The recent study by Google reveals that majority of ad impressions are unseen by the users. Here's what Google said, "A small number of publishers are serving most of the non-viewable impressions. 56.1% of all impressions we measured are not seen, but the average publisher viewability is 50.2%".

From the time of Google’s Florida update in the month of November, 2003, it has upheld an unofficial but staunch promise not to tamper with the Google ranking algorithm at the time of the holiday season. The massive rise in the number of Penguin Updates this year has heralded a never before seen change in Google’s unofficial policy of no updates during the holiday season.

Around 2 years following the launch of Facebook’s Graph Search on desktop, it has announced that this feature will now be introduced for mobile devices. Heeding user feedback from the time since the Graph Search was first rolled out, Facebook is now introducing the impactful desktop feature to mobile users.

image 12 Facebook Releases Graph Search For Mobile So Users Can Seek Individual Posts!

Google’s local search features have now reached Bing, the latter said during an announcement made by it recently. Users who now search for local businesses on Bing, critical information such as hours the shop or establishment operates, its telephone number, location and address as well as directions can be accessed right at the start of the search results page.

Google has announced that the new Android version of Google Maps application will now show real-time weather data and quick facts, when searching for locations.

Automatic re-routing feature that tells you if a road is closing along your original route, is also added to the app. The feature was earlier available in iOS version. However, only the Android version will have real time weather data available.

Coming Friday, Navneet Kaushal, the CEO of PageTraffic and Editor PageTraffic Buzz will be speaking about Strategies to Boost Search Engine Rankings at the HostingCon India, Asia's Largest Conference for the Internet Infrastructure Industry.

sir Navneet Kaushal to Share Content Marketing Strategies to Boost your Search Engine Rankings at HostingCon India Next Week!

The session will share great tips to help you succeed in content marketing and search engine optimization campaign. If you are looking for a solid content marketing plan to work along with your SEO campaign to generate great results, the session is meant for you.

WPP Mindshare and Google have jointly come up with a location-oriented marketing tool for helping brands to track real time consumer actions and emerging trends for locating more effectively locating target customers. Referred to as “Search As Signal,” this tool finds out what people are looking for on Google plus their location as well as the nature of the device that they are using. This data ensures that Mindshare follows a strategic paid ad strategy for the clients.

How to create content that drives LOTS of organic Weekly Infographic: Creating Content That Drives Lots of Organic Traffic!

We know that some type of content generates huge traffic in comparison to the rest. But, what could be the possible reason?

Today's infographic by QuickSprout is an answer to all the content marketing related worries of the webmasters. Follow the tips and create great content that gets you organic traffic.

Every major search engine has released an annual round-up of the year and the topmost searches for this year. Search engine Yahoo has joined in the excitement and is sharing its 2014 Year in Review

The 2014 review also encapsulated the leading searches from nations around the world including categories such as news and tech with a rehash of the previous years too.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

Why Your Content Marketing Needs to Tell a Story