Bing has added a new functionality in the Ad Preview and Diagnostics Tool in Bing Ads. Now advertisers can log into their Bing Ads and preview their ads to know how they look on mobile devices as well find out why their product ads are not running.

Preview Mobile Ads

Google has introduced a new and improved sitelinks search box within the search results, making it easier for users to reach content on your site directly through your site-search pages.

Sitelink search box Google Introduces an Improved Sitelinks Search Box within the Search Results!

When users are searching for a company, they might be looking for something specific on that website. Till now, Google would display a large set of sitelinks and a search box below that search result, allowing users to do site: searches in the site directly from the search results page. For eg: site: hitchhiker guides.

Google has uploaded a new video on the Google Ads YouTube channel regarding invalid clicks. The video addresses the question “How can you block competitors from clicking on your ad?”

Google has a sophisticated system to identify invalid clicks to your ads and remove them from your account data. Once these clicks are identified they are automatically filtered from the reports so that you are not charged from them. In case the clicks escape detection, you will receive credit adjustment for them.

Offering the fourth tip on reconsideration requests, as a part of the #GoogleRecon Week, Google recommends to use Fetch as Google to identify hacked content.

Use Fetch as Google #GoogleRecon Tip 4: Use Fetch as Google to Identify Hacked Content!

According to Google, “Sometimes a page may look clean to you but hackers often inject content that only search engines can easily see. 'Fetch as Googlebot' shows how your page looks to Googlebot (our website crawler) so use it to identify and clean up hacked content.”

This week’s best articles that we found while surfing the internet. We have categorized them under content marketing, social media, search engine optimization, email marketing and link building. Go through them and have a good time reading.

Content Marketing

  • The Often Forgotten Viral Content Marketing Tactic
    Want to create content that goes viral? Move beyond exciting selfies and interesting YouTube videos. It is time for slow viral content. Know what is long form content and why this type of content is necessary in your content strategy.

Content Art and Science Edits Weekly Infographic: The Art and Science of Content Marketing!

The secret to great content lies at the intersection of science and art. The combined efforts of the artistic and the analytical sides will help you explore new ways of creating inspiring content.

This infographic by Kapost shows why it is essential to incorporate both science and art into a single content operation and how you can do this to create content that converts.

Here comes the third tip on the third day of Google’s #GoogleRecon week. It is about removing inorganic backlinks.

Remove Inorganic Backlinks #GoogleRecon Week Tip 3: Remove Inorganic Backlinks!

Google says, “For a reconsideration request to be successful, a significant percentage of inorganic links should be removed from the website. If you can get a backlink removed, remove the link instead of adding it to the disavow file. Simply disavowing links will not be enough to make a reconsideration request successful.”

Google in the Webmaster Central blog revealed that webmasters can now optimize their sites for bandwidth on Apache and Nginx. The recently updated free module form Google, PageSpeed, can help webmasters who want to cut down bandwidth costs and speed up web pages delivery. PageSpeed works with both Apache and Nginx software and using its new feature “Optimizing For Bandwidth” can trim bandwidth by about 37%.

If you are trying to use the YouTube keyword tool, you will be disappointed. On searching for the tool, you will be sent to a YouTube 404 page not found page. Google has removed the free keyword tool and now suggests using the Display Planner’s AdWords for video keyword suggestions. To access the Display Planner, users must have an AdWords account.

YouTube Keyword Tool YouTube Keyword Tool is Dead: Replaced by AdWords Display Planner Tool!

PageTraffic Buzz has partnered with Pubcon Las Vegas 2014 and our Editor Navneet Kaushal will be actively covering the sessions of the event. Pubcon Las Vegas, the most awaited social media and optimization conference and expo of the year is scheduled to be held in the Las Vegas Convention Center, South Halls on October 6 – 9, 2014. Pubcon has been named a Forbes must-attend conference and an Inc. top conference for growing your business.