Google has given back the capability to search news archive during this weekend. A Google News representative, Stacie subtly made the announcement regarding this through a Google News Help thread:

“Great news–we've re-enabled archives search! Our team listened to all your feedback you left here in the forum, and was hard at work to bring you an even better archive experience. From all the posts we received, we heard loud and clear how important these archives are to our users. You can now go digging back in time to 2003. Search on icon smile Google News Archives Returns to Google!

Yelp has released a new app for business owners. Names as “Yelp for Business Owners,” this app is available for iOS and Android users in all nations and languages where Yelp is presently operational.

Google Analytics has launched a new and up to date version of one of its tools for marketing, “The Customer Journey to Online Purchase”. This newest version features refreshed information and more up to date industry classifications. It has also branched out paid search to enable users to observe the impact of brand as well as generic search terms on the decision to buy. As can be seen in the 2 images below, users can now observe customer journeys for small as well as middle sized and larger companies across various industries. For instance, in case a user checks out how marketing channels for small sized companies within the shopping sector in the US impact the consumer’s choice to make the purchase, the tool makes the suggestion that organic search is quite often a possible “assist” interaction for these consumers.

Google is making efforts to support more languages across the world and it has announced that AdWords will now support Hindi ads across the Google Display Network. Starting today, advertisers will be able to show up their ads in the most widely spoken local language – Hindi.

Here's more about the news on Google India blog:

Facebook has announced that it will no longer provide results from Bing, when users will conduct search on the social network. The update is a part of a broader change that Facebook wants to bring in its approach to search. The change was reported by Reuters and confirmed by a Facebook spokesperson in an email to Search Engine Land saying:

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

5 Remarkable Tools That Will Make Your Content Happy

Bing has released dual updates, adding the new hotel booking feature in collaboration with TripAdvisor besides updating mobile search results for including deep links, time stamps and other such details.

Now users searching for a hotel using Bing will be able to see the reviews and data about the hotel apart from selecting dates and getting rates all through TripAdvisor in as many as 22 countries and 14 multiple languages.

Facebook will soon introduce the call-to-action buttons for web pages indicating that the feature will be launched in the US within the coming few weeks and globally next year, though several page administrators have already accessed the features before the official announcement by the Facebook.

The 7 calls to action to be available for pages are as follows:

  • Book Now
  • Contact Us

Rewinding YouTube: Hits of 2014!

Dec 12, 2014 | 1,020 views | by Ritu Sharma

As the year ends, it is time to rewind and recall the videos and entertainers which enthralled and captivated audiences in 2014. It was Comedy nights with Kapil which topped the slot but independent video creators also scored big time such as TheViralFever and AIB, which created a huge storm on YouTube. Net users caught on to YouTube viewing spoof parodies of leading politicians and news anchor. AIB’s Genius of the year video featuring Alia Bhatt exposed Bollywood’s sense of humour and this amazingly comic video came in second. The seatbelt crew video carrying social message on road safety became viral and attained the 7th spot in the top ten videos which trended this year.

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