supercharge stats2 Weekly Infographic: Supercharge Conversion Optimization: The Facts

“What exactly makes up a strong website conversion rate is beyond my comprehension!”

There are a lot of speculations, suggestions and comments hovering over the topic of Conversion Optimization. There are a lot of variables that needs to be taken into consideration. There are a lot of studies conducted on conversion optimization, and each has a story to tell.

Shopify Facebook Header image 1 Facebook To Soon Launch Its “Buy Button” Along With Shopify!

Shopify and Facebook are teaming up to launch a Buy Button. This button will enable users to buy items found in the news feed, without leaving the world’s top social network giant.

Since July 2014 this feature had been under work. It was initially reported that Facebook would be teaming up with Stripe but then it decided to take a different route.. Stripe is the company that powers Twitter’s Buy Button.

Google rolled out several updates to the specifications for Google Shopping Feeds and Product Taxonomy. Most of the updates will be witnessed in September 15.

Listed below are the changes brought to the Shopping Feed specs:

  • Units and Quantity attributes are now available for products sold in bulk or high volume in United States.

Some major improvements to the AdWords features for the professional advertisers who manage client accounts, also known as the My Client Center (MCC) was announced by Google. MCC account holders can now perform campaign management and reporting across their accounts. On the whole, Google has announced three changes to the AdWords MCC interface:

  • Cross-account campaign management
  • Powerful reporting tools
  • Improved account navigation

On the Google Business Help forums, Jade Wang from the Google My Business Maps team announced that if the business owners fail to login to their Google My Business account and do not revert the requests from Google they will unverify the accounts. So ensure that you login to your Google My Business account frequently enough in order to prevent your verified Google business listing removed.

Google is initiating to roll out its brand lift measurement solution for YouTube ads to mobile. They are also going to expand metrics it measures to include lift in consideration, favorability and purchase intent. With more than half of the YouTube’s traffic coming from mobile, Brand Lift measurement is now made available for ads served on YouTube’s mobile app.

Do not miss the Home page, the next time you log into Bing Ads. It has a whole new look as of this week which brings it in line with that of AdWords. The Home page now offers more customizable top-line information in the dashboard and is available in all the markets.

bing image 1 Bing Ads Home Page Gets A Brand New Look!

Google has added a Campaigns tab to the manager accounts (MCCs) in AdWords in the latest update. Now you can review and make certain edits to the campaigns across accounts at the manager account level, instead of having to navigate in and out of separate accounts.

Adwords image 1 Google Launches Campaigns Tab To The Manager Accounts In AdWords!

Change campaign status, edit the budgets and review performance (with segments, filtering and columns all available) across any number of accounts. You can now create new campaigns from this level as well.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles2 Top 10 Digital Marketing Articles of this Week: 5th June, 2015!

Content Marketing

Seven Tips for Developing Good, Relevant, and Actually Interesting Content

infographic1 Weekly Infographic: On Page Search Engine Optimization in 9 Simple Steps!

There are various on-page SEO factors which are either controlled by you or by the coding on your page. Since on-page is so vital as it affects your website or web page listing in natural search results it should be done carefully, without missing even a single thing.

This is an infographic by Innonline Solution showing 9 simple steps in on-page search engine optimization.