Time for LinkedIn users to rejoice as the social media site is now offering publishers a full suite of analytics. A robust support system for content will make working in LinkedIn simpler and productive.

The new analytics enables content marketers to dig into demographic data on their readers. They can drill down the data for industries, job titles, locations and traffic sources. Until now, LinkedIn content analytics was limited to a content marketing score for B2B marketers and bit of information on trending content.

Google Buy Buttons could start appearing on select Google mobile search ads in a matter of weeks, embarking the beginning of the speculated morphing of Google Shopping into a marketplace that could prove to be a competitor with Amazon and Ebay.

google mobile friendly site Infographic: 10 Steps To Google Mobile Friendly Site!

Do you know 80% people use mobile for searching and 50% of local searches are carried out on smartphones?

Citysearch and Yext are now partners. This partnership is formed in order to power the listings displayed over at the Citysearch local search directory. So, now when users will try to claim a listing on Citysearch, it will take them to Yext with a pop up message that reads, “Welcome to Yext.”

The message further goes on to read:

infographic1 Weekly Infographic: 3 Places Small Businesses Can Connect with Consumers on Mobile!

It’s time to devise a plan to reach consumers on mobile as majority of them are using mobile devices, otherwise you stand to lose potential and current customers to websites providing better mobile experience.

This is an infographic by ReachLocal illustrating three places where you need to be present on mobile.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles2 Top 10 Digital Marketing Articles of this Week: 15th May, 2015!

Content Marketing

8 Copywriting Tips for Improving Conversions

According to NBC, an undisclosed “phantom” algorithm update in Google search is rolling out, which is said to be affecting publishers of “how-to” style content. A collection of over 870,000 miniblogs site namely HubPages, that also contains content about wide varieties of topics, saw it Google search traffic drop 22% from one week to another on May 3rd.

Facebook announced the launch of Instant Articles- a new way to read and consume content that improves the user experience over the experience encountered in Facebook’s mobile app.

instant image 1 Facebook Introduces Instant Articles For Better Reading Experience!

Instant Articles will first be available on Facebook for iPhone with a limited set of stories available from select publishers. The company states Instant Articles will continue to be developed over the coming months, with changes to be made according to user feedback.

Though AdWords Editor 11 was greatly received, but many were reluctant to use it as it did not support many of the AdWords features and encountered bugs. Lately, Google updated it to version 11.1 and added support for several features.

Here are the new features:-

Recently Bing launched a new Ads Tool – Campaign Planner. The tool will enable advertisers to sort marketplace data into verticals, sub-verticals, and product types in order to help advertisers understand competitors and measure performance against industry benchmarks.

The newly launched tool will also allow the users to select a target audience. A vertical from a drop down menu will allow for insights into that audience using metrics, including search volume, average CPCs and device performance. For further insight, verticals can also be divided into sub-verticals and even specific products.