Google has announced the revamp of reporting feature available in AdWords for video. While the video campaigns were still isolated from other AdWords campaigns, new reporting changes will make it easier for advertisers to measure the performance.

Advertisers running TrueView video campaigns will be able to access the insights in AdWords. The new dashboard will pull more data from YouTube, so advertisers will not have to toggle back and forth between YouTube analytics and AdWords to see the overall performance of their videos in terms of organic traffic & from ads.

A Google spokesperson has revealed that it will now be providing Penguin algorithm updates on a constant basis, by optimizing as it proceeds further. The spokesperson send marketing website Search Engine Land’s Barry Schwartz the following statement regarding recent queries about the holiday Penguin updates:

“That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now.”

Google announced it is now releasing its mobile friendly label within the snippet of research results for mobile. While this label was released officially 3 weeks ago, but now the label is going global.

Google has included the mobile-friendly label in all languages and all localized versions of the Google Mobile Search now use it.

image 13 Google Mobile Friendly Label Goes Global!

Google has released a completely redesigned version of the AdWords Editor. This Editor now provides support for many bulk editing features which have been recently included in the web interface. The new Google AdWords Editor also has induced a new functionality and utility to the desktop tool.

To assist publishers connect more effectively with their audience Facebook has announced organic targeting and a fresh set of tools and enhancements to insights as well as analytics.

Here’s a brief summary of the fresh tools:

Interest Targeting

Facebook has made it easier to target posts more accurately for Pages. This is akin to how ads can be targeted and boosted based on certain audience interests. This capability is being extended by Facebook to all organic posts.

Google has announced that the advertisers will be able to customize the AdWords columns they want to see in the reports.

Google said it is "introducing custom columns to AdWords reporting, an easy way to create and view segmented columns for the metrics you want to see." The newly introduced custom columns can become part of campaign or ad group reports. Information within the reports can be sorted, filtered and also downloaded.

Google speed master Ilya Grigorik announced that Google mobile search has become faster by around 100 to 150 milliseconds more, to be precise. The announcement was made by Ilya on Google+ . Google has now made mobile search faster by 0.15 seconds as compared to yesterday.

In case users are wondering how Google accomplished this, here’s the answer. It has used a technique named Reactive Prefetch. This technique has been explained by Ilya as:

Google Business Help’s Jade Wang has just posted in the Google Business Help forum about specific fresh tips for businesses in readiness for the holiday season.

These tips also include aspects such as adjustment of business hours to use of AdWords at off peak times. Jade’s post covers the following points:

  1. Make sure you have special holiday hours

App deep links are the latest kid on the block for organic search. Their speed is picking up at a more rapid pace than one can imagine. As much as 15% of the Google searches on Android now give back deep links to apps via App Indexing, for signed-in users. Within the past quarter, numerous clicks on app deep links rose by as high as 10 times.

Michael Basilyan, the Senior Program Manager from the Bing Content Quality Team, has revealed an important set of details on the Bing blog regarding how its algorithms decide what quality content is.

Michael went on to reveal that content quality is the top factor in the ranking algorithm coupled with topical relevance and context. He then discussed that content quality comprises three primary factors: authority, utility and presentation.