Google’s John Mueller and Gary Illyes have confirmed that intrusive mobile interstitials penalty started rolling out on 10th January 2017. Almost six months ago Google had said it was coming and no it is finally there.
This penalty impacts intrusive interstitials that occur when someone Google’s mobile search to the web page. It has no direct impact on desktop search. Below are the few examples of intrusive mobile interstitials:
Content is an essential component of any marketing plan. Conversely, only a good content strategy will ensure that your marketing plan is successful; a lot of bad content doesn't equal good marketing. Or, it could be that your good content isn't being posted in the right formats or on the right channels. Identifying the reasons why some content performs highly and others do not is helpful in your constant quest to improve audience engagement metrics.
Techcrunch has reported that the board members of Yahoo have decided to rename the company Altaba Inc. CEO Marissa Mayer has resigned.
Techcrunch says that filing with the Security and Exchange Commission confirms the name change and it also indicates that company’s sale to Verizon is moving forward. Verizon will acquire majority of Yahoo’s assets after the sale, and Altaba Inc. will retain a stake of 15% in Alibaba and 35.5% stake in Yahoo Japan.
Google has informed advertisers that call extensions will be automatically added to mobile adds starting from 6th February, 2017. A mail in the regard has been sent to advertisers by Google. Though many advertisers haven’t received the mail.
Google will pick the phone number from the landing pages of the advertisers and use it as the call extension in the mobile ads. Google is making this change on its own on the ground that mobile search may drive more calls to businesses than using only the landing pages.
RankRanger have tweeted that Google is showing rich cards on 10% of all page one SERPs.
RankRanger is a software based tool for tracking Google.
Bing has shared insights for the upcoming Valentine’s Day based on last year’s shopping trends and ads performance to help US marketers plan their campaigns for this year. Data says more than half of the American adults celebrate Valentine’s Day and they are spending more money online every year.
Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
There is no escape from online presence for businesses of any size. Research shows more than 50% of the consumers turn to internet before making purchases. Startup owners who want to stand out need to focus on how to work on how to be found online. The infographic by DashBurst about developing an online marketing strategy that works can’t be missed.
Wix which is a website publishing platform has had bad reputation for SEO and search and it was believed that it didn’t do well for SEO and search rankings.
Someone recently asked a question about Wix on Google Webmaster Help and Google’s John Mueller said that WIX websites work just fine.
Google Webmasters said on Google+ that SEO spam is one of the primary reasons that websites are targeted by hackers. Some SEO spams redirect the users to malicious sites and this in turn causes the loss of customers.