For long, webmasters have been keeping an eye on every activity related to Penguin update. Matt Cutts has finally put an end to all the rumors and assumptions related to the update by officially announcing ...
Google will soon be rolling out big changes for the Google+ platform. The first to make their debut are; the bigger size of cover photo and photo features like "auto awesome" & "auto enhance". Google ...
The Mobile Search Moments report by Google and Nielsen reveals that when consumers search for the things on their mobile phones, half of them usually intend to buy it. The report looks at: When and why people ...
The crux of online marketing is content. The words you use to lure the customers in.
Panda Refreshes will be less shocking to webmasters and SEOs now. Matt Cutts, Google’s head of search spam, announced at SMX West that Panda will a bit more integrated into the mainstream algorithm Panda Everflux. So big Panda is now going to become a rolling update.
Google stated they have “"improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines."
For site owners perplexed by hacking, help has arrived. Google, the giant among the search engines, has created a valuable hacked site resource, aimed at hand-holding the victim to recovery. It is an 8 step walk through with instructions and videos outlining each part of the process.
Non-tech webmasters are often worried if someone can take control of their site in Google’s webmaster console by injecting the ‘verify’ meta tags in the source code. Matt Cutts clarifies.
During the popular SXSW conference, Matt Cutts, Head of Google Search Spam made some serious announcements which will keep the search and social world busy and engaged for a long while. His first set of announcements were about the upcoming updates in Google's Penguin algorithms, Google's Panda algorithms as well as the new link network targets. His other announcement regarding merchant quality was completely unexpected. Matt Cutt's announced the future launch of a new algorithm that will target bad merchants by lowering their ranking in Google.
A new system for user access control and user permissions is being introduced to Google Analytics in the next few weeks. The announcement that Analytics users will receive greater flexibility of access was made yesterday.
This update will be especially helpful for those who have multiple accounts or profiles added in a single Analytics accounts. This will provide ease of use to employers who wish to offer different levels of access or roles to different employees to operate the company's Analytics accounts.
During the last year, SEO strategies as well as processes have changed drastically. These changes clearly indicate that SEO is not a mechanical task anymore, the SEO experts have to bring a creative bend to it. Instead of writing keyword stuffed articles for the search engines it is very important to engage with the potential users first with quality content. An interesting infographic published by Fuzzone shows a comparative review of the old and outdated SEO strategies and new and latest SEO strategies that actually work. This infographic gives us all a good idea about the future of SEO along with strategies that needs to be aligned with the digital marketing tasks for self and the clients.
Matt Cutt, one of Google's most noted engineer and Head of Search Spam informed everyone about the upcoming updates in Google's Penguin algorithms, Google's Panda algorithms as well as the new link network targets. The update announcements were made during the SMX West panel 2013.
Automotive brands are using Google+ in a big way to increase sales and brand promotion. Automotive has been the first industry to explore the saleability of their product through Google+. In a recent blogpost on Google AdWords blog* Gretchen Howard, the Director of Global Social Solutions at Google, informs “Our research has shown that the path to buying a car is becoming more and more social, with consumers relying on information and advice from their social connections and brands to inform their purchase. Millions of consumers are already engaging with the top global auto companies on Google+, and brands are using this opportunity to connect and engage with customers in unique ways, from connecting with auto enthusiasts through G+ Communities to launching new car models via Hangouts.”
More and more people have started using tablets and smart phones as the main device for internet surfing. Its interesting to know that the number of people using tablets to surf the net is greater than that of those who are using smartphone. Pretty amazing for a device which was launched just an year ago. According a study published by Adobe people prefer tablets for browsing internet as tablets have larger screens. Adobe analyzed 100 billion visitors coming to more than thousand web-pages and concluded that global traffic share for tablets is 8%, whereas its 7% for smart-phones. The most striking part of this study is that 84% of the people still use laptops and desktops to surf the net.
If we look at the trends surrounding search, content marketing seems to be topping the list of current trends. There are many reasons behind the increasing interest in content marketing, the biggest being application of content marketing for successful SEO.
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