Facebook brings a joyous time for retailers, as they announced a new ad type : Product Ads. This new launch will help marketers advertise specific products to people specifically, by using automated avenue. Advertisers will now have the potential to promote specific or multiple products in their catalogs to various audiences.

Product Ads image 1 Facebook Rolls Out New “Product Ads” Unit!

Long gone are the days when brand pages had easy time reaching their fans with photos. In a major reversal it has been revealed in the new data from social media analytics company Socialbakers that photo posts are now the worst performing of all posts by Facebook brand pages. Photo posts are half as likely to be seen as videos, which is now the new king of engagement on the Facebook platform.

Infographic- The 25 Years Of SEO!

Feb 16, 2015 | 1,467 views | by Ritu Sharma

25 Years Infographic small Infographic  The 25 Years Of SEO!

“How time flies, when you are doing something worthwhile and interesting!”

How SEO breathes, lives and works has transformed over these 25 years due to the creation and evolution of web. As the quantity of online content has attained new heights, search engines have become central to vast number of online experiences.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

Emphasis on Content Marketing Revives Agency SEO Efforts and Revenues

info small Weekly Infographic: Searching For Love On Valentines Day!

“-How did you get this diamond ring?”

“-I searched throughly online for best diamond rings, and bam! Here it is, resting on your finger.”

On Valentine’s Day and beyond, web plays a big and pivotal role. Users search for gifts, amazing ideas, therapies and the list is endless. But the question lies, that how can marketers derive benefit out of this season of love?

On Google+, Google announced the release of an update to their new version of AdWords Editor v 11. This new update is version 11.0.3 which though being a minor update, will bring with it several bug fixes and performance and reliability improvements to AdWords Editor v 11.

Here is a complete list of updates in the new version 11.0.3 :-

Like Google, Facebook also uses a mix of bid price and relevance scoring to determine whether the ads should be shown. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company has decided to expose the “relevance scores” to marketers.

Google’s John Mueller in Google+ webmaster hangout addressed a question where he talked about the whitelists. He said that for some algorithms Google does have a whitelist but for others they did not.He specifically mentioned that for the Penguin and Panda algorithms, a whitelist or exception list does not exist.

To improve the quality of health related search content, Google has introduced rich medical content in Knowledge Graph. Google has utilized medical illustrators, doctors and the Mayo Clinic to develop in-depth information for more than 400 health and medical conditions.

This rollout is for U.S. English, for the time being, on the Google app (Android and iOS) and for desktop. However Google is planning to expand the number of conditions and later make the information available outside the US.

It was announced that Google acquired photo storage app Odysee. This app which automatically backs up photos and videos taken on smartphones will shut down on February 23rd.

Effective to this deal. Odysee’s development team will be soon joining the Google+ team, a move which has lead to speculations that Odysee’s unique features will eventually be integrated into G+.