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The crux of online marketing is content. The words you use to lure the customers in.
Webmasters and search experts looking for further insights into the workings of Google search can now learn from this video about the same posted by Google's Matt Cutts. Watch to know all about crawling, indexing and ranking.
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On April 24th, Google rolled out its new Penguin Update targeted at webspam. This algorithm update has been designed to tweak out the spammy pages (where there was keyword stuffing, unnatural linking or cloaking in clear violation of Google’s quality guidelines). The update has been fully rolled across all data centers and it can be safely said that the Penguin is fully live. Google’s Matt Cutts even Tweeted a picture about the two “stuffed workers” fighting poor quality sites in search results- the Panda and the Penguin.
Google launched the Penguin Update targeting webspam earlier this week. If your site got hit, but you think your site is scores away from webspam, then you can file an appeal with a new feedback form, that has been provided by Google.
For those innocent of webspam
The Webspam Update which Google launched on 24th April, is now ‘officially’ known as the Penguin Update.
Google announced about the update on the Webmaster blog – “In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.”
Google has made two improvements to the AdWords interface so that advertisers can manage their accounts better. The Quality Score for AdWords has had three components added; and account labels have been launched to streamline accounts by easier grouping of keywords, ads, ad groups and campaigns.
Quality Score will now be segregated into three components:
Matt Cutts mentioned in a tweet about a Panda update that was rolled on the 19th of April. And then Google announced yesterday about a change in search algorithm to combat webspam. Searchmetrics put out a list of winners and losers of the Webspam update.
Google has explained in a blog post how it indexes images. The search engine’s bots look at the textual content on the page, the page's title and its body to judge the nature of the image. Google also refers to the image’s filename, anchor text pointing to it, the alt text and also the captions of the Image Sitemap.
As the brand managers on Facebook have settled well in handling the Timelines for their brand pages, the social network has come up with its brand new Analytics. These new analytics aim at providing the advertisers deep insights about where their money is going and what results are coming in.
Google wants to give users a better surfing experience with relevant and high quality sites displayed on search results. With the Panda Algorithm changes, Google went on a cleaning spree to weed out low quality sites with poor content and of no use to the users. Then the search engine came up with a page layout algorithm earlier this year that pulls down the sites where there is not much content available “above the fold.”
Google Webmaster Tools is running a spring cleaning drive and after a check of all the features and functionalities, the Subscriber stats feature, the Create robots.txt tool, and the Site performance features are being removed from the interface. These are being removed as Google feels they have low usage as compared to their maintenance and support requirements.
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