Google FAQs on Their Handling of TLDs!

Jul 22, 2015 | 1,125 views | by Ritu Sharma

Google has attempted to clear the air about their handling of the new top level domains (TLDs) in response to the questions and misconceptions regarding it.

The search engine does not give preferential treatment to any TLD. However, there are a few geo-specific TLDs that the algorithm would default to a specific country, using it as an indicator to find if a website carries more weight in a specific geographic region.

Bing will now help advertisers to aim at user intent that goes a long way more than their search. “User intent” is based on the prior queries and search actions. This will be brought together and blended with native experiences. Raj Kapoor, the senior director of mobile and local search at Bing Ads explains this in a blog post saying that it gives, “advertisers the ability to reach users in search-powered environments providing the most relevant and actionable experiences matching commercial intent of users.”

HTTPS migration has become a cornerstone of Google ranking, since the search engine declared it a key component of ranking algorithm in August, 2014. The top ten verified sites in Google Search Console, counted by search impressions, are now all HTTPS.

HTTPS was termed a milestone for web security by Gary Illyes, Google’s Webmaster Trends Analyst at the time and he would certainly be rejoicing today.

Facebook has decided to promote the best video ads of the month in its Video Ads Creative Spotlight. This is to be done in nine verticals. The verticals to be featured by Facebook are: automotive, travel, consumer goods, retail/e-commerce, entertainment, restaurants, financial services and gaming.

More of total organic search share is being taken up Google, as search traffic continues to rise on mobile devices, says Merkel owned agency, RKG.

As the paid search click slows down, the organic search visit has magnified in the recent quarters. The organic search visits saw a rise of 12 percent in the second quarter of 2015, most of which can be attributed to the use of smartphones, as they bring in most of the search visit gains.

Weekly Infographic: SEO Alphabet!

Jul 17, 2015 | 1,461 views | by Navneet Kaushal

seo abc Weekly Infographic: SEO Alphabet!

Remembering all the important terms associated with SEO is one difficult task. So, won’t it be nice if you’ve access to all the essential SEO terms under one roof? How great would it be to get relevant SEO abbreviations at a single platform.

The ‘Buy It Now’ button will now appear in the mobile shopping results, announced Google. To improve the experience of the shoppers several updates were announced. The mobile experience of browsing, comparing and research on products has been made easier.

Google has introduced much-anticipated buy button ‘Purchases on Google’ in Google search ads making it easier for people to shop. This is a trial run of a feature allowing users make online purchases from the search results from their smartphones.

The messaging will appear in eligible product listing ads on iOS as well as Android smartphones. This is a very limited pilot with select retailers.

The “Broad match (session-based)” match type label is no longer to be a part of the AdWords reporting, announces Google. The label will be renamed “Broad Match”from around August 24, 2015 stated the AdWords Search term reports.

Broad Match Renamed Broad Match (Session Based) To Be Dropped As a Label in Adwords, Announces Google!

The “Broad match (session-based)” will be removed from all the reports, as wellas the historical reports. So, if there is data that you would like have, the solution is to manually download the data before the label is to be renamed.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles5 Top 10 Digital Marketing Articles of this Week: 17th July, 2015!

Content Marketing

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