Google has announced that Google Trusted Stores program will be replaced by Google Customer Reviews.
With Google Customer Reviews, businesses get more ways to customize the Google badge and opt-in on their site, better account management tools that save your time, and new insights into their seller rating.
Google has rolled out a Mobile Sites Certification exam. This program covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing mobile websites.
This certification exam tests developers’ ability to create successful mobile websites. The exam has 65 multiple choice questions that need to be answered in a duration of 90 minutes and you need to get the minimum passing sore of 80% to get this certification. Result will appear within 48 hours of giving the exam.
Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Technical search engine optimization is all about describing the efforts of webmasters where they ensures that their website is compatible with the latest set of search engine guidelines. The infographic released by IceCube Marketing, covers the technical aspects of the SEO marketing and shares 101 tactics to help you index and rank your website better for the keyphrase searches.
Google has announced the launch of the new version of Site Status Tool that provides simpler, clearer results. It enhances the experience of the primary users, who are visiting the tool from a Safe Browsing warning or searching Google’s malware and phishing detection.
Google said, “the tool now features a cleaner UI, easier-to-interpret language, and more precise results. We’ve also moved some of the more technical data on associated ASes (autonomous systems) over to the malware dashboard section of the report.”
Sistrix has analysed Google Fred Update. They analyzed 300 domains that lost visibility after Fred on March 13th 2017, on Google Germany, Spain, the UK, and the USA .
Google AdWords has announced that they have improved their Dynamic Search Ads with three new features: page feeds, expanded ads and quality enhancements.
Rich Cards that were first introduced by Google in May 2016 are now available globally. The announcement was made on Google Webmasters Blog when the initial document was updated.
Rich Cards were first introduced for the US only and they are available across the globe.
Google has opened Google Posts, to musicians, sports leagues, sports teams, museums, and movies in the US and Brazil. Google Posts can be used to post content directly to search results.
“We’ve opened up posting on Google to museums, sports teams, sports leagues, and movies in the US, and all of the above plus musicians in Brazil. We’re continuing to experiment with other categories and regions, so stay tuned. This enhanced format allows searchers to hear directly from the primary source — you — and complements existing results from across the web.”
The new improved version of Bing Ads 11.9 is out, with two new features: support for Enhanced Cost Per Click (eCPC) and exporting standard text ads in Expanded Text Ads format.
Enhanced CPC allows Bing Ads to adjust your bids up to 30% higher for searchers for the searchers that are more likely to convert and up to 100% lower for the searchers that are less likely to convert. This eCPC leads to an increase in the campaign conversion, decrease in cost per acquisition and improved return on investment.