Matt Cutt, one of Google's most noted engineer and Head of Search Spam informed everyone about the upcoming updates in Google's Penguin algorithms, Google's Panda algorithms as well as the new link network targets. The update announcements were made during the SMX West panel 2013.
Automotive brands are using Google+ in a big way to increase sales and brand promotion. Automotive has been the first industry to explore the saleability of their product through Google+. In a recent blogpost on Google AdWords blog* Gretchen Howard, the Director of Global Social Solutions at Google, informs “Our research has shown that the path to buying a car is becoming more and more social, with consumers relying on information and advice from their social connections and brands to inform their purchase. Millions of consumers are already engaging with the top global auto companies on Google+, and brands are using this opportunity to connect and engage with customers in unique ways, from connecting with auto enthusiasts through G+ Communities to launching new car models via Hangouts.”
More and more people have started using tablets and smart phones as the main device for internet surfing. Its interesting to know that the number of people using tablets to surf the net is greater than that of those who are using smartphone. Pretty amazing for a device which was launched just an year ago. According a study published by Adobe people prefer tablets for browsing internet as tablets have larger screens. Adobe analyzed 100 billion visitors coming to more than thousand web-pages and concluded that global traffic share for tablets is 8%, whereas its 7% for smart-phones. The most striking part of this study is that 84% of the people still use laptops and desktops to surf the net.
If we look at the trends surrounding search, content marketing seems to be topping the list of current trends. There are many reasons behind the increasing interest in content marketing, the biggest being application of content marketing for successful SEO.
Facebook has recently acquired Storylane a comparatively young social website build around sharing stories. The price of acquisition is not yet know.
Storylane informed about the acquisition on Friday in a blogpost stating that their teams will be joining Facebook. Storylane's Jonathan Gheller stated that, “ After a lot of discussions with Facebook about how our teams might work together to have even greater impact, we are announcing today that the Storylane team will be joining Facebook.”
Being featured in the Google+'s “What's hot and recommended” is an achievement and helps in gaining the ever needed exposure. Sadly, there is no guidebookon how to increase the popularity of a post on Google+.
Facebook has announced a new design for the News Feed. The aim of this design is to provide the Facebook users with a unified experience across mobiles, tablets, laptops and desktops. Also, the content and visuals on the News Feed have been visually enhanced. Here are some of the kep features of this update:
Content Based Feeds: The new design will feature multiple News Feeds. They have been divided under the following categories:
Twitter is fast turning into a customer service channel for many top brands, a new study has established.
A recent research published by Simply Measured, a social media analysis company, shows that nearly 30% of major companies in the Interbrand 100(a service which ranks companies) now have special Twitter handles which are only concerned with customer service. The study published that thirty brands with a sperate handle for customer service have received approximately 198,000 tweets in the last quarter and posted more that 82,000 support replies.
Google is really keen that developers should use its recently launched Google+ Sign-In application. Google's Kinnari Jhaveri announced on the official blog, “ The interest was so significant, in fact, that we thought a better way to enable as many developers as possible would be a series of Google+ Sign-In bootcamps.”
@pagetraffic
