Google India Top Queries In 2017!

Dec 14, 2017 126 reads by Ritu Sharma

Google has released its 'Year in Search' list for the year 2017, and India's never-ending craze for Bollywood and Cricket is clearly visible.

The overall top searches in India for the year 2017 are:

Google Top Search Queries In 2017!

Dec 14, 2017 122 reads by Ritu Sharma

Google has rolled out its annual 'Year in Search' report, listing out the topmost search queries made in the year 2017, across 15 different categories such as people, consumer tech, global news, and elections.

A pattern of 'how to' queries was also observed. Some of the most popular 'how to' searches were searched for more than 10 times than ever before.

Bing Ads Call Conversion- All You Need To know!

Dec 14, 2017 119 reads by Ritu Sharma

Connect phone sales back to the original ad campaign, as Bing Ads now allows to import call conversion data, using the offline conversion import which was released the past September.

It can be integrated to any call-tracking system using the Offline Conversion Import tool offered by Bing Ads.

The first call-tracking system to support Bing Ads and use the new call conversion capability is CallTrackingMetrics.

Now Link Facebook Ads To WhatsApp Accounts!

Dec 14, 2017 129 reads by Ritu Sharma

Facebook is rolling out a marketing tool for brands to promote their business with verified business profiles on WhatsApp.

In September this year, WhatsApp introduced verified business profiles to set up their presence on the messaging service that Facebook bought for $19 billion in 2014. Now, Facebook, with its latest feature, paves way for businesses to kick-start conversations on WhatsApp.

Facebook announced this Wednesday, that businesses can now add a link button of their WhatsApp business profile to their ads running on Facebook. These link buttons would be WhatsApp-specific, similar to what Facebook introduced last year and expanded to Instagram earlier this year.

Google Updates the SEO Starter Guide After Several Years!

Dec 13, 2017 131 reads by Ritu Sharma

Google recently announced that it is replacing the old PDF version of the SEO Starter Guide with a new web-based version of the guide. The PDF version was originally released about nine years back in 2008.

The update comprise combination of the Webmaster Academy and the old SEO Starter Guide PDF, which would be helpful in creating modern and search engine-friendly websites. Google said, "The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites".

Features Added For Google Customer Match Targeting!

Dec 13, 2017 128 reads by Ritu Sharma

New features launched by Google for businesses to address and target their regular customers with AdWords campaign. Now advertisers can mention their contact details- phone number and mailing address to re-target known customers and similar audiences.

In 2015, Google launched Customer Match feature, which would enable business advertisers to upload list of customers and other proprietary lists, such as, newsletter subscribers into Google AdWords. It allowed them to target search and display ads to those users. Till now, it only supported email list uploads. However now, phone number and mailing address are included.

Celebrity Q&A Videos Make Rounds On Google Search Results!

Dec 13, 2017 128 reads by Ritu Sharma

Google brings celebrities to frequently answer questions asked about themselves.

When you put in a query about one of the celebrities out there, the search result comes in form of a selfie-style video of the concerned celebrity, answering the popular query.

Videos are placed into the search results and pop up automatically on conducting the search. They initially play without sound. On tapping, they expand to fill the screen and play along with sound.

Auction Insights and Impression Share Data To Be Refreshed Multiple Times A Day!

Dec 13, 2017 117 reads by Ritu Sharma

Google AdWords has switched from refreshing auction insights and impression share details one time per day, to multiple times per day.

The company said "Auction insights and impression share data now refreshes multiple times per day so you can act faster on new opportunities."

Impression share is different from impressions. It is the amount of views your ad received as compared to the amount it could get.

Weekly Infographic: How To Create Better SEO In 2018!

Dec 8, 2017 143 reads by Navneet Kaushal

How To Create Better SEO In 2018

Have your SEO strategies brought you success in 2017? SEO is constantly changing and evolving over time. Many tactics and strategies that used to work are no longer useful in today’s online world. Check out the insightful infographic at Kleverk Designs and get to know the best SEO strategies for 2018 that can help your page rank better in searches.

Top 10 Digital Marketing Articles of this Week: 8th December 2017!

Dec 8, 2017 135 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 8th December 2017

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