Facebook has announced a couple of improvements to News Feed to increase the visibility of interesting posts and reduce the appearance of spammy stories. The first improvement reduces the frequency at which click baiting headlines appear in News Feed and the second update is to help users see shared links in the best format.

Reducing Click-Baiting Headlines

Following the footsteps of Google, Bing Ads has also announced to start testing the inclusion of close variants in exact match in the US market for a portion of queries, although with the option to opt out of the test.

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howtooptimizeconversionforthe3majorwebsite Infographic: How to Optimize Conversions for 3 Different Website Types!

Most of the businesses either want to generate leads, get users to sign up or produce sales with their websites. However, one has to ensure that the methods of increasing the conversion may vary, depending upon the type of website you have.

Today's infographic by Quick Sprout has broken down the techniques you must follow and the strategies to implement for attaining higher conversions.

Here are some of the most interesting articles we found across the web this week. Go through them to unfold what was buzzing this week in content marketing, social media, search engine optimization, email marketing and link building.

Content Marketing

Bing Ads has announced the release of the latest update of Bing Ads Editor, the desktop tool for campaign editing as well as management. The new version 10.5 includes new features which includes a refined negative keyword library, geo-targeting options and refined ad scheduling.

Negative Keyword Library

WhyContentForSEO FINAl Weekly Infographic: Why Content for SEO?

In the current search ecosystem, it has become very essential to produce user friendly content. In fact 76% marketers who have a strategic SEO campaign in place also invest in content creation. Websites that tend to offer quality and insightful content are being awarded by search engines in the form of more visibility.

To make any content marketing campaign successful, it is essential for marketers to know which type of content is shared most by the people and where. Widgets showing shares, pins, +1s, and tweets have become the basics of determining how well the copy is written.

A collaborative study by BuzzSumo and Fractl is the answer to all your curious content marketing related questions. Let's dig deeper into the findings:

Facebook is now rolling out analytics for App links. The announcement was made via a newly created blog on the AppLinks site. This is an effort to make mobile web less frustrating and help developers to measure results in a better way. The data available is simpler but it is a step to convince developers to use it for sending traffic between apps.

Google has some great news for developers and advertisers. Now Google’s app promotion ads are available across YouTube networks and Google Search. Earlier this year in April Google AdWords announced the introduction of new features and enhancement.

Google App Promotion