The Sessions continued with an increased gusto on day two as well, and a lot was deliberated upon by the august panelists and speakers.

Following is our coverage of the sessions on day 2.

Session: Louis Monier: Past, Present & Future of Search

In 2006, Google, Microsoft Live Search and Yahoo! came together and extented their joint support for the Sitemaps protocol. So now furthering this team play, Google, Microsoft and Yahoo! have announced the Cross-host submission for Sitemaps.

logos Google, Microsoft & Yahoo! enable Cross submissions via robots.txt on

For many webmasters, duplicate content always has been a persistent issue. Google even went ahead and got a duplicated content detection patent. However, now Google went even further and has come up with another patent application, developed by Monika H. Henzinger.

Last month Microsoft Corporation and EDGAR Online Incorporation announced a strategic alliance to bring advertising to the EDGAR Online audience and content to the MSN portal. Further, Microsoft has even become an exclusive provider of contextual and paid search ads for The Wall Street Journal Digital Network (WSJDN).

Yahoo! has announced that soon it will give websites the chance to offer more data about their site, in order to help Yahoo better structure the listing of site in search results. The users will be to able to subscribe to some of these special results, while others will be enabled by default.

yelp before yahoo Now Add Customized Meta Data to Yahoo! Search

yelp after yahoo Now Add Customized Meta Data to Yahoo! Search

 Search Marketing Expo West, February 2008, Day 1The Santa Clara Convention Center has come to life as the Search Marketing Expo was declared open. All the attendees have their eyes set on covering fundamental and basic issues, the latest happenings and forward-looking keynotes from leading authorities in search marketing and technologies.

Following is our coverage of the sessions on day 1.

Session: Opening Keynote by Danny Sullivan: Search 3.0, Search 4.0 & Beyond

A good news for all those adCenter users who lately have been complaining about being unable to contact the adcenter support. Lately many bloggers and webmasters have been raising this issue on various discussion forums. Finally now, it seems adCenter has come to see the gravity of situation and has offered help.

Google has updated the terms and conditions of AdSense. The changes were announced on the AdSense blog.

Consider the case of an auction, Sotheby’s, eBay, normally there’s a reserve price (or minimum bid) set based on what is believed to be the minimum value of the product. Now, in congruence with the auction model, YSM is changing the way they set the minimum bids required to participate in a Sponsored Search keyword market.

Google PageRank Update Is On!

Feb 26, 2008 | 4,119 views | by Navneet Kaushal

Close on the heels of the Google SERP Update, now seems Google PR update is on! We are seeing increase in PR for many of our client's sites.
Some fellow members at Webmaster World also confirmed the same.

Few of the IPs where updated PR is currently visible are:, &