Yahoo! Loses Jeremy Zawodny!

Jun 13, 2008 116 reads by Navneet Kaushal

You win some, you lose some! I guess this is exactly what is happening with Yahoo! After winning a long anticipated deal with Google, Yahoo Inc is now in the inevitable loop of losing three more of its prized possessions. If you remember, I had mentioned in February this year, about the departure of one of Yahoo's Top Guns, Bradley Horowitz (Head of Yahoo's Advanced Technology Division), who accepted an offer from Google. Well! History seems to be repeating itself and now not one, not two, but three high level employees are on their way to the exit door of Yahoo! Inc. According to NYT, two senior Yahoo! Executives Jeff Weiner (Executive VP, Network Division) and Usama Fayyad (Chief Data Officer) are leaving Yahoo! Also, one of the very well-known faces and a veteran at Yahoo!, Jeremy Zawodny is also severing his ties with Yahoo! On his personal blog, Zawodny has confessed his intentions of leaving Yahoo! and said, “In the next few weeks, I'll walk the halls at Yahoo! as an employee one last time and turn in my purple badge. After 8.5 years of service and a better experience than I could have possibly imaged back in 1999, the time for me to move on has arrived.”

Google Related Search Suggestions! Now Faster and with New Results!

Jun 13, 2008 114 reads by Navneet Kaushal

Google is educating users about the 'related search suggestions' and how it helps users narrow their search and get what they are looking for. According to the Google Blog, Google identifies related search queries by evaluating data from multiple sources. In related search suggestions, Google provides users with valuable automatically generated suggestions, that would be most appropriate to their query. While these related search suggestions are usually shown below the search results, the algorithm sometimes causes them to display above the search results.

Microsoft Live Search Cash Back Now Expands into Ebay

Jun 13, 2008 114 reads by Navneet Kaushal

Last month, Microsoft had introduced a unique service within its Live Search called the 'Live Search CashBack'. The service provided users with a great option, that if they perform a search on 'MSN Live Search' and then make a purchase, MSN would be offering them cashbacks. Now, according to the Live Search Blog, all of eBay's "Buy it Now" offers will be eligible for cashback rewards.

Finally Yahoo! & Google Enter Non-Exclusive Search Partnership! Search Marketing Braces For Impact!

Jun 13, 2008 115 reads by Navneet Kaushal

Finally, the much speculated Yahoo!-Google deal has been materialized. Yahoo Inc and Google have announced a non-exclusive advertising agreement. The day was filled with all sort of announcements, analysis and reviews, in regard to the Yahoo! -Google Deal.

  1. Google Press Release.
  2. Yahoo! Press Release for the Non-Exclusive Deal with Google.
  3. Yahoo! Press Release mentioning the conclusion of the Microsoft Talks.

360 Enterprises Inc Takes over SEO & Social Media Firm 'HybridSEM'!

Jun 12, 2008 113 reads by Navneet Kaushal

The parent company of and, 360 Enterprises Inc. has taken over the SEO and social media firm Joe Whyte is the owner of

According to Joe Whyte, “Access to 360’s resources allows to scale our services from a niche market to a massive market. I am proud and excited to be working with such talented and energetic industry leaders who share the same innovative vision.”.

Google Offers 'Skip Intro' in its SERP Results! No more Waiting!

Jun 12, 2008 113 reads by Navneet Kaushal

At times it is quite annoying, when you visit a website and the first thing you are greeted with is a 3D Animation Intro. Although, it is a really good way of introducing one's website, but for people who do not have high-speed connection, it takes ages for the intro to end and that is by far one of the most frustrating aspect in the field of browsing experience. However, according to Google Blogoscoped, Google has now incorporated a new feature in its SERPs (Search Engine Result Page). Called the 'Skip Intro', it is featured on the 'Result Page' itself and can be found right next to the result.

Google Algo Tweaks: Webmaster Reports of Traffic Down by 90%!

Jun 12, 2008 114 reads by Navneet Kaushal

Reports are flooding in from Webmaster World, that there seems to be a sudden and a dramatic traffic drop from Google. Numerous Webmasters have been reporting about this disturbing development. According to some of the reports, the drop is as high as up to 90%. It seems that Google is fast dropping hundreds or maybe thousands of pages from these Webmasters' websites.

Tips and Suggestions to Write Search Friendly HTML Code!

Jun 11, 2008 113 reads by Navneet Kaushal

Jonathan Hochman at Search Engine Land has put forth, twelve very interesting tips and suggestions that would enable a user to write search friendly HTML codes.

Some of these tips are:

  1. Don't repeat yourself. Use server side includes for headers, footers, menus, and standard <head> items such as links to CSS documents and external JavaScript files.

Google's Advises on the Dilemma Between Absolute and Relative URLs!

Jun 11, 2008 114 reads by Navneet Kaushal

Almost every Webmaster is always eager to know, as to whether they should use absolute links or relative links, in an effort to optimize his website. Absolute URLs mean, that a Webmaster is linking a URL by using the portion as well, that would in turn link to the author's pages. So, in the case of, the link will become '' However, in the case of relative URLs, the relative URL for that author's page would be a link like '/authors.php.'

Google Trends 'Updated'! Introduces 'Numeric Scale' & 'CSV Export'!

Jun 11, 2008 115 reads by Navneet Kaushal

Google Trends is a service that can be used to see how popular certain search terms are across geographic regions, cities, and languages.Ever since the launch of Google Trends in March 2006, Google has been tweaking it up to keep it in sync with the ever evolving trends. Now, Google has launched the latest version of Google Trends. With the new Google Trends, you can now view the numbers on the graph and can also download them to a spreadsheet.

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