on the left hand side of the search results on the site.

When Google updated its Site Move Help documentation in June, webmasters had doubts on why Google recommended 302 redirects in the "Moving from separate URLs to same URLs" scenario. Google guidelines said, “Redirect your separate smartphone URLs to your desktop URLs using server-side 302 HTTP redirects." Google has once again updated the guidelines, now saying "Redirect your separate smartphone URLs to your desktop URLs using server-side 301 HTTP redirects."

Summary

Digital Vidya, one of Asia’s leading Digital Marketing education firms announces 10 new Digital Marketing certification programs in association with Vskills, a Govt. of India initiative on the occasion of the launch of its 200th Digital Marketing training program.

Facebook users are without a doubt now watching more videos. The ALS Ice Bucket Challenge alone has more than 17 million videos which has managed to garner 10 billion views by 440 million people between 1st June and 1st September.

Facebook after getting more than 1 billion daily views has announced that it will start displaying view counts on video to help people discover new and popular videos.

Marking an end to the #GoogleRecon week, here comes the last tip from Google on reconsideration requests. This one says,

Submit your reconsideration request along with helpful documentation.

Reconsideration request tip 5 Day 5 of #GoogleRecon Week: Submit your Reconsideration Request Along with Helpful Documentation!

  • For linking issues: include a list of links you have removed, disavowed or nofollowed (based on the issue)
  • For hacked issues: add examples of injected or cloaked URLs that are now clean or return 404

Recently, BrightLocal, the local SEO tools and search engine marketing service has released the results of the 2014 Local SEO Industry Survey. The survey was done on nearly 1800 SEOs. 37% of respondents said that they had a turnover of less than $30,000. This percentage is slightly higher than last year’s 33%.