Here is the entire coverage of the SMX East New York 2014 by our Editor-in-Chief Navneet Kaushal.

Day 1

Day 2

Here's the detailed overview of Day 3 at SMX New York, 2014.

1. Long-Term SEO: How To Win For Years, Not Days: # SMX New York 2014, Day 3!


  • Danny Sullivan

Q&A Coordinator:

  • Dennis Hart


  • Rhea Drysdale
  • Mark Munroe
  • Laura Ann Mitchel
  • Ken Shults

2. Keyword Research for Better Content & Audience Engagement: #SMX New York 2014, Day 3!

Face-to-face between the top search marketers, and Bing and Google reps was sure to churn out a pool of useful information. Moreover, this was the first session ever at SMX that paired SEOs with search engine reps in the same session.


Danny Sullivan (@dannysullivan), Founding Editor, Search Engine Land


Bruce Clay (@bruceclayinc), President, Bruce Clay, Inc.

Google has launched a streamlined version of search results page in India to help smartphone users with slow connections. This step of Google will make the pool of information even more accessible.

The upgraded system will automatically check if the user has a slow wireless connection. If it is, a fast loading version of Search will be delivered. The high quality search results are unchanged. The speed is achieved through the chipping of elements like images and maps that will appear only when it is imperative to show them with the result.

Marketers have a reason to be delighted! Google has decided to add more verticals to their dynamic remarketing ads, a decision which is sure to add zing to their marketing activity. The verticals include real estate, hotels, flights, classifieds, finance, education, jobs and auto.

Remarketing ads are the dynamic ads featuring products a visitor has previously seen on the company's website. The idea is to remind the potential customers about the product. Google can create dynamic remarketing ads for merchants automatically as well.

Google had announced the HTTPS ranking rise in August and now speakers at this session will provide information about how to switch your site to HTTPS and get good rankings from Google. The panel of speakers also discussed tools and tests to verify if the site is secure with HTTPS.


  • Barry Schwartz – News Editor, Search Engine Land, RustyBrick (@rustybrick)

Customer conversion is the ultimate goal of search marketers. They have to set right dynamic landing page testing and tuning, persona development, search funnel and user navigation path sculpting. The conversion rate rockstars on this panel showed how to make the connect with the visitors.

image11 Conversion Rate Rockstars: #SMX New York 2014, Day 3!


Ginny Marvin – Contributing Editor, Search Engine Land (@ginnymarvin)

Q&A Coordinator:

SEO thought leaders and seasoned experts in this session shared amazing and top insights regarding keyword research including tried and tested methods. The speakers also shared some of their favorite tactics and tried plus tested methods. The session explored how keyword research can make all the difference to audience engagement and better content.


Christine Churchill – President, KeyRelevance (@keyrelevance)

Q&A Coordinator:

Google may launch a refresh of Penguin algorithm as early as sometime next week, said the search engine giant’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, at Search Marketing Expo East.

This is a major re-write of the algorithm Google has been working on for almost a full year  to release. Google is confident that the refreshed Penguin will be a delight for webmasters as well as users.

This session examined how search engines take tons of signals such as structured data, links, social sharing and top quality content to decide where the user should go. Speakers examined how to use long term strategies than just short ways or dead ends for dealing with the challenge of handling search engines.


Danny Sullivan – Founding Editor, Search Engine Land (@dannysullivan)