It is really beneficial for you to claim the authorship of your online content. When your author information appears next to your content, it stands way too prominently and looks much more credible in search ...
Ever since Yahoo Site Explorer was shut down, bloggers and webmasters have been looking for alternative tools. Ahrefs.com is one of the latest tools in the link research tools arena. It is essentially a paid service, ...
Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you entice users those users to ...
The crux of online marketing is content. The words you use to lure the customers in.
Google’s Matt Cutts has come up with a new video addressing the query: How does Google view font replacement?
Whether webmasters use Cufon, SIFR, FLIR, how do they fare in front of Google, this query was answered by Matt Cutts.
Did you find the video helpful? Do share your views.
The World Wide Web is buzzing with ideas and advice to rise back again after being pecked by the Penguin. Webmasters are contemplating on ways to beat the Penguin and we have been discussing for ways of Penguin recovery too.
The Search Quality team at Google India has launched a site clinic where they will analyze the websites submitted to their ‘clinic’.
The clinic will check the websites and then advice on the changes and improvements needed for the site to fare better in Google's organic search results.
Google has released a list search updates that came in to effect in the month of April. This is apart from the Penguin update, Panda 3.5 Refresh and the Panda 3.6 Rollout that has happened in the last couple of weeks. 53 changes that affect search results.
So, here are the most important changes that Google has made:
New, Bigger Index Tier
New Google PageRank update is here. Twitter is buzzing with the updates.
This update has come after 3 months after the last one happened in February 2012. Google updates its PageRank every few months, though it doesn’t directly affect the organic search rankings. However most of us give importance to our PageRanks. Forum discussions are on at DigitalPoint Forums. Have you seen any changes happen to your PR? Do share your views
Google has confirmed has confirmed Panda Update 3.6 happened on 27th April. However not many websites have been affected by the update.
Panda 3.6 came as a surprise after the recent Panda 3.5 update on 19th April. Google maintains a gap of 6 weeks to refresh Panda.
A Spokesperson from Google stated:
"The Google Analytics team has announced that webmasters will now be able to see backlink URLs, post titles, and more right within the new Social reports. As Google threw further light on these automated reports, “These reports provide another layer of social insight showing which of your content attracts links, and enables you to keep track of conversations across other sites that link to your content. Most website and blog owners had no easy mechanism to do this in the past, but we see it as another important feature for holistic social media reports. When you know what your most linked content is, it is then also much easier to replicate the success and ensure that you are building relationships with those users who actively link to you the most.”
It was a dark day for search professionals when Google rolled out the Penguin Update on April 24th. SEOs are working nonstop to gather the reasons their sites have lost their rankings and what can they do to recover. Google said that the update was against webspam; and the sites with ‘unnatural’ links and had been over optimized were hit. We have been sifting through the internet looking for ways of Penguin recovery and have brought before you what we think can help you in getting back on your feet after the Penguin’s peck.
The Bing search results page has a whole new design. Bing’s new design goes for a de-cluttered clear look so that users can scan results easily without being distracted. The design is a result of Bing’s experiments on the same post user feedback. The clean new look aims for better search experience.
Google has brought in its new public style guide – the Google HTML and CSS Style Guide.
This Style Guide helps to sort through a number of formatting-related issues. Developers can refer to it for best practices ideas too. As Google says, "Many style guide authors know the underlying motivation from the question whether to describe the code they write – or to prescribe what code they want to write. Not surprisingly then, in our HTML and CSS style guide you’ll find both."
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