Google recently wrote an official blogpost on the Webmaster Central Blog, which is to encourage webmasters to adopt and thus implement autocomplete on web forms for your mobile sites.

Google’s Mathieu Perreault from the Chrome team and Zineb Ait Bahajji from the Webmaster Trends team said:

“Making websites friendly and easy to browse for users on mobile devices is very important. We hope to see many forms marked up with the “autocomplete” attribute in the future.”

Google, starting this week, will roll out an update to the Top Movers Report in AdWords. The report, that debuted somewhere in mid- 2013 to make it easier for AdWords account managers to trace significant changes in their account, will now be featuring a summary table at the top with total changes across the account. It will also include Converted Clicks and Conversions in addition to Cost and Clicks, followed by what’s driving the biggest change across each metric.

Google announced today on their official blog that they are initiating a change in the future to how it ranks Doorway Pages, and are encouraging users to stop utilizing them ahead of the changes.

Basically, Doorway pages are the ones that are used to help rank a website for a specific keyword or phrase that is not heavily mentioned on the site itself. These pages are specifically created for search results and are usually not linked to anywhere on the site.

BuzzFeed froze brand publisher accounts for its community publishing platform, bringing an end to unpaid content opportunities for brands, that were using the site for content marketing efforts.

Jim Hanas, the director of audience development for HarperCollins, confirmed that his company did receive a notice. “We were enthusiastic early adopters of the platform in June 2013, and, yes, we received notice from Buzzfeed that their policy was changing, essentially barring brands from publishing in the community,” said Hanas.

Facebook, the social network acquired TheFind, a shopping search engine with an index of 500 million products across 500,000 stores. TheFind’s technology helps the signed-in users to personalize their shopping experience, who are given the choice to tie in their Facebook accounts, making it possible to tailor their experience based on Facebook likes. TheFind also has a product ranking engine that identifies popular products and stores for each search.

YouTube made its official announcement that it now supports 360-degree video uploads. According to YouTube they have already started hearing from a number of brands who are looking forward into ways to use this as a storytelling format.

youtube YouTube Now Supports 360 degree Video Uploads!

Users will be able to watch the 360 degree videos via the YouTube app for Android and YouTube.com, but Google said it is still working to make the new video format viewable on iPhones and iPads.

Bing is testing a new “favorites” feature, which when the user is signed into their Bing accounts on a desktop, helps them to bookmark images. According to the announcement that has been made, as long as images are available on the web, users will be able to save them to favorites.

Google’s Jon Diorio announced on Google+ that some AdWords data is now being updated more frequently. Diorio said, “I’m excited to announce some improvements in data freshness. Now you will see more frequent updates to search term, geographic performance and automatic placement stats. Try checking your search terms for yesterday or today.”

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

The Only 6 Content Marketing Tips You Need for 2015

google penguin updatet Weekly Infographic: For Webmasters Facing Penguin’s Ire!

Getting penalized by Penguin is one of the most frustrating experiences a webmaster may face. Most have no idea why they are facing the ire of Penguin and what needs to be done to escape and gain resurgence in rankings.