It was last year when Google confirmed that RankBrain was one of the three most important signals. Recently, Google’s Search Quality Senior Strategist Andrey Lipattsev in a live Q&A session with Ammon Johns, revealed that Links and Content are the two other important ranking factors.

Google announced that Display Search Ads will now be set to “Recommended bid” when a user selects the category while creating the ads.

These automated recommendations for bids save a lot of time if your are adding a large number of categories. “For example, if you have four categories selected: “sandals”, “running shoes”, “loafers”, and “flip flops,” you no longer have to manually set bids for each one. You can also adjust recommended bids or leave the field empty to use the ad group's default bid.”

seo optimisation for online shops infographic1 Weekly Infographic: 10 tips to improve SEO on e commerce websites!

Online businesses need to realize the significance of improving SEO to avoid missing out on clicks and sales. It is important to understand the elements associated with an e-commerce website that need to be optimized.

Here is an infographic by TWENGA with a detailed information on tips to improve SEO for online shops.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles5 Top 10 Digital Marketing Articles of this Week: 25th March , 2016!

Bing Ads is testing social extensions in the US to help businesses promote their social channels in the search ads.

Image 1 Bing Ads Testing Social Extensions In the US!

Bing announced in a blog post “Social extensions are a new type of ad extension from Bing Ads, placed under your ad copy that direct potential customers into social conversations on Facebook, Twitter, Instagram, and/or Tumblr. Searchers click on the extension and are directed to the associated social account or social post.”

JiEjMxy2 Weekly Infographic: Top 6 Most Powerful Latest SEO Strategies for 2016 with Tips & Tools!

Online businesses need to understand the importance of evaluating their SEO strategy to get the viewer’s attention. It is crucial to rank higher than the competitors by following the right SEO fundamentals for 2016.

Here is an infographic by Dilate with a detailed information on the most significant SEO strategies in 2016.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles6 Top 10 Digital Marketing Articles of this Week: 18th March , 2016!

Google proclaimed rise in the factors of mobile-friendly updates, but not to expect a Mobilegeddon

Google declared on the Webmaster blog that the effects of mobile-friendly algorithm launched in April 2015 will be increased.

The update is going to start from May and the effect on the ranking signal will go up. According to Google, if one is mobile-friendly, then there is no need to worry at all as there will be no impact by this update.

Now you can save Dynamic Date Range URLs for reports with Google Search Analytics. If you ask for the report for the last 7 days or any other number, the URL will be dynamic.

If you share the URL for the last 7 days with someone and they click on it tomorrow, it will give the data for the last 7 days and not for the date range when you shared it.

Google announced that this April 18, they will update the smartphone user-agent of Googlebot from iPhone to Android:

Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/41.0.2272.96 Mobile Safari/537.36 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)
(Googlebot smartphone user-agent starting from April 18, 2016)

Following is the current smartphone user-agent for Googlebot:

Mozilla/5.0 (iPhone; CPU iPhone OS 8_3 like Mac OS X) AppleWebKit/600.1.4 (KHTML, like Gecko) Version/8.0 Mobile/12F70 Safari/600.1.4 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)