Infographic Tips to avoid Google Penalty2 Weekly Infographic: Tips to avoid your website from Google Penalty!

Providing useful and relevant information to the users is critical for any website. Neglecting the user experience may force Google to penalize your site. Make sure your webpage gets categorized as per the specific conditions of Google algorithms.

Yahoo has launched its Product Ads for search and display. These ads will appear on desktops, mobiles and tablets.

Image Yahoo Introduces Product Ads For Display And Search!

Courtney McKlveen, Vice President, Industry Lead Retail & Travel at Yahoo said, “Yahoo Product Ads help retailers deliver more relevant ads to shoppers in order to influence and re-engage them at every stage of the purchase funnel. Early advertisers using product ads have seen up to 20 percent higher conversion rates and more than 30 percent lower cost per acquisition, enabling them to scale campaign impact without scaling budgets.”

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John Mueller announced that the Search Console will now give the estimation of the severity of blocked resources with the Fetch & Render Tool.

The Blocked Resources report shows a bigger picture of the blocked embedded content. An individual page can be checked using the Fetch & Render tool which shows how Googlebot vies the page, and compare it to how a user sees it.

Bing has launched their mobile friendliness test tool.

Bing had earlier talked about it in May 2015 when they announced about their Mobile Friendly Algorithm.

Bing uses following criteria to determine the mobile friendly nature of a web page:

  • Viewport and Zoom control configuration
  • Width of page content
  • Readability of text on the page
  • Spacing of links and other elements on the page

Google AdWords has added a new bid adjustment tool for mobile bids and new first position bid estimate.

The new tool maps the potential impression, click, and spend impact of changing your mobile bid adjustment.

Image 1 Google AdWords Introduces Mobile Simulator Tools For Bid Adjustment!

First position bid estimate shows suggestions to show your ads in first position. The bid estimates are important for advertisers who want maximum impressions for their brand keywords and other important keywords.

Pinterest has announced its new visual search tool to search for something you can’t describe in words.

Image 11 Pinterest Brings New Visual Search Tool!

When you see a pin that shows something you want to know more about, simply tap the search tool in the corner. Select the item in the Pin that you like and you will see more similar Pins.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles5 Top 10 Digital Marketing Articles of this Week: 6th November, 2015!

infographie SEO PINTEREST Weekly Infographic: 10 tips to boost your SEO with Pinterest!

Pinterest is the leading social platform that brings new digital marketing opportunities for online businesses. With 100 million monthly active users in 2015, it is the perfect global platform for discoveries and picture marketing that can help boost your SEO.

Here is an insightful infographic by Oncrawl on how online businesses can boost their SEO using Pinterest. 

Facebook has launched two brand new tools for local business advertisers. These are an easier way to create local ads for all business locations.

Facebook said: “Ads work best when they’re relevant to the people that see them, and now local awareness ads have new features that make it easier for businesses with multiple stores to create highly relevant ads for each of their retail locations.