Facebook is stepping ahead in the world of local search with the testing of its latest app “Hello.” Hello will enable mobile users to search for people on Facebook, as well as businesses using either their specific company name or category. Once found, users can call with one tap. This is presumably similar to Google's tap-to-call feature. The app also enables to get directions to the location.

Bing would be now providing detailed answers to your queries at the top of their search results, pulled or sourced from third party websites, somewhat how Google does with their knowledge graph answers. This step will likely anger publishers as much as when Google started doing this.

Twitter started displaying more context about trending topics for mobile users of the network earlier this month. This week, the company is moving this initiative to the web, gradually rolling out the feature on their web portal.

Not everyone is seeing the change yet, but those who do are being presented with a description for each of the trending topics in the left-side bar. In some cases, there’s also information about when a topic started trending and number of tweets it has spawned.

Biggest Fails In SEO2 Weekly Infographic: The Biggest SEO Fails!

“One step wrong and you fall. Another step wrong and you are out of the game!”

Not everything is perfect, and sometimes even the simplest of things take a back seat and ruin the game plan. So is the matter in Search Engine Optimization.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles31 Top 10 Digital Marketing Articles of this Week: 24th April, 2015!

Content Marketing

Don't Forget to Recycle…Your Content

Interactive Advertising Bureau (IAB) rolled out its annual revenue report, which shows that desktop search revenues accounted for 38% of 2014’s U.S. digital advertising sales that totaled $49.5 billion.

The research also shows that mobile saw the biggest percentage increase since 2013- a 76% growth to $12.5 billion, up from $7.1 billion- desktop search represented the biggest ad spend at $19 billion that went up from $18.4 billion from the previous year.

Google is now getting into the content recommendation with a new tool for AdSense publishers. The newly launched Matched Content will give publishers access to the familiar style of widget that appears at the bottom articles.

MatchedContent image 1 Google Gets Into Content Recommendation For AdSense Publishers!

CEO Mark Zuckerberg announced that Facebook is now soaring past 4 billion video views a day on the network. That is higher than the numbers released in January and quadruple the daily views reported in September.

Google announced the mobile friendly update in February, that will boost the rankings of mobile-friendly pages — pages that are legible and usable on mobile devices — in mobile search results worldwide. It has finally released and here are the most frequently asked questions:

General FAQs

1. Will desktop and/or tablet ranking also be affected by this change?

Google announced on Google+ that they have now renamed “Search Funnels” to “Attribution”. Attribution is more of an industry standard name. It lets you get a handle on the customer conversion paths, to see what they searched on originally and then ultimately before converting on your web site.

Google said: