Social networking is really the way forward. This couldn't have been proven better by Google's previous announcement of creating FaceBook applications.

eric schmidt Google CEO Hints, AdSense Ads Coming Soon To FaceBook!

Steve Rubel suggests that, "Schmidt Hints Adsense Maybe Coming to Facebook Apps". This is because Eric Schmidt told Adage:-

"How will those developers get paid for those services? We would like to have our ads in those applications."

A Press release informs that Yahoo! OneSearch is now in India.

yahoo onesearch Yahoo! Introduces OneSearch & SMS Search In India!

“How oneSearch SMS works

With the launch of oneSearch SMS in India, Yahoo! is enabling all mobile users to search for almost any content through its 58242 short code. For example:

  • SMS to 58242 with the city name (e.g. Mumbai) returns back the weather

Google News announced a new application for facebook where users can create custom sections or select from a set of pre-defined topics, then browse and share stories with their friends on Facebook.

Google is trying a couple things differently with this application, and it is still in beta.

Vanessa Fox writes that Google did a clandestine launch back in October 12 and has a screenshot to prove just that. Below is the screenshot.

The Microsoft Live Labs blog announces Lista's, Microsoft's Technology Preview Tool.

listaslogo Listas: Microsofts Social Marketing Tool

“Listas is a tool for the creation, management and sharing of lists, notes, favorites, and more. It allows you to quickly and easily edit lists, share them with others for reading or wiki-style editing, and discover the public lists of other users. We encourage you to try using it for meeting notes, bookmarks, shopping lists, to plan a night out, or whatever other creative ways you can think of.

In a bid to do their bit in the ever-growing energy crisis, Google promotes Lights Out San Francisco, and henceforth has turned black (lights out). Apparently, "that turning lights out in San Francisco for even one hour could save as much as 15 percent of the energy consumed on an average Saturday night".

google lights out sf Google Lights Out To Promote San Francisco Eco Conservation

As part of their ongoing tactics to improve their user's search experience, informs the Yahoo! Search blog.

“Members of the Yahoo! Search product, marketing, design, and engineering teams to get out of their cubes and into the "shoes" of our customers for a day. The goal of these customer visits was simple — have every team member understand at a very personal level how their customers use search in their daily lives.

According to Brian McAndrews, the Sr VP of Microsoft's Advertiser Publisher Solutions Group, Google receives too much credit or ad conversions. This was what he stated during a panel discussion at the San Francisco summit of the Web 2.0 Summit.

brian mcandrews Google Receives Undue Ad Conversions Credit, Says Microsoft VP!

As Frank Watson reports, "McAndrews was talking about Microsoft's plan to launch conversion attribution tracking – where the user's previous ad exposure etc. is attached to longer tailed tracking."

After 4 years of working with Yahoo!, Chief Marketing Officer and head of its Customer Experience Division Cammie Dunaway will be saying her final goodbye to the search engine company on November 2, informs Kate Kaye.

yahoo cammie Yahoo! Chief Marketing Officer Cammie Dunaway Resigns!

Dunaway stated no reason for joining the gang of Yahoo! management exodus. Nor did the company who issued a statement. Based on an e-mail Yahoo! sent ClickZ News:

After 4 years of working with Yahoo!, Chief Marketing Officer and head of its Customer Experience Division Cammie Dunaway will be saying her final goodbye to the search engine company on November 2, informs Kate Kaye.

yahoo cammie Yahoo! Chief Marketing Officer Cammie Dunaway Resigns!

Dunaway stated no reason for joining the gang of Yahoo! management exodus. Nor did the company who issued a statement. Based on an e-mail Yahoo! sent ClickZ News:

The official Google Webmaster blog announces Code Search Sitemaps. The Google Code Search team now enables you to create Sitemaps that contain information about public source code you host and would like to include in Code Search.

codesearch logo Now Add Google Code Search Sitemaps In Google Webmaster Tools

“There's more information about this new functionality on the Google Code blog. If you're eager to get going, take a look at our Help Center documentation, create a Code Search Sitemap, sign into Google Webmaster Tools, and submit a Sitemap for Code Search!”