There have been no confirmed updates or data refreshes for both the Panda and Penguin algorithms since 2014. Yesterday in a Google Hangout, it was addressed that the algorithms are not updating regularly, and that someone at Google has to push them out manually.

Google’s John Mueller said, “I think both of those algorithms [Panda and Penguin] currently are not updating the data regularly. So that is something for both of them, where we kind of have to push the updates as well.”

The Verge reported today that YouTube will be soon launching an ad free video subscription service that will cost around $10 [per month. The unnamed subscription package will allow subscribers to store videos offline on mobile devices and may include lower priced subscriptions for specific categories like music or children’s programming.

Sources told The Verge, “It will also let creators put their videos behind a paywall so that only subscribers to the premium version can view them.”

Google announced on Google+ yesterday that the Keyword Planner tool within Google AdWords is being upgraded to add benchmark data. Now you can compare your performance to your competitors.

Google said it is rolling out over in the next few weeks. The feature is "enhancing the Keyword Planner to help you compare your search term coverage to other advertisers," said Google.

YouTube is likely still the first platform that comes to one’s mind when thinking about videos. However, more advertisers will run video campaigns on Facebook this year than on YouTube, according to a new report from video and social advertising company Mixpo.

MixpoVideoAds image 1 4 Reports Suggest That Advertisers Will Run More Video Campaigns on Facebook This Year Than on YouTube!

Mixpo pointed on the fact that the reverse was true in 2014, with more video ad campaigns on YouTube than on Facebook, adding in a release announcing its findings:

Google is now bolding the answers in the search results area when quick answers are displayed at the top of the page, in the knowledge graph box area.

For example, a search for airline pilot salary shows figures bolded, even though the query didn’t mention that number:-

Screenshot 1 Google Is Bolding Answers in Search Results!

Or a search for [the average age of a college student] bolds 25:

Screenshot 2 Google Is Bolding Answers in Search Results!

Twitter announced today that it’s updating the “quote tweet” button in mobile apps. It is giving web users the option to add commentary to tweets they want to share. Tweets shared in this way will be embedded and displayed as a Twitter-card style image. The change for mobile is rolling out now on iOS and will be “coming soon” to Android. This means that when users hit the quote tweet button they will no longer get a full dump of the tweet’s text in the compose window. They will be able to append up to 116 characters of commentary.

Spotted first by AppleInsider, Apple has added reviews content from TripAdvisor and to Apple Maps. The new review sources appear to be both for US and international locations, though it is predominantly outside the US.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles6 Top 10 Digital Marketing Articles of this Week: 3rd April, 2015!

Content Marketing

How a Good Content Strategy Can Repair Your "SEO Problem"

Detailed Guide The Ultimate Off Page SEO Factorst Weekly Infographic: The Ultimate Off Page SEO Factors!

Those days are “Gone with the wind”, where traditional link building techniques were used for SEO. It is time to inculcate latest off-page SEO factors like, improving link profile, which helps to bring positive change to website’s organic traffic and search rankings. A website’s link profile will depend upon factors like quality backlinks, reach of web content, co-citations, co-occurrence, neighbor links, and other factors.

Facebook’s maintains its status as king of the social media network. In 2014, the social network pulled in 75% of total advertising spending on social networks, according to a new report by Boston-based Strategy Analytics.