Yahoo! Launches 'Glue Pages' in Yahoo! India- Can it really Glue Indian Audience?

May 8, 2008 115 readsby Navneet Kaushal

So now, Yahoo! Finally is paying some attention to towards Indian users. According to Barry Schwartz at Search Engine Land, Yahoo! has announced the launch of Yahoo! Glue Pages in Yahoo! India. This feature will display pages that are embedded with enhanced visual search result page for selective search queries. Search queries entered for categories such as health, sports, entertainment, travel, technology and finance will automatically trigger special 'Glue Pages'.

Google Custom Search now Explores Google AdSense for Search!

May 7, 2008 114 readsby Navneet Kaushal

Two years ago, Google had launched its Custom Search Engine that enabled publishers and users to create custom search indexes that would target their website visitors' search requests. With the immense success of the Custom Search, Google had been adding new features and updates to it and now it has enabled custom search to expand and reach out to Google AdSense for search. According to Google Custom Search Blog, AdSense publishers will now be able to create Custom Search Engines (CSE) and use the various customization features from within their AdSense accounts. This search box can be installed on a website.

Google Launches 'Google Translate'- A translation service for Hindi! Namaste!

May 7, 2008 133 readsby Navneet Kaushal

Google has announced the launch of 'Google Translate', a translation service targeted specifically for Hindi. This service will enable direct and automated translation of English text to Hindi. Currently, Google already has transliteration support for five Indian regional languages such as Hindi, Kannada, Malayalam, Tamil and Telugu.

Steps for the Translation Process:

  • You can easily add the language Google's Indic Transliteration Labs page.

Google Shows Images of Google Products in SERPs! Another Myth or a Fact?

May 7, 2008 114 readsby Navneet Kaushal

It seems like Google never stops testing with its SERPs (Search Engine Result Pages), never issues a notification of conducting a test and with numerous speculations, Google's tests have taken a form of somewhat an Urban Legend.

As Search Engine Land reports, Google is supposedly testing its Product Search by displaying Product Images instead of the default 'Shopping Bag'. At the top of the search results, Google is displaying product image for the 'first result' in the result page, reports Barry Schwartz.

Yahoo! Product Submit might use Auction Model for its Fee Structure

May 7, 2008 113 readsby Navneet Kaushal

Till now Yahoo! Product Submit had a direct fee structure, which meant that it charged a fixed flat category price from its advertisers. However, according to a thread posted at Webmaster World, Yahoo! is planning to move towards the bidding structure for its Yahoo! Product Submit service.

A post at Webmaster World reads, "Yahoo Product submit aka Yahoo Shopping just sent me an email saying that they're converting to Bid based advertising instead of flat rate PPC.

Microsoft Releases New & Improved Live Search- Focuses on Design and Functions!

May 7, 2008 114 readsby Navneet Kaushal

Microsoft has released yet another version of its Live Search, taking into consideration critical data such as user research, customer feedback and other data as well. However, this time MSN's focus has been entirely on the design of the Live Search. According to the Live Search Blog, the new version will greatly enhance user search experience and has also been given a face-lift.

Google Loses another Executive! PR Head Moves to Facebook

May 7, 2008 114 readsby Navneet Kaushal

Looks like Google's advancements in the field of online search and marketing isn't impressing its executives anymore. As BoomTown reports, Google's PR (Public Relations) head Elliot Schrage has left Google and moved to Facebook as its VP (Vice President) Communications and Public Policy. This is the latest addition to the list of executives who have left Google, the last being Google's Chief Information Officer (CIO) Douglas Merill who went to EMI Music as the President of EMI's digital music business.

Yahoo! Releases 'SearchScan'(BETA)- Makes Browsing Safer!

May 6, 2008 116 readsby Navneet Kaushal

Yahoo! in partnership with McAfee has announced the release of SearchScan. It will show those URLs in the Yahoo! SERPs (search engine result pages) that are deemed 'risky'. This feature will incorporate McAfee's SiteAdvisor technology. The goal of this feature is to safeguard the user against spyware and other malicious software from being downloaded on his computers. It would also assist users to prevent themselves from spammy email practices. The SearchScan feature has been implemented in the BETA phase in the U.S., Canada, UK, France, Italy, Germany, Australia, New Zealand, and Spain.

Is Google out with a Confession for its Minus 60 Penalty?

May 6, 2008 116 readsby Navneet Kaushal

It is considered to one of the most dreaded penalties that can be levied by Google on a Webmaster for bad link practices. Known as -60 Penalty, it pushes the website of the penalized Webmaster 60 positions back in the search pages. This penalty is enforced mainly in the case of Paid Links, as they are considered to a be questionable tactic to gather links.

Yahoo! Shares take a Dramatic Plunge as Microsoft withdraws Bid!

May 6, 2008 114 readsby Navneet Kaushal

Yahoo! Successfully avoided the jaws of Microsoft, but found itself drowning in the share market. Microsoft had to withdraw its takeover bid for Yahoo! as the latter had asked for a higher price of $37 a share against Microsoft's final bid of $33 a share. But this deterrence didn't give Yahoo! CEO Jerry Yang any opportunity to smile. Barely 48 hours had passed since the Microsoft withdrawal, when Yahoo's shares took a
steep dive
and took a massive fall of 15% .

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