Every online business needs to realize the significance of both SEO and PPC strategies for a bright future. There are a few vital reasons to combine these strategies to be successful. From increasing brand awareness, exposure and improving the loading speed to optimizing the landing pages and driving users to specific pages, both the strategies are crucial. So, companies that are torn between an SEO or PPC strategy for their business need to act and plan now.
Here is an infographic by Search Engine People with a detailed information on ways and reasons to combine SEO and PPC strategies.
A huge asset and investment for any business is building and having a fully functioning, competent and well-motivated digital marketing team. You need one for online sales growth. The digital world can be both complicated and daunting. Buzz words, skill sets and technologies seem to change on a daily basis. In order to connect with millennials, and stay relevant, it is critical to embrace experiential marketing, social and visual storytelling. The only issue is many startups, with deep pockets, have no trouble hiring the best and brightest. So, how can you create a world class digital marketing team for your company? Keep reading to learn more.
Google announced on Google+ that they have just introduced a change in Google Search Console’s Search Analytics features with the help of which users can drill down to look at how your AMP pages are doing in Search.
Google announced on Google+ that users can now set timezones for AdWords conversion imports.
Google said, “Daylight saving time or collaborating across multiple regions can cause unexpected upload errors. Having the right time zones set for your conversions in AdWords can improve reporting accuracy. That's why you can now specify time zones for your conversion imports with timezone IDs.”
Bing has announced version 11.0 of Bing Ads Editor.
Bing said, “When building BAE 11.0, we focused on answering two questions. First, how can we enable you to do more in less time? Second, how can we improve the user interface to make it easier for you to use Bing Ads Editor? Support for managing multiple accounts addresses the first question, and a host of usability updates packaged into a visual redesign addresses the second. Let’s take a closer look at these.”
Google announced about launching their new mobile friendly testing tool at https://search.google.com/search-console/mobile-friendly
The new tool is linked from mobile usability report in Search Console.
Google said, “The updated tool provides us with room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test. Additionally, of course this tool also works well on your smartphone, if you need to double-check something there!”
Google has announced Rich Cards based on the success of rich snippets. Rich cards also use schema.org structured markup to display content in an engaging and visual format to provide better mobile user experience.
According to a Bloomberg report Twitter will soon stop counting photos and links in its 140 characters limit. This update will be rolled out in the next couple of weeks.
The news was confirmed by a person who wished not to be named but the company declined to comment.
Google has revamped its structured data testing tool. The new overlay box asks for the website URL or a snippet of the sample code.
After plugging in, Google will show of you validate or not. Those who don’t, will need to click to see schema of each type and errors for each.
John Mueller confirmed the new design on Google+.
Google announced about adding impression charts to the ad review center in Google AdSense. Impression charts will provide insights into the frequency at which individual ad creatives are shown on your sites.
Google stated, “Based on feedback from our publishers, we’ve replaced the previous interface with an impression chart that shows the absolute number of impressions and its distribution over time. When you’re considering blocking an ad, the impression chart can help you make a more informed decision by highlighting the potential revenue impact it may have.”