Blocking CSS or Javascript on your websites may result in suboptimal search rankings. This was the gist of a new notification sent by Google through the Google Search Console.

The notification explains that blocking CSS and Javascript to Googlebot may lead to suboptimal rankings in Google as it will hinder the full understanding of their website. There is nothing new in the warning about suboptimal rankings; however, this is the first time when Google has issued Search Console notifications for this.

This step of Google may delight local shoppers. The search engine has introduced a new search feature to show local stores when they are busiest. For now, only people using Android mobile devices will be able to access the feature.

According to a Google communication, the search giant sources the data on a store’s foot traffic from people who have agreed to location sharing. Such information is kept completely anonymous and nothing is tracked from people who haven’t opted into it on their own.

Smartphone users, on average, spend 169 minutes each day on their devices, according to Smartphone User Persona Report (SUPR) for 2015, released by Vserv, a smart data platform for mobile marketing and commerce. Based on a study by Nielsen Informate Mobile Insights, the study segments users into different user ‘personas’ as per their usage patterns. Full report can be viewed here.

Google has announced they are expanding dynamic search ads (DSA) globally. They have now enhanced and retooled the feature from the ground up.

DSA were launched back in 2011. They are auto generated ads based on the pages discovered on the website.

The technology allows Google to build ads without you having to do much. The system analyzes what adds to build by crawling a website and customizing ads to specific landing pages.

Access to autocomplete API to unauthorized users has been blocked by Google starting from August 10, 2015. Announcing this, Google stated that they want the users’ experience of autocomplete API exactly as it was meant to be used – a service closely tied to Search.

YouTube and other Google properties can now be used without a Google+ profile. Google plans to trickle out the change in the coming months. Announcing this, Google said that this was in line with people’s feedback.

A Google account is all one would now need to share content on various Google properties, communicate with contacts, create a YouTube channel and engage in other activities across Google. A Google account used in various properties of Google won’t be searchable or followable, unlike Google+ profile that are public.

Orphaned Google+ pages are set to be shuttered on July 28. Google will unverify inactive Google+ business pages as a part of a general clean-up of unclaimed or dormant pages. Google has been planning to separate local from Plus.

There have been some changes in the appearance of Google+ pages associated with Google My Business (GMB) accounts. These changes along with Google’s policies for treating unclaimed business pages are part of Google’s attempts to simplify people’s experience.

2 Weekly Infographic: SEO Checklist for WordPress Websites!

WordPress is a content management platform that today powers more than 60 million websites. Setting SEO trends with mobile-responsive themes, it is a responsive platform that offers seamless user experience and promotes social interactions.

Here is a useful infographic by .ME on SEO checklist for WordPress powered websites.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles31 Top 10 Digital Marketing Articles of this Week: 24th July, 2015!

Google has expanded AdWords certification, launching new Mobile Advertising exam in 17 new languages.

To ace the exam, you need to be well versed of the basic and advanced concepts, including mobile fundamentals, mobile ads, bidding & targeting strategies, and measurement solutions. One who passes the exams would get a certification that can be demonstrated in the office, or hanged in office.

certification Google Launches New Mobile Advertising Exam in 17 New Languages!