The latest version 4.12.0 of iOS Google Maps app lets the user “Easily add new and missing businesses from the sidebar”besides the voice alerts on traffic and congestion on the way.

This version is designed for both iPads and iPhones and make navigation easier and faster. Here are the other features:

  • Comprehensive, accurate maps in 220 countries and territories

In September Google announced that from November 1st the web pages that show an app install interstitial hiding a significant amount of content will not considered mobile friendly.

The update went live on 2nd November. Google announced on Google+: “Starting today, pages with an app install interstitial that hide a significant amount of content on the transition from the search result page won’t be considered mobile-friendly.”

Ptbuzz2 Weekly Infographic: Facebook Marketing Is Still Working!

Online businesses still know the importance of Facebook for digital marketing. Considering the right do’s and don’ts for attracting potential customers via Facebook, can make or break your marketing strategy.

Here is an infographic by with a detailed information on why Facebook is still a crucial part of digital marketing.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles6 Top 10 Digital Marketing Articles of this Week: 30th October, 2015!

Content Marketing

Content Marketing Mistakes That Are Poisoning Your Progress

Google has warned webmasters of the actions against sneaky mobile redirects.

In April 2014 Google had cleared the air about sneaky redirects. Google Search Quality Team said: “Redirecting mobile users to improve their mobile experience (like redirecting mobile users from to is often beneficial to them. But redirecting mobile users sneakily to a different content is bad for user experience and is against Google’s webmaster guidelines.”

Real time version of Penguin 4.0 will be released by the end of this year. Gary Illyes tweeted that he expects the update to happen in December 2015.

This Penguin update is expected to be real-time which mean Google will update the algorithm in real-time continuously. After 4.0, Penguin Updates will not be released on specific dates. If Google detects spammy links on a website, Penguin will impact it. Once the spammy links are removed and Google picks that up, site will come out of Penguin.

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If you haven’t cleaned up your links for the next Penguin update, you still have time to do so.

In a Tweet response to a query "If my disavow file were an icicle & it fell in the arctic, would it be too late for a Penguin to hear it? " , Google’s Gary Illyes said: "no, it's not too late."

Image 11 It’s Not Too Late, Clean Up Your Links For Penguin: Google!

Image 21 It’s Not Too Late, Clean Up Your Links For Penguin: Google!

RankBrain is now handling15% of Google search query. It, however, doesn’t replace Hummingbird which processes what people are searching and serves the first best as the result.

Small Business SEO Checklist 8 Layman Steps for Success2 Weekly Infographic: Small Business SEO Checklist – 8 Layman Steps for Success!

It is extremely important for the small businesses to execute a strategic SEO campaign to be successful. When it comes to digital marketing channels, Search Engine Optimization is one of the most cost-effective options for the small businesses.