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If you have made a few errors with your robots.txt file by letting Googlebot crawl something you simply did not want it to or if you accidentally blocked Googlebot, you have to wait till Googlebot picks up the new robots.txt changes.

Here is our list of favorites of this week’s best posts around digital marketing. We have categorized them into content marketing, social media, search engine optimization, email marketing and link building. Go through them and let us know how you liked reading them.

Content Marketing

PerfectPost V5 Infographic Infographic: The Recipe for the Perfect Social Media Posts!

If you want more people to click on your social media post and visit your website, you have to actually optimize your posts for each platform separately. Small factors can decide the success or failure of your social media campaign and ensure that it is seen and shared widely.

Just about a week ago, Facebook made a few changes in the Power Editor Interface and into the hands of marketers. The changes included a new bulk import option for ad targeting types and a better preview pane for News Feeds ads. Facebook quietly rolled out these changes on 4th September, but is scaling the capability globally in the next few weeks.

Google has updated the Webmaster Tools API, making it consistent with other Google APIs. Google says that the new API makes it easier to authenticate for apps or web-services and provides access to some of the main features of Webmaster Tools.

The New Webmaster Tools API lets you:

  • List, add, or remove sites from your account. As of now you can have up to 500 sites in your account.

Bing had rolled out a spam filter a few months ago which was aimed to check the URL keyword stuffing. With the help of the spam filter, Bing detects, filters as well as combats spam to improve the search quality overall.

The Principal Development Manager of the Bing Index Quality, Igor Rondel posted on the Bing Search Blog news that the spam filter which was rolled out a few months ago, had an impact on about 3% of all search queries.

Google has announced an improvement to the way ads look on smartphones. From October 15, 2014 the ad extensions will appear instead of the second line of ad text on your mobile search ads. The second line of the description may or may not appear, depending on how well it is expected to perform.

Mobile ads Uodate Google Cuts Off Ad Text to Highlight Extensions in Mobile Search Ads!

Google has updated AdWords Editor from version 10.5 to version 10.6. The upgradation was confirmed on Google+. The new version has the following features:

  • Manage your “Mobile app installs” campaigns.
  • Create app install ads.
  • Download your keywords and targeting settings, upload and check changes, make bulk edits
  • Changes to shopping campaigns
  • 25-character limit for sitelinks.
  • Replacement of “Delete” with “Remove.”

Here is some good news for Hangouts users. They can now make voice calls from Hangouts on iOS, android and the web. Google made the announcement on its official blog. Users can not only call other Hangouts users for free, but also call numbers in the U.S and Canada without any charges, international calls are chargeable but the rates are very low.