Though Google's strategy with the search engine is “the simpler the better,” but it seems that cultural demands placed on the search giant is forcing it to tweak the philosophy a bit in Korea. Not too far back an alternative design for Google's China page was tried out, to experiment with the push model (Yahoo/ portal-style) vs the conventional Google.com pull model, see: Google China's Trying Alternative Homepage Designs!.

he January of 2008 has brought about a whole new season of strategic partnerships and alliances for the big names in the search engine industry. The Redmond giant alone has had a couple of tie-ups, see: Microsoft and EDGAR Buddy Up To Enhance Each Others Services and Microsoft, Mediacart And Shopping Carts In Grocery Marts.

The penalty hit many a folks quite hard at around the new year, see: Rank #2 to Rank #6. Is It A Google's Penalty?. The issue had been the hot topic on many blogs and forums, strangely enough, earlier when Matt was quizzed on the issue he had said that he wasn't quite aware of the issue. Recently, Barry had written a post about it.

Still some time to go before Google gets its print advertisement venture up and running, but it has already begun hogging the limelight by including 2D bar codes on print ads. The bar codes can well be made use of to reach the online existence of the advertiser, wherein you could get more details about the advertised product to help you with the purchase.

In this world of speculations above reasons, the web world is afloat with another buzz published by Shoemoney. He has reported that Google is going to offer paid reviews through its AdSense system and is currently looking for beta testers. Adding facts to this rumor, he has stated reasons which can make Google enter the paid reveiws business, they are:

Now Access Google Docs Offline!

Jan 29, 2008 | 4,833 views | by Navneet Kaushal

Since the release of Google docs, they've added a new dimension to composing and storing data online, what's even better that Google Docs can now be accessed offline, as the feature is currently being tested, observes Tony Ruscoe.

googledocs Now Access Google Docs Offline!

After the buzz about Yahoo!'s layoffs had been doing the rounds of blogs, forums and the news media, it seems that the layoff is inevitable informs Silicon Alley Insider.

Sources close to Yahoo have told that Jerry Yang has decided to move forward with the layoffs. As expected the company's conference call this week is supposed to be the occasion for the official announcement. The layoffs are expected to be in the range of 1,500-2,500 as against hundreds, as was reported by the NYT and at other sources.

Google has undoubtedly ruled the search engine industry and technology through the years. One of the main reasons for their success has been impeccable research and continuous innovation to the search algorithms, enabling faster easier, effective search experience to the users.

Announcing its new policies, the Google Public Policy blog for AdWords has declared that the political ads should not include accusations or attacks relating to an individual's personal life, nor can they advocate against a protected group. Further, the Google AdWords requires politicians to comply with the editorial guidelines that states that they can campaign for any political view; ask for donations provided, they are a non-tax-deductible organization and you should never mislead the searcher. All in all, these policies go to show the strict but strong stand that Google is initiating.

It was reported that the Google Inc (GOOG.O) Chief Executive Eric Schmidt has predicted for a 'huge revolution' with the arrival of a truly mobile Web which offers a new generation of location-based advertising.

goog ceo Google CEO Aims High With Mobile Web AdvertisingAddressing a panel at the World Economic Forum, he said “It's the recreation of the Internet, it's the recreation of the PC (personal computer) story and it is before us…and it is very likely, it will happen in the next year.”