Auction Insights that is the Bing Ads Tool that helps advertisers to compare their performance to other advertisers on the platform, is now available in all markets.

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AdWords advertisers can now use ‘upgraded URLs’ for tracking parameters, as announced by Google. In beta for API users for months, the upgraded URLs are set to roll out globally.

The algorithm will treat the landing page URL and the tracking parameters that make up the destination URL separately. Changes doe in tracking won’t necessarily send the ads back into editorial review, while sustaining the ad history and stats.

Google introduced “Local Guides” a month ago via a Google+ post. Now this feature has been introduced to the Google Maps as well and this feature is similar to “Yelp Elite.”

Over a few days, Bing Ads will be rolling out modifications to its quality score reporting, which will affect how quality score gets reported; ad and keyword performance fundamentals won’t be impacted.

Here is what will be seen in accounts after updates-

sm Weekly Infographic: How Much Does Google Know About You?

“How much really can Google know about me. It is just a search engine and I am definitely not a actor that it knows me!” But Google has come way more ahead than just being a search engine. It is now one of the biggest data collectors in the world. What we eat, where we go, what we like- it knows everything. But the question is how?

Best Practices for Mobile Sites

Feb 6, 2015 | 1,309 views | by Ritu Sharma

 

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Google began letting webmasters who have deployed app deep linking know about app deep linking issues and informing them how to fix it.

Now Google is sending webmaster stats on their impressions and clicks via email as well. The emails currently have the subject line “your app in Google's search results: here are this week's stats on clicks and impressions." The email further provides a grid by day for the past week of impression and click data. Here is an image from Andrea Pernici who posted the following on Google+.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

The 5 Key Pillars You Need for Epic Content Marketing Success

Twitter announced their new tool Quick Promote which is a faster and easier way to promote tweets on their platform. Aimed at small and medium sized businesses (SMB’s), the new feature will allow brands to promote their tweets directly from the Twitter analytics dashboard.

Previously, advertisers could promote tweets only on Twitter’s bespoke ad platform.

Twitter and Google have again signed an agreement. This is to provide Google with access to Twitter full stream of tweets. Commonly known the Twitter “firehose”, the news was formally announced on Twitter earnings call by Twitter CEO Dick Costolo.

Costolo did not announce it during formal presentations but rather as part of an answer to a question which was not even specific about Google. He confirmed there was a deal, and after that said that he does not have any more details to be shared at that time.