Moz has released the Industry Survey 2014 Results, listing the top strategies, salaries, and tools. Over 3700 people participated in this year's industry survey and the data was analyzed by Resident Marketing Scientist of Moz: Dr. Pete Meyers.

Moz has been tracking the demographic makeup of professions in the online marketing industry for several years. The survey this year too revealed an increase in the number of women working in this field. This year, the number of female rose from 20.7% in 2010 to 28.3%.

Facebook has launched an ad customization tool that will help mobile application owners in keeping their users engaged. A marketer can design a campaign targeted towards specific sub-set of users through a few clicks, which will nudge them to complete or at least continue with the desired action.

Although, there are a hundred ways to mix & match available data but marketers mostly look for four types of actions:

The new website creators are always talking about beating the old, already established websites. But, Matt Cutts in the latest video is giving advice on how to protect a 14 years old site.

Here's the question asked: “I have been in business for over 14 years with my domain, and see much newer domains passing me. Any algorithms to protect older domains/sites in business from newer sites with more spam”?

Have you ever thought how much time you have spent on the popular networking site Facebook over the years? Here's the calculator from Time that will help you.

Facebook 1 Calculate the Time you have spent on Facebook with the Calculator from Time!

The application will search for timestamps on the post of the user to find the earlier one and will work from there. The extremely active users might see estimates later than actual date on which they have joined Facebook.

The quality guidelines of Google are against running a site, which has thin or scraped content as it does not add substantial value to the user.

Google is observing this behavior on many video sites, mostly adult and has come up with a strict note for these site owners in the recent Google Webmaster Central Blog. Such websites display content provided on an affiliate program and the same content is available across several hundreds or thousands of other websites also.

Social Media is booming & a solid social media marketing strategy is becoming a must for every business: be it big or small. So, what have you planned for your company in terms of social media?

36 Rules Guide for You Making a Social Media Strategy: The 36 Rules Guide for You!

If no rules have been laid out yet or even if you have decided upon some strategies to be implemented, the 36 Rules of Social Media will further help you in taking a smart move. The credit for the infographic goes to Adams Consulting.

SEMPO Bangalore Meetup 2014!

Jan 25, 2014 | 895 views | by Navneet Kaushal
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Google has always used different feature & smartphone specific crawlers referred to as Googlebot-Mobile to index & crawl content. Since, smartphones and feature phones have different device capabilities, webmasters unknowingly block the smartphone indexing or crawling, when they just wanted to blog a feature phone indexing or crawling. As a result, Google started finding it difficult to index smartphone content of some sites or to even recognize that these websites were smartphone optimized.

If you think there's an unnecessary hype created about online videos & it's just a passing fade, you need to think again. 52% of the consumers say that they get more confident about buying a product online after watching its video.

video delivers top Infographic of the week: Why Investing in a Video Delivers Long term Benefits?

When video has a life span of 4 years, it is definitely worth investing in for a long term branding of your business. There are many more facts behind videos driving more sales. The infographic by MultiVisionDigital shares some interesting data about Videos.

Matt Cutts has put an end to the speculations of Google using Facebook and Twitter signals to rank pages.

Answering to the question "are Facebook and Twitter signals part of the ranking algorithm?" in the video, Cutts said that Google doesn't not give special treatment to Twitter or Facebook pages. These are in fact at present treated like any other page.