Couple of days back we reported on the new updates in Yahoo! Search and how Google Finally Has a Real Challenge!. As exciting and improved the changes are it adds more challenges.

The biggest task being of how to optimize it. Given below are few tips that will help you optimize your site better:-

As seen on Google groups, one Googler, Wysz says that spammy blogs that are linked to a site will not affect one's ranking etc.

"I wouldn't really worry about spam sites hurting your ranking by linking to you, as we understand that you can't (for themost part) control who links to your sites. However, there is some action you can take if you come across spam in Google's index. The preferred method of reporting spam to us is by clicking on "Report spam in our index" while logged into Webmaster Tools."

Back in August, we reported that, " Might Face Shut Down For Not Releasing Orkut Users' Details" also, there was news about how "Google Removed Fake 'derogatory and malicious' Orkut Profile of Indian Chief Minister".

Now, WSJ reports, that, "Google said advertising appeared on only 1% of Orkut pages and represented a "test" of online marketing on the social-networking site, which is especially popular in Brazil and India. The move came after a Brazilian nonprofit group, SaferNet, lodged a complaint with a Brazilian advertising body."

In a blog appropriately titled, "Relevance, Relevance, Relevance", the official blog of the Live Search team at Microsoft has concisely documented the transformation and improvement of Microsoft Live Search.

"This tour guide (their own words) includes:

Microsoft Office Live Small Business will partner The Search Agency Inc. 'to deliver a new range of services designed to help small businesses get up to speed on search engine marketing. The Search Agency will design keyword advertising campaigns for Microsoft Office Live Small Business customers and lead courses that teach the essentials of search engine marketing. The Search Agency is an industry leader in search engine marketing (SEM) and search engine optimization (SEO),' informs a press release called 'New Microsoft Office Live Small Business Offering Helps Small Businesses Get Started With Search Engine Marketing.

A week back, Yahoo! Purchased behavioral ad network BlueLithium for $300 million.

Now, Reuters informs that “Yahoo gets approval to buy ad firm BlueLithium”. “U.S. antitrust authorities decided the deal posed no antitrust concerns. The transaction was listed in a daily notice of such approvals issued by the FTC.”

yahoo bluelithium FTC Okays Yahoo!  BlueLithium Partnership

Link Building Must Knows!

Oct 3, 2007 | 2,716 views | by Navneet Kaushal

For all of you, who need a checklist of link building help, Debra Mastaler has compiled a list of foundational link-building things to do. These include:

  • Apply to the Yahoo! directory (cost – moderate)
  • Submit to solid directories such as Joe Ant, GoGuides, BOTW, Ezilon, Rubberstamped and Massive Links. (cost -moderate)
  • Join a Chamber, your industry Association, and clubs. (cost – low to moderate)

There is some more information about the new Webmaster Portal Beta that is going to come soon. From the Live Search Webmaster Tools Team,

New Google Photo Blog!

Oct 3, 2007 | 3,222 views | by Navneet Kaushal

Google launched another new blog named, Google Photos/Picasa Blog. The reason behind the introduction of this latest blog, as Google explained, "A picture is worth a thousand words, but sometimes there's still more to say."

This new space will be used to post feature updates, photography tips, along with favorite photo albums. This blog is designed keep users updated with the latest developments from the Picasa team.

WebmasterWorld members are reporting on the new ranking trends which are appearing on the following Google datacenter IPs:

The response amongst the members, regarding these new SERPs are mixed. Some users are seeing better content, less supplemental results and scraped sites, and more "old fashion content." There are some users whose sites are dropped out of the index, as a result of the new scraper sites. It still not very clear to determine who is the authority site when it comes to the preference of the original content by Google.