Bid a warm goodbye to Facebook’s like box as the social network said they are phasing out that social plugin in favor of its page plugin, effective from June 23rd.

The changes were announced in the developers documentation for the like box:

“With the release of Graph API v2.3, the like box plugin is deprecated and will stop working June 23. Use the new page plugin instead. The page plugin allows you to embed a simple feed of content from a page into your websites.

Last year Google had ticked off the paid search professionals with the news that a true Exact Match will no longer be available. Next month, Bing will be following the same footsteps when close variants will be added to all the campaigns. On the top of it, big changes are afoot with negative terms; advertisers will need to take heed to the new matching rules. The changes will be live by 21st May.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles5 Top 10 Digital Marketing Articles of this Week: 17th April, 2015!

Content Marketing

How to Write Content That Engages Mobile Readers

Mobile SEO Survey Data 640x18612 Weekly Infographic: The Current State Of Mobile SEO!

Around 65% companies, after getting to know about the “Mobilegeddon” releasing on 21st April, are factoring mobile strategies into their SEO and content marketing. There is major growth the rate of traffic coming from mobile devices. So what is the exact scenario of Mobile SEO right now?

While Google recorded a fall in comScore’s monthly search rankings, Microsoft sites continued 2015’s rise. Google fell in the rankings from a 64.5% share of the search market in February to 64.4% in March. However, Microsoft Bing’s rankings jumped from 19.8% to 20.1% after January numbers had Microsoft rising from 19.7%. The boost seems to stem from both Google and Yahoo, which was down 0.1% from 12.8 to 12.7. Yahoo’s US search market share had seen a rise in January to 13%- the highest it had seen in years, boosted by its default search deal with Mozilla. However, it has been in decline ever since.

Google officially announced that they have begun replacing the URL within the search result snippet area with a site name and breadcrumb path. As of now, this only affects the mobile search results but may roll out wider with time.

Google said that they have updated their “algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.”

Google has added install buttons in search results and thus have improved its app search feature on Android. The improved search function will also affect Android search rankings, according to the official Google blog.

After 6 years Microsoft and Yahoo have once again renewed their search partnership with few changes.

Firstly, Yahoo will now have greater freedom to explore other search platforms. In the past, Yahoo was rumored to be seeking a partnership with Google, and under the new terms, Microsoft and Yahoo’s partnership will no longer be exclusive for mobile and desktop. This new agreement will also help Yahoo to continue to serve Bing ads on desktop and mobile, as well as use Bing search results for the majority of its desktop search traffic, though the exact number was undisclosed.

A new offering from Yelp will now allow its users to search and filter restaurant results by available reservations.

Yelp Now has date, time, party size, and type of cuisine as search filters. The restaurants available are those that use Yelp's SeatMe and Reservations. For takeout, the enhancement also searches eateries that deliver at specific times, using EatStreet, ChowNow, delivery.com, and Yelp-owned Eat24.

In a new article on Think with Google, Matt Lawson- director of search ads marketing in Google, says, "We want things right, and we want things right away. As a result, the consumer journey looks markedly different than it did just five years ago. Instead of a few moments of truth, it’s a series of 'micro-moments' when we turn to mobile to act on a need."