After the Parking Location Cards and the Searchable Mall Directories, Google has once again updated the Google Search for Android, this time with a new shopping feature. The shopping card allows users to know about nearby stores selling products they have been recently searching for online.

Google Now Shopping Cards Google Now Alerts Android Users on Nearby Stores Selling Products They Have Been Searching Online!

No real person may know us as well as Facebook, thanks to the data we have provided it on our own. This has been revealed by Digital Shadow, a promotion for the Ubisoft game called ‘Watch Dogs’ scheduled to come out later this month.

digital shadow Digital Shadow Know You More Than Anyone Else!

It pores over the profiles of consenting Facebook users to churn out a dossier of private information that is surprisingly close to accurate. It would include guesses about the location, income and even the passwords.

FaceBook has announced the introduction of several new metrics to allow advertisers and page managers to gauge the efficacy of video campaigns. The metrics would allow them to make better use of video to take the brand message across.

video metrics1 Newly Launched Facebook Video Metrics to Help Advertisers Gain Insights into Campaigns!

Thanks to the new metrics, to be rolled out over the coming weeks, marketers will be able to find information such as average duration of the video viewed and the volume of time 95 per cent of video is watched.

In the latest Webmaster video, Matt Cutts answers the question about the future of backlinks.

“Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content … Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?”

YouTube now enables users to create a 3 seconds intro video to the start of every video on their channel. YouTube said in a blog post that the new intro videos will help channel owners build a consistent brand that their fans recognize. To automatically add the video users can:

  1. Upload the three seconds intro video you’d like to use to your channel as an unlisted video.

thesurprisingwordsthatgetcontentsharedonsocial Infographic: The Surprising Words That Get Content Shared on Social Media!

Wondering how to get more social media traffic? Well the secret lies in words. The words that you use within your social media updates have the power to influence the amount of traffic you get. While words like “discount,” “deals”, “warns,” “inspires,” and “amuses” can help you get more shares, likes and comments on Facebook, using words like “contest,” “promotion,” or “coupon” can do the opposite.

The click through rates (CTRs) on ads for mobile apps has reached greater heights this year, with CTRs on iOS devices increasing five times and CTRs on android devices increasing to nearly three times in March 2014 as compared to last year. The data was interpreted by mobile app marketing company Fiksu.

Top 5 Digital Marketing Trends of 2014 Top 5 Digital Marketing Trends of 2014!

Digital marketing can be cost-effective, but to make it really efficient, consider these trends that are likely to dominate.

Marketing in this era is a brutal dog-eat-dog world, but there just isn’t any dearth of opportunities. There are many vistas and glittering stars for consumers to turn their eyes to. So how do you get them hooked to yours or even glance at what you’re presenting? Tons of smart thinking and keeping abreast of current and future technologies and platforms is the key to successfully market your or your client’s products and expertise.

Social, email marketing, paid ads, SEO- with so many marketing channel choices, where should marketers focus their attention and spend?

Best Marketing Channel Info Weekly Infographic  Which Marketing Channel Gets You the Most Bang for Your Click?

This week's infographic by conductor.com identifies which marketing channel gets the maximum visitors, leads, customers, engagement, ROI and gives you the most bang for your click. Visitors from organic search are two times more likely to be engaged and visit 5+ pages when compared to the other channels.

Google has made it easier for you to find your car in a crowded parking lot. Google said in its Help section that you can use Google Now to find the approximate location of your car. If your main mode of transportation in Google Now is driving you can see the saved parking location cards on your application to quickly find where you parked your car.