The adCenter blog reported that Microsoft has announced at Search Engine Strategies in London, that the adCenter customers in the UK can now sign up and take the adExcellence exam. In an earlier post, we had covered about this new accreditation program.

Microsoft has released a digital advertising platform for India in association with four leading portals to facilitate digital advertising by bringing together both the advertisers as well as the portals on the same platform.

The newly launched digital advertising platform will provide display, contextual and video advertising solutions for its partners. Microsoft Digital Advertising Solutions' sales partner NDTV Media would bring the advertisers to the platform.

Ask.com Grows 20% In January

Feb 22, 2008 | 3,798 views | by Navneet Kaushal

The comScore data released today shows that Ask.com is making great leaps in the search queries. The data analyses further tell that Ask has seen more growth than Google, MSN, or Yahoo in the last month (January 2008) than compared to the prior month's volume.

Yesterday a whole lot of bloggers everywhere were shocked and shaken when they saw their Feedburner's Subscriber Count abruptly plummet to about 50% from the previous day. We were no exception and were left shell-shocked when we saw the figures drop down by as much as half, we had over 1000 subscribers the day before and dropped down to 678 yesterday as you know. And we went about figuring out what went wrong. It was only after we checked out the subscribers of the other blogs that that we keep a tab on, taking a hit, we knew we were not alone.

It has long been a piquing question that does having .org domain improves your sites ranking? However, now we have a reliable study conducted by Virante to prove it is so. It has completed the preliminary investigation and the findings were published on the Google Cache.

Keyword research is very basic to online marketing of all sorts, Blogging is no exception to that rule. Blogs generally rank well in search engines mostly due to their structure and frequently refreshed content. However, if you blog and don’t use the words people are actually interested in or actively searching for, you could be missing out big opportunity to get traffic.

Two new severance plans to shield employees, is the way Yahoo has adopted now to protect its staff if Microsoft’s unsolicited takeover bid is successful. The announcement came through its filings with the US Securities and Exchange Commission (SEC) on Tuesday.

The new plans filed can be availed by all full-time employees eligible for severance pay equal to base salary for four months to 24 months, based on the employee’s job level. Furthermore health and dental coverage is also included.

In an intriguing and informative interview with Google's search evangelist Adam Lasnik, Lee Odden finds out about Adam's responsibilities at the company and information about several aspects:

  • Google compliant Flash and JavaScript.
  • Duplicate content issues and penalties.
  • Using the nofollow for a PageRank.
  • How are international sites best handled in Google?

Goliath Google's latest SEC filing points to a possibility that its future revenues could be hurt while trying to contain "accidental clicks" on Web advertising. The effect could be felt on Google’s near-term advertising revenues.

smx west125x56 Search Marketing Expo West(SMX) Happening Soon!Search Marketing Expo West is three-day search engine marketing conference, organized by Third Door Media. Beginning from February 26 at the Santa Clara Convention Center, the conference will cover topics that involve not only fundamental and basic issues, but also up-to-date topics on future developments, forward-looking keynotes from leading authorities in search marketing and technologies. It will end on February 28. This tree-level conference – for beginners, intermediates and experts – will hold 50 search marketing sessions included in the agenda.