Following the ruling of The Court of Justice of the European Union, which allows people to request the removal of their personal information from search results, Google has created a form in compliance with the same. Users can fill up the form to remove results which are inadequate, no longer relevant, or excessive in relation to the purposes for which they were processed.

Twitter can be the right platform for a business to connect with its target audience. However, you must know how it would work for your business. Twitter has launched an interactive guide to do exactly that.

The guide has been designed to assist beginners as well as experienced users, covering every aspect of Twitter marketing. Users can use the guide in their own way to optimize their experience. This screen would welcome you upon opening the guide:

Google has released beta version of revamped ecommerce analytics that goes beyond the purchase, providing insights into the entire customer journey.

The new-look analytics enables marketers know exactly about pre-purchase shopping behavior and product performance; thanks to the new metrics such as product detail views, internal campaign clicks, ‘add to cart’ actions, the success of internal merchandising tools and the checkout process.

Answering a question on whether it would show manual actions dating before the launch of the Manual Action Viewer, Google said it will definitely show a manual action, in case one existed prior to the launch.

John Mueller Reply Google says it Shows All Manual Actions in Manual Action Viewer, Even Those Prior to the Launch of the Tool!

The question was posted by Barry Schwartz of Search Engine Roundtable on Google+. The question was:

Google AdWords has released a checklist for digital marketers to help them draw the maximum out of their keywords. This checklist is a part of the larger document “Keywords to the Wise”, which aims at increasing demand with some smart keyword strategies. AdWords posted a link to the same document via Twitter yesterday. Here’s the checklist for keyword and targeting:

What are the skills needed by marketers? Interestingly, senior marketers seek their team to have the right soft skills apart from the usual broad knowledge and vertical skills. 75% of senior marketers say that they want the new recruits to be able to embrace change readily.

essential skills Weekly Infographic  What are the Essential Skills for Modern Marketers?

Google has announced the launch of Roll-Up Reporting in Google Analytics Premium to give a full view of all your digital properties in a single dashboard. Earlier it was possible to get insights into one website or app at a time. But with the launch of the Roll-Out Reporting it is easier to understand the overall performance and interactions of all your sites and apps within a single interface.

In the recent Webmaster Help video, Google’s Head of Search Spam, Matt Cutts, explains how Google handles a page with two links pointing to the same page.
The question posed was:

“What impact would two links on a page pointing to the same target, each using different anchor text, have on the flow of PageRank?”

Google has updated the Fetch as Google feature, allowing webmasters to render a page exactly how Googlebot sees it. Earlier, the Fetch as Google feature could be used just to see an output of code and HTML, but now you can use the feature to see a visual representation of what Googlebot sees, apart from the errors on the resources which Googlebot failed to access. The tool can be found in the Crawl section of Google Webmaster Tools.

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