Bing Ads has announced that Upgraded URLs are being introduced for all advertisers.

“It can be a challenge to track campaign performance and understand how customers are reacting to your ads. Not only do you have a lot of performance metrics, but you also have a lot of campaigns, ads to manage to ensure you are effectively spending your budget and increasing your return on ad spend. Upgraded URLs are here to simplify things for you.”

Advertisers spending less in AdWords monthly may get access to only limited data in Keyword Planner. This means being a big spender is the only way to get access to the complete data the tool.

In a recent update, a Google AdWords Community Manager announced that the advertisers with low monthly spend may not be able to see the complete data. The previous technical issues affecting the Keyword Planner tool are now resolved.

In a Google+ post, Google announced that they will show null Quality Scores in AdWords for the keywords that are new and when the Quality Score can not be determined due to lack of enough clicks or impressions.

In a recent update on YouTube Help stated that Hangouts On Air will move from Google+ to YouTube Live on September 12. Users will be not be able to schedule events on Google+ after September 12 and the events scheduled to take place after this date need to be moved to YouTube Live.

Yesterday in a blogpost, Ilya Brown- Head Of Product, Brand & Video Ads announced the debut of Promoted Stickers. This means brands can create and promote custom stickers on Twitter to use for anyone.

Pepsi is the exclusive launch partner of Promoted #Stickers and will share around 50 of these stickers for its fans to use across 10 markets as part of their global PepsiMoji campaign. “The partnership also includes a custom Niche creator campaign showing consumers how to use their#Stickers, as well as a branded Pepsi emoji and a Promoted Trend.”

Google recently launched critic reviews for local businesses. Publishers can promote their content on local knowledge Graph cards by incorporating structured data to their sites. Users can then view the reviews and opinions.

Critic reviews can be seen across mobile, tablet and desktop, thus increasing the visibility of the reviews and the exposure to the audiences. At present, only English reviews are supported in the US and very soon other this support will be extended to other languages and countries.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles Top 10 Digital Marketing Articles of this Week: 12th August, 2016!

32 Point Local SEO Checklist for Your Small Business2 Weekly Infographic: 32 Point Local SEO Checklist for Your Small Business!

It is extremely significant for small businesses to be visible to their local market. This has been notified by the search engines as well and they also give importance to personalized search results. An SEO checklist can help small businesses achieve this and gain the local visibility that is required to be successful. If the right business is visible in the search results, then this not only helps the business but also the people who are looking for perfect results.   

Here is an insightful infographic by 99MediaLab on an important SEO checklist for a small business.

Chrome 53, to be released in September, will be designed to block Flash. “Today, more than 90% of Flash on the web loads behind the scenes to support things like page analytics. This kind of Flash slows you down, and starting this September,Chrome 53 will begin to block it. HTML5 is much lighter and faster, and publishers are switching over to speed up page loading and save you more battery life. You’ll see an improvement in responsiveness and efficiency for many sites.”

Google in a recent post on Google+, announced that they are extending the reach of Remarketing Lists for search ads (RLSA) to Google search partner traffic.

“Search partners extend the reach of search ads to hundreds of non-Google websites, as well as Google Video and other Google websites. This change means your audience-targeted bids, keywords, and ads will reach more of your potential customers without any additional work. To take advantage, just ensure your RLSA campaigns are opted in to “include search partners” in your campaign settings.”