Bing has decided to enhance its Bing Merchant Center (BMC), which helps create the catalog feeds and stores that inform about the Product Ads and Shopping Campaigns.

In order to make the management of feed programs easier and hassle-free, Bill will be accepting all valid Unicode, instead of merely alphanumeric characters in the ID column. Besides, just " > " with spaces will be approved as a valid delimiter. Additional changes or alterations beyond the feed format entail:

Results of Moz 2015 Ranking Factors study have been released. The two-part study, the largest ever by Moz in terms of data points, focuses on identifying the page attributes closely associated with a high search engine ranking in Google.

The first part of study comprised of over 15,000 data points and measures 170 attributes including Keyword usage, Load time, Anchor text, Links and more.

Facebook, through its blog, announced today that it would now make significant expansion of ad types and formats existing in the Audience Network. The company said that advertisers using its mobile ad network would now be able to place autoplay ads within native advertising units.

Bing has announced the Bing Ads Marketplace Trends Interactive Website, a tool that will help marketers cultivate more data across specific industry verticals. This is second major step of Bing to provide advertiser data after it released in-depth demographic and reach data with slick charts and graphs last month.

Sundar Pichai, an India-born technocrat, has been named CEO of Google in a surprise development with the company’s founders Larry Page and Sergei Brin moving to a new role as the CEO and President of Alphabet, Inc. a new holding company. Google is now a wholly owned subsidiary of the new entity.

Sundar Pichai was previously senior vice president of Android, Chrome and Apps at Google.

Local searches carried out in Google would now bring back a more limited local pack.

The local pack of 7 listings of Google has been brought down to to three, whereas phone numbers and addresses have been completely eliminated.

If searchers want to get more details about a business they will not be required to click through to the Google Maps listing or website.

most expensive keywords infographic2 Weekly Infographic: Google’s 100 Most Expensive Keywords in 2015!

Google, through its AdWords system, cashed around $35 billion from its advertisers in Q1 and Q2 during 2015, which was around 11% higher than the previous year.

Here is an infographic on WebpageFX, highlighting 100 of the most expensive keywords on Google in 2015.

Webmasters and developers have a reason to grin. They can now use new API backed script to download Google search analytics data and keep it longer than 90 days. A tool has been updated as well to use the API facilitating storage of search analytics data on own server.

John Mueller of Google commented:

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles5 Top 10 Digital Marketing Articles of this Week: 7th August, 2015!

Content Marketing

10 Content Marketing Goals Worth Pursuing

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