Searchmetrics has released its SEO ranking factors for Microsoft's search engine, Bing. Like Google ranking factors, Searchmetrics analyzed 10,000 keywords and 300,000 websites appearing in the top 30 search results. After looking at how several factors correlated with ranking, Searchmetrics filtered out top 5 key findings: 1. Like Google, top brands rank on Bing also 2. Backlink numbers are linked closely to higher rankings on Bing 3. Social signals are related to higher rankings 4. Quality of content is important for search rankings 5. On page technical factors should be present. Here's a graph showing Bing ranking factors on the basis of their importance: Another interesting part of the ranking factors was when the first page of the search results on Bing and Google were compared. It was seen that 24.7% of the listed URLs were same and 37.3% domains were same too. This comparison shows that there is a different between Bing and Google ranking factors.
Bing has announced the launch of Klout-verified Snapshot. Microsoft tied-up with Klout last year in order to integrate Klout influencers with Bing social results and the launch of Klout-verified Snapshot has taken the relationship to a new level.
Snapshots feature, introduced last year contains useful information about places, people, or certain topics so that visitors get quick information at a glance in small box.
Google has announced a change in its Terms of Service that will give the search giant the right to use profile names and photos of the users in certain parts of its advertising. Named as Shared Endorsements, the new feature will impact Google+ users and Page owners on November 11.
Google has announced two new features; local availability listings and local storefronts for Google Shopping Product Listing Ads.
When you will search for a product, the local results will show the stores in the local area that have the particular product in-stock. When you will click through, the new feature will show you more about the product that is in stock at the store.
Google+ Hangouts on Air Shopping app might take the online shopping to the next level. Diane von Furstenberg is the first to use the application to showcase its ability to browse trends, buy products, and share the details directly on the Hangout.
Google has been working to add new features and improve the video quality in Hangouts. The new application will be an advantage for any retailer.
Google has started the roll-out of the new logo and Web UI design of the AdWords. The new logo is integrated into the navigation bar and reflects Google's move to the flat design, which was recently adopted in the flagship logo also.
Here's a screenshot of the new AdWords logo, tweeted by Rick Galan.
The old/current version of AdWords logo looked like this:
Facebook has announced the removal of "Who can look up my timelines by name?" search settings. Users who have access to the setting will receive a reminder saying that the setting is being retired below the Facebook search bar.
Last year in December, Facebook announced that it will replace the search setting with new controls to let users manage their content.
If we look at the SEO processes and strategies followed 2 years ago, a drastic change would be apparently visible. While SEO still involves technicalities, it now needs a more creative & marketing oriented approach. On-site optimization is no longer just about targeting specific words but focusing on a winder set of keywords.
In his latest video, Matt Cutts has told that Google is absolutely fine with Geolocation as long as you are treating Googlebot the same way you will be treating other users.
The question asked to Cutts was:
“Using Geo-detection technique is against Google, I am offering the useful information (price, USP’s) to the users based on the Geo-location, will Google consider this as a Spam i.e. showing X content to SE and Y content to user”.
Pinterest is all-set to launch Promoted Pins today. According to an announcement made on the Pinterest blog, each promoted pin will be clearly marked.
Here's what the social network has to say about Promoted Pins: