Facebook updated their ad targeting domain by adding new categories to it. These new categories will enable the advertisers to focus on the 87th Academy Awards, ICC Cricket World Cup 2015 and Asian Americans. Fialkov Digital shared the screenshots of the new targeting options.

Ad Targeting Image 1 Facebook Rolls Out Categories For Ad Targeting For Academy Awards, World Cup & Asian Americans!

Ad Targeting Image 2 Facebook Rolls Out Categories For Ad Targeting For Academy Awards, World Cup & Asian Americans!

Ad Targeting Image 3 Facebook Rolls Out Categories For Ad Targeting For Academy Awards, World Cup & Asian Americans!

Here is Facebook’s description of the Asian-American targeting option:

Social Media Cheat Sheet AW2 Infographic  Ultimate Social Media Cheat Sheet!

With the immense increase in popularity of social media network, many businesses plan to run their pages on them. But before investing in these networks, it is vital to keep the profile up to date according to the rules- proper photo resolution is the first step to be kept in mind. Images are a clear shadow of what the page or account is all about- and networking sites are imposing new rules and resolutions for all sorts of images.

Marketers who use LinkedIn Company Pages received the latest update this week. LinkedIn updated their Company Pages by launching a notification center for the same.

From the new pages, social media managers will be able to:-

  1. Get an overview of how many likes, comments, and shares they’ve received on Company Page updates and how often their company has been mentioned by LinkedIn members on the platform.

A new ad unit has been added in AdWords that is geared towards mobile marketers looking at calls for conversions. The newly launched “call-only” ads can be chosen during the ad creation process to help make mobile ad creation easy.

This functionality was previously enabled for detailed call extension set-up, but the new ad type is very simple. First, users click to create ads, then they can drop down to choose the call-only ad type.

Google declared that they will add carousel based search results at the snippet level. This means that when the user searches for something and Google feels content from that source is warranted, then instead of showing more search results listed below, it will show a carousel box below that the user may slide through.

Here is an animated GIF of how it works on mobile device:

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Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]

The Perfect Execution to Conversion Rate Optimization2 Weekly Infographic: The Perfect Execution of Conversion Rate Optimization!

Did you know, that only one out of seven A/B tests actually improve website’s conversion rate? Conversion rate optimization is more than just testing colors or call-to-action buttons. To witness significant changes and gains in your conversion rate, you need to learn how to come up with right tests and develop knowledge of the conversion optimization test.

Bing announced that users will now be able to order food from restaurants by clicking on the “order online” button in the Bing local search results. Bing said that they enabled this feature for “restaurants that deliver.” By clicking on the “order online” button, one may launch the ordering service that the restaurant uses.

LinkedIn Announced New Ad Products!

Feb 20, 2015 | 1,118 views | by Ritu Sharma

LinkedIn declared their new ad products today, which includes a type of ad unit that can reach LinkedIn users on websites other than LinkedIn. LinkedIn Network Display is the new ad product which lets users buy ads through LinkedIn to be displayed on other sites around the web.