Marketers engaged in SEM need to understand what their competitors are up to. The session dealt with time-tested techniques of competitive intelligence.

Moderator: Brad Geddes, Founder, Certified Knowledge (@bgTheory)

Q&A Coordinator: Julie Friedman Bacchini, President, Neptune Moon (@NeptuneMoon)

Speakers:

Christi Olson, Sr Manager of Online Partner Marketing, Expedia (@christijolson)

Matt Van Wagner, President, Find Me Faster (@mvanwagner)

How is your competitor managing to get top rankings for some of your primary keywords in search results? The session by savvy SEOs uncovers the technique of how to analyze & understand competition strategies and using the knowledge to improve your efforts to attain better visibility & reach.

Moderator:

Marshall Simmonds, Founder and CEO, Define Media Group, Inc. (@mdsimmonds)

Q&A Coordinator:

Data visualizations must fit your brand, making it a brand identity too. Marketers may not even realize the mistakes they make when using Excel to create a chart and post it. Data must be visually appealing and meaningful for clients.

Moderator:

Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Speaker:

Annie Cushing, SEO and Analytics Consultant, Annielytics.com (@AnnieCushing)

Google has placed a huge bet on the strength of social signals in determining search relevance. Social and search have become two sides of the same coin. This session discussed the connection between social media and search.

Moderator:

Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Speaker:

Tami Cannizzaro, Global Director of Marketing, Social Business, IBM (@tamicann)

Google and SEOs share a symbiotic relationship but the search engine is always out to challenge the latter as well. This presentation talks about the risks and obstacles in the path of SEO and opportunities for it and audience development in the time ahead.

Moderator

Chris Sherman- VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Speaker:

Google bids farewell to Orkut, the once popular social networking platform that connected millions of people together by lively discussions and common interests. It was in the end of June, the team announced that service of Orkut may be going away and is now preserving the history of connections & conversations.

Facebook took a major step towards showing relevant ads to users, irrespective of the device they use. The social network officially introduced Atlas at the Advertising Week 2014 in New York. The revamped Atlas will allow advertisers to be a part of the online and offline process & show ads even when the users are not on the social network itself. The news of the launch was reported earlier this month by Ad Age and The Wall Street Journal.

Last week, Google introduced improvements to bulk upload features within the AdWords interface for helping advertisers upload multiple changes with simple spreadsheet editing.

With the help of the new updates, advertisers can

  • Download spreadsheets as well as make changes offline
  • Upload the updated spreadsheet back into their account exactly where they want to make the changes

Yahoo has officially announced that it is shutting down Yahoo Directory on December 31, 2014. However, if you have not been using Internet for a couple of decades you probably haven’t heard of the site.

Yahoo Directory is the product which led to Yahoo’s rise in the first place. Before Google, it was one of the most important search engines started in 1994 by David Filo and Jerry Yang. It was a human-edited directory of websites which were organized into various tiers.

Recently, Google rolled out Ad Customizers for helping large scale PPC advertisers scale text ad creative. This new feature shows highly relevant ads to advertiser’s customers, even when sometimes they have over thousands of products, promotions and services changing by the day.

Ad customizers use a number of inputs including information about the advertiser’s business details like price, product and promotional timing on campaigns, keywords or ad groups for generating timely and relevant ads.