As seen in a report by Barry Schwartz Google Gears was launched today on Google developer Day.

Explaining the new service, “Google Gears (BETA) is an open source browser extension that enables web applications to provide offline functionality using following JavaScript APIs:

Store and serve application resources locally

Store data locally in a fully-searchable relational database

Run asynchronous Javascript to improve application responsiveness"

A Webmaster at SERoundTable reports a mail he received which says Yahoo! Has begun experimenting with Panama in UK.

Announcing the testing of Panama, Yahoo's contextual search advertising platform in UK, the letter said, "We constantly test new implementations and matching technologies. To help ensure we launch our new ranking model successfully we have started running a limited test across our UK advertiser listings in which the display order of Sponsored Search listings in some keyword markets is based on factors other than bid."

As seen on Webmaster World, websites that were previously banned from Google have now been re-included.

These Webmasters did not even tread on the usual route of filling up the required Reinclusion Request Form. Webmasters became aware of the unexpected behavior when one Webmaster noted, “ One of my sites has been banned from the index (for sure) and has just been re-included. It received the ban about the time that many other members reported problems with sites that included directories.”

As seen in the post "Your Pal, My Pal, PayPal", Yahoo! Publisher Network Webmasters and Publishers can now choose to pay through Pay Pal Transfers.

Michael Mattis, Blog Editor at Yahoo! Publishers Network's official blog writes, "Today at Yahoo! Publisher Network we’re pleased, and I mean pleased, to announce that publishers in our network now have the option to be paid via PayPal, rather than by check or by electronic funds transfer. In addition to the greater flexibility and convenience offered by PayPal, publishers who opt in will enjoy a reduced payment threshold, from $100 to just $50."

In the latest news, Google has acquired a Mountain View, California-based online security firm, Green Border.

Green Border's U.S.P. is being “The industry’s first Desktop DMZ software for Windows, keeps Internet invaders out and enterprise data in. It allows users to safely connect anywhere, go to any website, open any Internet email or attachment, and use any downloaded files without worry. GreenBorder’s unique, signature-less approach never needs updating and provides continuous protection against corruption, theft and invasion of business data systems.”

The NYT reports in the “Google Deal Said to Bring U.S. Scrutiny” report that the FTC “has opened a preliminary antitrust investigation into Google’s planned $3.1 billion purchase of the online advertising company DoubleClick”.

A post at tech crunch reports that Microsoft has unveiled a new, fancy feature in Microsoft Live Search Maps through which 9 cities including NYC and other places in U.K., Canada and America appear in a photo-like, 3-Dimensional map.

This is a great boost for Microsoft to stay ahead and fresh in the race as their competitors still do not have this feature.

As seen on DigitalPoint Forums, inactive AdCenter Webmasters received calls from Microsoft AdCenter Representatives.

The reason why some adCenter webmasters have turned inactive is well echoed in one user's post, "The reason I don't use MSN right now is because of their stupid editorial policy of having to get every keyword approved. Google doesn't do this, and has not faced legal action about it… They also disapprove keywords for the worst reasons – I guess they have never heard of going after the long tail, and reject so many keywords that are considered related to the product, and that get high CTR and ROI on Google."

Philip Lenssen conducted a Q & A round with Radhika Malpani, Google's Senior Staff Software Engineer regarding Google Image Search.

According to Malpani, Google Image Search is the best option as the folks at Google "focus on comprehensiveness, relevance, and user experience. According to our internal testing, we score the highest when it comes to all 3 factors combined." "We have created advanced proprietary technology that checks keywords and phrases, URLs, and the image itself" came the reply when asked how Google managed to filter out adult images for non-adult search queries, when compared to other search engines.

Celebrating the first anniversary of click-to-play video ads, Google AdSense launched new video formats.

The formats include:

the 728×90 Leaderboard

the 120×600 Skyscraper, and

the 160×600 Wide Skyscraper.

This is in contrast to the earlier format where video could be used on 300×250 Medium Rectangle, the 336×280 Large Rectangle, the 200×200 Small Square, and the 250×250 Square.