Google is expanding its app indexing program to all Android apps. The search engine giant said in a blog post, it will announce a new set of features to app indexing at the Google I/O this week. This will make it easier to set up deep links in your app, connect your site to your app, and keep track of performance and potential errors.

Google released an updated video on AdWords auction and Ad Rank, once again starring Hal Varian, the Chief Economist at Google. Earlier this week, Google also issued a whitepaper on Quality Score and AdWords auction. Ad Rank is the scoring system used in each auction that decides in what order each ad will appear.

Google announced on Google+, all the AdWords conversion settings are now available for the goals and transactions that you import from Google Analytics into AdWords. You can apply Flexible conversion counting, Customized conversion window and Editable conversion values to the goals and transactions imported from Google Analytics.

Google has introduced an advanced certification in Video Advertising to the members of Google Partners. Google says the new certificate is designed to recognize users with expertise in video advertising on YouTube and the Google Display Network. Currently, this is the only advanced certification available to Partners.

Advanced Certification Get recognized as an Expert of Video Advertising with Google’s Advanced Certification!

Google My Business dashboard will no longer display keyword data and top search queries that lead users to a business listing in Google Maps. Google's Jade Wang mentioned in a Google Business Help Thread, this is being done for privacy reasons. Google My Business was launched early this month and just a few days back Google also announced the launch of Google My Business mobile app for iOS and Android devices.

Google has announced two new improvements to the Google+ photos app- Auto Awesome Effects and non-destructive editing. Now users will be able to go back and tweak a previous edit, and G+ will apply filters to photos as a part of the Auto Awesome process.

Non Destructive Editing Google Updates Google+ Photo Editor: Edit Previous Edits and Add Auto Awesome Effects to Your Photos!

In order to simplify how authorship is shown in mobile and desktop search results, Google is removing profile photo and circle count from search results to which authorship is assigned. Now only author information can be seen in the search results along with a clickable author name.

Authorship for Web Search 1 Google Removes Authorship Images and Google+ Circle Count from SERPs!

Google Webmaster Trends Analyst, John Mueller, confirmed on Google+, they are making this major change around authorship to improve the search results page with a more consistent design across devices.

Google announced the release of a whitepaper called “Settling the (Quality) Score” to help advertisers use Quality Score for guiding optimizations. Google says, the resource will be helpful to better understand the usefulness of Quality Score and how it reflects your ad quality. There have been several debates in the past regarding the role of Quality Score in indicating the success of Google AdWords campaign and the amount of focus given to it.

Facebook has improved the way it ranks videos uploaded directly to Facebook by individuals and Pages. The social media giant said, twice as many users are watching videos in their news feed as compared to the number just six months ago. So, it is amending video rankings to make sure relevant videos appear more prominently in News Feed.

Wish to order from a local restaurant and the phone’s battery has drained out? Now Google has a solution to it. The search engine giant has launched a new feature in its knowledge graph, allowing users to make free calls to any business from their desktop browser via Google Hangouts.