2 Weekly Infographic: SEO Checklist for WordPress Websites!

WordPress is a content management platform that today powers more than 60 million websites. Setting SEO trends with mobile-responsive themes, it is a responsive platform that offers seamless user experience and promotes social interactions.

Here is a useful infographic by .ME on SEO checklist for WordPress powered websites.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles31 Top 10 Digital Marketing Articles of this Week: 24th July, 2015!

Google has expanded AdWords certification, launching new Mobile Advertising exam in 17 new languages.

To ace the exam, you need to be well versed of the basic and advanced concepts, including mobile fundamentals, mobile ads, bidding & targeting strategies, and measurement solutions. One who passes the exams would get a certification that can be demonstrated in the office, or hanged in office.

certification Google Launches New Mobile Advertising Exam in 17 New Languages!

Google Panda Update 4.2 Rolls Out!

Jul 23, 2015 | 1,673 views | by Ritu Sharma

Google Panda refresh 4.2 is here. It is slow and Google says, the complete update can take months to fully roll out. It means that its impact on the site may not be visible immediately. Though Panda is a site-wide algorithm, not all pages of the website are visible in a single go.

It has been almost 10 months for the last Panda refresh. It was on September 25, 2014.

HTTPS signal is what will give an advantage over other signals in site search results.

Gary Illyes confirmed the same on Twitter. The top ten sites that have been corroborated in Google’s Search Console, are now HTTPS. As to how much of an issue this would be, Illyes says,“more like a dealbreaker. All other signals being more or less equal, it gives a page the edge needed to top the other result.”

Google has a new user interface for Google Hotel Finder. Launched in 2011, the new Hotel Finder has gone through various upgrades for features and interfaces. The tools is specifically designed to find and juxtapose hotels for trips. Google tested a new interface for the feature in the past month and it is now being used by many.

‘Your Timeline’, a newly introduced feature on Google Maps software enables the users retrace their travel history. Whether they have traveled to a museum, or to a bar in the past, they can track it all.

The feature is useful for all users, enabling consumers of various businesses keep a note of their important locations and stores. The feature helps the users visualize the real world routines and view the places they have visited on a given day, month or year.

Google FAQs on Their Handling of TLDs!

Jul 22, 2015 | 1,276 views | by Ritu Sharma

Google has attempted to clear the air about their handling of the new top level domains (TLDs) in response to the questions and misconceptions regarding it.

The search engine does not give preferential treatment to any TLD. However, there are a few geo-specific TLDs that the algorithm would default to a specific country, using it as an indicator to find if a website carries more weight in a specific geographic region.

Bing will now help advertisers to aim at user intent that goes a long way more than their search. “User intent” is based on the prior queries and search actions. This will be brought together and blended with native experiences. Raj Kapoor, the senior director of mobile and local search at Bing Ads explains this in a blog post saying that it gives, “advertisers the ability to reach users in search-powered environments providing the most relevant and actionable experiences matching commercial intent of users.”

HTTPS migration has become a cornerstone of Google ranking, since the search engine declared it a key component of ranking algorithm in August, 2014. The top ten verified sites in Google Search Console, counted by search impressions, are now all HTTPS.

HTTPS was termed a milestone for web security by Gary Illyes, Google’s Webmaster Trends Analyst at the time and he would certainly be rejoicing today.