From the classic music videos like George Michael's “Freedom” to the awe inspiring “Vogue” by Madonna, music is all about songs that thrill and videos that excite. YouTube is an awesome platform to reach and capture the hearts of music lovers worldwide. PYS's iconic “Gagnam Style” and southern sensation Dhanush's “Kolaveri Di” are just some of the most famous songs where artistes used YouTube to create a buzz and gain instant fame and recognition. Collaborating with celebrity performers has also become easy because YouTube has opened a whole new world for music aficionados.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

5 Tips on How to Be Effective at Content Marketing

Here's the brief account of Day 3 at Pubcon Las Vegas, 2014 in numbers.

pubcon day 3 #pubcon Las Vegas 2014 Day 3 in Numbers!

It is true that consumers respond better to visual content and that's why infographics have become so popular. While the web is literally flooded with infographics, only those with hot topic, appealing design, and interesting stats get outstanding results.

The Power of Visual Weekly Infographic: Why Infographics Deliver Results?

What is it that makes consumers love infographics? Today's infographic by Market Domination Media is an answer to this and many more related questions.

Here's the overview of Day 3 at Pubcon Las Vegas, 2014.

  1. Help Not Hype: Keynote by Jay Baer, #pubcon Las Vagas 2014, Day 3!

    Speaker:

    Jay Baer @jaybaer

  2. Link Building Without a Penalty: #pubcon Las Vegas, 2014, Day 3!

    Moderator:

    Bruce Clay @BruceClayInc

    Speakers:

    Rhea Drysdale @Rhea

    Russ Jones @rjonesx

    Joe Youngblood @YoungbloodJoe

The global search marketing event SMX East 2014 saw more than 100 expert presenters sharing insights on increasing site traffic, conversions, and sales. With more than 60 tactics-packed sessions on the agenda, SMX East 2014 was a great learning experience.

We bring forward the coverage of all the sessions from all over the web. List of all the postings, images, and videos, everything is shared below:

This session at Salon E covered the important issue of matching campaigns to personas and how selfies can assist in the attainment of vital business objectives. Brand engagement and campaign optimization with measurable objectives were also discussed.

Moderator:

  • George Aspland (@gaspland) – Founder & President, eVision, LLC

Speakers:

  • Kendall Bird (@simplymeK) – Online Community Specialist – Brand Loyalty, Collegis Education

This session focused on understanding the key SEO industry issues and the matters underlying them. The key speakers highlighted different aspects of the issues regarding the SEO industry during the session at Salon B.

Moderator:

  • Derrick Wheeler (@DerrickWheeler) – Senior Search Engine Optimization Architect, Microsoft

Speakers:

  • Greg Gifford (@GregGifford) – Director of Search and Social, AutoRevo
  • Russ Jones (@rjonesx) – Chief Technology Officer, Virante, Inc.

The session held at Salon C and focused on link building without incurring penalties. Current link building methods need to be oriented towards ensuring zero penalty from Google in the present and future. The speakers at this session discussed how this can be accomplished. The tactics for zero penalty link building in this session included mind hacking methods such as Reddit Mind Hack and current tech trends such as link building and content marketing through Facebook Graph Search, Pinterest and Reddit.

Google has launched Primer, the iOS app that helps start-ups with their marketing efforts. Referred to as a no-nonsense and jargon-free application, it offers a very basic primer for the businesses that are trying to negotiate in the online marketing world.

On the app's companion website, Google explained "We realize that some of the Google ad-tech products which connect businesses to customers also widen the gap between rookies and marketing pros. We want to fix this".