The recent data by StatCounter revealed that Yahoo has gained close to 2 point search market share in the US during the previous month. The Yahoo-Firefox default search deal is seen as the reason why Yahoo has notched up a share of 10.4 percent as against 8.6 percent a year back. Google has gained a December share close to 75.2% and Bing around 12.5%. Most recent statistics from comScore, dating back to the time before the Firefox deal shows that Google had 67% share while Bing had a 19.6 percent share and Yahoo around 10.2 share in the US.

In the competitive world of video advertising, Google and Samsung are the best brands. Both have made it to the annual Ace Metrix Brands of the Year list, which is based on the measurements of the video analytics firm Ace Score.

In its recent statistics release, Facebook revealed that it has experienced an explosive growth in the video uploads and views. Since June 2014, the social network has averaged more than 1 billion video views daily.

Facebook Facebook Gets More Than 1 Billion Video Views Daily!

Other stats revealed are:

  • Over the past year, the number of video posts per user have grown to 75 percent globally and 94 percent in the U.S.

Google had previously indicated that view ability would be the standard for its display ad network. Steps are on for video advertising through DoubleClick and YouTube, as revealed by Marketing Land.

Google AdWords team has come up with a 10 minute overview of how to use the 2014 AdWords data for planning and putting together 2015 ad campaigns.

The video has been loaded on YouTube and it provides a brief set of tips to help users get started.

Check out the video:

Here are the tips discussed in the video:

In April, 2013, Google said goodbye to free phone call feature in AdWords ad copy and today it's Bing's turn to do so. The search engine has announced a similar change, which will stop Bing Ads advertisers from putting a phone number in the headline, URL, body copy, or extensions such as Sitelinks.

The Google Webmaster team will be offering tips, advice, and optimization techniques on mobile design options. The announcement was made on Google+:

“There are three common configurations of #mobilefriendly sites: Responsive web design, dynamic serving, and separate mobile URLs. Whichever configuration you choose is up to you – Google supports all three. We’ll go into more detail on each of these three methods this week. Here’s a chart of the key differences”.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

17 Ideas On How To Do Clever Content Marketing

Before we bid adieu to 2014, let's take a quick recap of what went viral and got attention from the readers on PageTraffic Buzz. So, here is the list of Top 5 Articles of 2014 for you.

top 5 articles 2014 1 PageTraffic Buzz’s Year in Review: Check out the Top 5 Articles of 2014!

12 Of The Best SEO Keyword Tools!

Following a successful beta launch of Promoted Pins, introduced around 8 months ago, Pinterest has made an announcement to provide US users the capability of being able to use this advertising unit.

Commencing January 1st 2015, “reservation based” Promoted Pins will be accessible for all US users at a CPM. Below are some of the advantages of Promoted Pins, on the basis of data gathered from the beta launch: