Mobile SEO Survey Data 640x18612 Weekly Infographic: The Current State Of Mobile SEO!

Around 65% companies, after getting to know about the “Mobilegeddon” releasing on 21st April, are factoring mobile strategies into their SEO and content marketing. There is major growth the rate of traffic coming from mobile devices. So what is the exact scenario of Mobile SEO right now?

While Google recorded a fall in comScore’s monthly search rankings, Microsoft sites continued 2015’s rise. Google fell in the rankings from a 64.5% share of the search market in February to 64.4% in March. However, Microsoft Bing’s rankings jumped from 19.8% to 20.1% after January numbers had Microsoft rising from 19.7%. The boost seems to stem from both Google and Yahoo, which was down 0.1% from 12.8 to 12.7. Yahoo’s US search market share had seen a rise in January to 13%- the highest it had seen in years, boosted by its default search deal with Mozilla. However, it has been in decline ever since.

Google officially announced that they have begun replacing the URL within the search result snippet area with a site name and breadcrumb path. As of now, this only affects the mobile search results but may roll out wider with time.

Google said that they have updated their “algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.”

Google has added install buttons in search results and thus have improved its app search feature on Android. The improved search function will also affect Android search rankings, according to the official Google blog.

After 6 years Microsoft and Yahoo have once again renewed their search partnership with few changes.

Firstly, Yahoo will now have greater freedom to explore other search platforms. In the past, Yahoo was rumored to be seeking a partnership with Google, and under the new terms, Microsoft and Yahoo’s partnership will no longer be exclusive for mobile and desktop. This new agreement will also help Yahoo to continue to serve Bing ads on desktop and mobile, as well as use Bing search results for the majority of its desktop search traffic, though the exact number was undisclosed.

A new offering from Yelp will now allow its users to search and filter restaurant results by available reservations.

Yelp Now has date, time, party size, and type of cuisine as search filters. The restaurants available are those that use Yelp's SeatMe and Reservations. For takeout, the enhancement also searches eateries that deliver at specific times, using EatStreet, ChowNow, delivery.com, and Yelp-owned Eat24.

In a new article on Think with Google, Matt Lawson- director of search ads marketing in Google, says, "We want things right, and we want things right away. As a result, the consumer journey looks markedly different than it did just five years ago. Instead of a few moments of truth, it’s a series of 'micro-moments' when we turn to mobile to act on a need."

In May 2013, Google introduced a brand new version of Google maps that officially replaced the old version 9 months later. The old version was still available to many users who were using old browsers such as IE 8 or 9. But now, even for the older browsers, Google will be dropping the old version of Google Maps for a new and improved “Lite Mode.”

Facebook advertisers reached more customers per ad and paid less for each click in the first quarter of 2015, reveals the advertising automation software provider Nanigans’ Global Facebook Advertising Benchmark Report.

Nanigans’ customers had a 0.81% click-through rate in the first quarter, up 17% over Q4 of 2014 and 260% over this time last year. On the other hand, CTR increased 12% QoQ and 281% YoY.

Google announced on Google+ that soon they will be rolling out new reporting tools. They would be launched over the next few weeks, making it easier to report across multiple campaign types. Google said this should make it easier for the multi-channel advertisers to “more easily manage their reporting and find the insights that matter most to them."

With these three new reporting features include:-