Facebook has announced that users will see fewer promotional posts from Facebook Pages, which is definitely going to impact businesses that are using the social network as advertising platform.

For those using AdMob or other mobile ad networks to drive installs of iOS apps, a feature "iOS Install tracking" will soon be available to them in Google Analytics accounts.

Coming as a public beta in a few weeks, you will be able to see detailed view of iOS install campaigns in your Google Analytics interface. It will get easier for advertisers to find out what led people to download an app. Whether it was organic search, paid ad, social media, or a banner ad?

Social Media Trends And What The Hell To Do With Them Weekly Infographic: The Dos and Donts of Social Media Trends!

At present, we do not see an end to the evolution of social media. If social media marketing is a part of your job or it's something that interests you, keeping a pace with the on-going trends is a must.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

10 Charts That Are Changing Content Marketing

Google Eases on Submission of Editors’ Picks Feed: Google News Publishers can Now Do it via Publisher Center

Stacie from Google News team has revealed about the new way by which Google News publishers can submit their Google News Editors’ Picks feed to Google News team. On the Google News Help forum, Stacie told that submission can be done via Google News Publisher Center.

The massive Carousel experiment has met its end for local listings so far. The search engine giant Google is dropping its horizontal display for Carousel for local search results in many categories. The categories include nightlife, hotels, entertainment as well as restaurants. This horizontal Carousel display will now be replaced with a 3-pack of organic local listings as well as new secondary pages.

Active Google+ users now have a Mentions tab that displays all the + mentions of a personal profile or page. Earlier the mentions were only accessible in the notification button, which is present at the upper-right hand corner.


Google+ Google+ Gets New Mentions Tab to Display All +Mentions of Page or Profile!

Notifications also include +1s, message and other interactions. The new Mentions tab will give an uncluttered view of how a person is being addressed on Google+ and will be found useful especially by managers who want to keep a track of conversations about their page.

Social media giant Facebook has recently announced the launch of a fresh and new Places Directory. This is coming out as a local search site, though it’s more of a “guided browsing” at present.

Social media has not eliminated search as a driver of user traffic on the Internet. The popular social media platform Twitter shared that Search Engine Optimization/SEO has led to a 10 times rise in the number of logged out visitors to the website.

The AdWords reporting interface will now have two new reports around bid strategies. Google made an announcement on Google+ while informing advertisers that in case they haven't seen the new reports yet, there's nothing to worry about as these will be rolled out over the next few days.

The new reports will help advertisers analyze their CPAs better.

Bid strategy Two New Bid Strategies Reports Added to AdWords!

Report A: Strategy-Level Report