What makes some sites rank higher on search results than others. Google takes into account a list of factors that differentiates the higher ranking sites from those that cannot make it to the top. Just like every year, this year also Searchmetrics has released its SEO ranking factors study. The 2014 study, which is said to be the largest study by Searchmetrics so far, is now ready to download.

If your site is suffering from a Penguin penalty, Google says you can only recover when it runs the algorithm again. In response to a question posted in the Webmaster Central Help Forum asking “Can a site really recover without Google doing another Penguin update? Is there a definitive answer?” Google’s John Mueller replied, “Yes, assuming the issues are resolved in the meantime, with an update of our algorithm or its data, it will no longer be affecting your site.”

Google has a great news for webmasters. The Webmaster Academy which was introduced in March 2012, goes live in 22 different languages. This was announced on the official Webmaster Central Blog yesterday.

New or beginner webmasters who speak different languages can now easily learn the fundamentals on how to make a great site, how to rank really well in search results and also learn how to provide an enjoyable user experience. The best part is that the Webmasters can learn all this and more in their own language.

Bing has added a new functionality in the Ad Preview and Diagnostics Tool in Bing Ads. Now advertisers can log into their Bing Ads and preview their ads to know how they look on mobile devices as well find out why their product ads are not running.

Preview Mobile Ads

Google has introduced a new and improved sitelinks search box within the search results, making it easier for users to reach content on your site directly through your site-search pages.

Sitelink search box Google Introduces an Improved Sitelinks Search Box within the Search Results!

When users are searching for a company, they might be looking for something specific on that website. Till now, Google would display a large set of sitelinks and a search box below that search result, allowing users to do site: searches in the site directly from the search results page. For eg: site: example.com hitchhiker guides.

Google has uploaded a new video on the Google Ads YouTube channel regarding invalid clicks. The video addresses the question “How can you block competitors from clicking on your ad?”

Google has a sophisticated system to identify invalid clicks to your ads and remove them from your account data. Once these clicks are identified they are automatically filtered from the reports so that you are not charged from them. In case the clicks escape detection, you will receive credit adjustment for them.

Offering the fourth tip on reconsideration requests, as a part of the #GoogleRecon Week, Google recommends to use Fetch as Google to identify hacked content.

Use Fetch as Google #GoogleRecon Tip 4: Use Fetch as Google to Identify Hacked Content!

According to Google, “Sometimes a page may look clean to you but hackers often inject content that only search engines can easily see. 'Fetch as Googlebot' shows how your page looks to Googlebot (our website crawler) so use it to identify and clean up hacked content.”

This week’s best articles that we found while surfing the internet. We have categorized them under content marketing, social media, search engine optimization, email marketing and link building. Go through them and have a good time reading.

Content Marketing

  • The Often Forgotten Viral Content Marketing Tactic
    Want to create content that goes viral? Move beyond exciting selfies and interesting YouTube videos. It is time for slow viral content. Know what is long form content and why this type of content is necessary in your content strategy.

Content Art and Science Edits Weekly Infographic: The Art and Science of Content Marketing!

The secret to great content lies at the intersection of science and art. The combined efforts of the artistic and the analytical sides will help you explore new ways of creating inspiring content.

This infographic by Kapost shows why it is essential to incorporate both science and art into a single content operation and how you can do this to create content that converts.

Here comes the third tip on the third day of Google’s #GoogleRecon week. It is about removing inorganic backlinks.

Remove Inorganic Backlinks #GoogleRecon Week Tip 3: Remove Inorganic Backlinks!

Google says, “For a reconsideration request to be successful, a significant percentage of inorganic links should be removed from the website. If you can get a backlink removed, remove the link instead of adding it to the disavow file. Simply disavowing links will not be enough to make a reconsideration request successful.”