Danny Sullivan, Search Engine Land's Editor-in-Chief and MC of the event moderated the discussion where speakers were Matt Cutts, Software Engineer, Google, Inc; Michael Gray, Owner, Atlas Web Service; Gord Hotchkiss, President and CEO, Enquiro; Tim Mayer, VP of Product Management, Yahoo! Search and Danny Sullivan, Editor-in-Chief, Search Engine Land.

After lunch began the Meet SMM session where Danny Sullivan, the event's go to guy, moderated with speakers Rand Fishkin (SEOmoz), Cindy Krum (Blue Moon Works Inc.), Todd Malicoat (Stuntdubl) and Neil Patel (Pronet Advertising). All in alphabetical order, as always. Danny starts off the session with how social media helped Search Engine Land go places.

Danny Sullivan introduced keynote speaker, Satya Nadella, Microsoft's Corporate VP, Search & Advertising Platform Group, as a 15 year old. To which the calm man only smiled. Who would have thought the man would look more at ease as more questions fired his way.

Moderated by event organizer Danny Sullivan he gave a brief introduction of the panelists (Vanessa Fox (Google), Amit Kumar (Yahoo! Search), and Peter Linsley (Ask.com), and Eytan Seidman (Microsoft), like the geeks in the room needed to be reminded.

Beginning first was Eytan Seidman (Microsoft), the Lead Program Manager, who stressed on the fact duplicate content fragments your rank. Also, to be maintained is simplicity in session parameters. Duplicate content is okay for different locations if the content is unique. An important pointer was to 'always use client-side redirects'.

The highly anticipated Search Marketing Expo started on a light note with Expo organizer Danny Sullivan hosting the 'You & A” with everyone's favorite Google Guy, Matt Cutts.

Soon enough the session began when a guy asked Matt about how well Google can tell about a person's location

Google Audio Ads Beta Rolls Out!

Jun 5, 2007 | 2,479 views | by Navneet Kaushal

Inside AdWords announces Google Audio Ads Beta is ready for use and has been given access to US AdWords account users. Half the number of US AdWords account users have been given access as of now while the latter half will gain access by the end of the month.

Economic Times reports that India's NIC (National Informatics Centre), will potentially receive help from Yahoo! or Google with whom they are in talks currently, for an improvement of over 5,000 websites' search engines.

The requirement for more advanced and hi-tech search engines arises as NIC hosts a multitude of data of national importance such as "results of all examinations such as CBSE and civil services, the online mobile phone directory of those customers who are part of the do-not-call registry, birth, death, caste, domicile and residence and land records".

In the latest news, Yahoo! launched YSM's 'quality-based pricing' over its 'sponsored search and contextual listings marketplaces' which will further help 'increase ROI and reduce search marketing costs for advertisers'. The initial announcement was made in YSM's official blog "A New Pricing Model Rolls Out Today".

Yahoo! announced the launch of Yahoo! Search Marketing's Commercial API Program which will provide free, open access to the "Panama" search marketing APIs.

With the New Commercial API Program, advertisers, developers, ad agencies, technology providers and other commercial partners can enhance their 'existing business offerings or create brand new search marketing tools and applications'. In addition, optional fee-based, value-added services will be offered so commercial clients can fully leverage Yahoo!'s APIs for their clients.

Riona MacNamara in Google Groups posts an interesting feature which announces the plans to restructure Webmaster tools Help Center aka Webmaster Guidelines.

Riona explains, the motive behind the change is " to improve the way we organize and present help content. We want to make sure that our content is technically accurate, relevant, and up to date, and that it's easy to navigate and find exactly what you're looking for. Is the content broad enough in scope? Deep enough in detail? Does it have the right mix of instructional and conceptual info? "