It's a big day for Page owners who are looking forward for ways to promote their Pages, as Facebook has announced a global roll out of Promoted Pages Likes. It will be an easier way for Page owners to run ads and promote their Pages.
Promoted Pages Likes will allow Page owners to create ads with the motive of earning new fans directly from their Page. Facebook made the feature first available to U.S. businesses in December 2013.
The latest video of Matt Cutts puts all the SEO misconception regarding the Google ranking and search quality patent into rest. Cutts, who takes care of the search spam at Google said, just because Google has ranking or search quality patent doesn't mean that it was or is a part of our algorithm.
Google+ developers are bringing “App Activity” to Google search results, which will enable users to get deeper details of an app and see what in-app content fellow users are finding interesting. The feature is tied to the recently launched Google+ Sign-in Platform, which is an online identity management feature that enables users to log into mobile apps and websites with their Google account.

The Android-only predictive search tool Google Now is now available for iPad and iPhone. It is a part of an updated Google Search App in iOS. Till date, Google Now was exclusively available on Android devices running on Jelly Bean or higher OS versions.
The Google Now for iPhone and iPad is identical to the Android version. Here are the screenshots.

Matt Cutts opens up on the SEO mistakes committed by webmasters in a recently published Webmaster video.
Here's Matt Cutts' list of top 5 common SEO mistakes:
- Not having a website or having a website, which is non-crawlable is the biggest mistake according to Cutts.
Bing has added two new features into the Bing Webmaster Tools. The first feature will enable site owners to see more details on the malware issues that are impacting their site. They will further be able to submit a malware re-evaluation request. The next addition enables site owners to geo-target specific pages, directories, or the entire site within Bing Webmaster Tools.
More on Bing Malware Re-Evaluation
The Mobile Search Moments report by Google and Nielsen reveals that when consumers search for the things on their mobile phones, half of them usually intend to buy it.
The report looks at:
- When and why people use their smartphones to search
- The actions resulting from these searches
- How marketers have chances of capitalizing on every moment of the process
The search giant Google has acquired start-up Wavii for more than $30 million. The move that is calculated to boost knowledge graph results might also be helpful for an assortment of Google products such as Glass, News, and Now.
Wavii confirmed the news through a post on their website:
Google AdWords has launched Screensharing, a feature that will enable AdWords users to share screens with AdWords support staff.
Announcing the launch of Google Screensharing, AdWords community manager, Zee told that AdWords support team members can now invite users to share their screen with them and sign into AdWords account, on the phone.
Google has quietly made changes in the authorship snippets present within the search results. One of the highly visible changes is the removal of the "more by" author link that linked to the additional stories written by the author.

Moreover, when you click on the author image or name, you are directed to search results page that matches with the author name. Earlier; clicking on "in X Google+ circles", users were taken to the author's Google+ page but now they are directed to search results.