Google Loses another Executive! PR Head Moves to Facebook

May 7, 2008 114 reads by Navneet Kaushal

Looks like Google's advancements in the field of online search and marketing isn't impressing its executives anymore. As BoomTown reports, Google's PR (Public Relations) head Elliot Schrage has left Google and moved to Facebook as its VP (Vice President) Communications and Public Policy. This is the latest addition to the list of executives who have left Google, the last being Google's Chief Information Officer (CIO) Douglas Merill who went to EMI Music as the President of EMI's digital music business.

Yahoo! Releases 'SearchScan'(BETA)- Makes Browsing Safer!

May 6, 2008 116 reads by Navneet Kaushal

Yahoo! in partnership with McAfee has announced the release of SearchScan. It will show those URLs in the Yahoo! SERPs (search engine result pages) that are deemed 'risky'. This feature will incorporate McAfee's SiteAdvisor technology. The goal of this feature is to safeguard the user against spyware and other malicious software from being downloaded on his computers. It would also assist users to prevent themselves from spammy email practices. The SearchScan feature has been implemented in the BETA phase in the U.S., Canada, UK, France, Italy, Germany, Australia, New Zealand, and Spain.

Is Google out with a Confession for its Minus 60 Penalty?

May 6, 2008 116 reads by Navneet Kaushal

It is considered to one of the most dreaded penalties that can be levied by Google on a Webmaster for bad link practices. Known as -60 Penalty, it pushes the website of the penalized Webmaster 60 positions back in the search pages. This penalty is enforced mainly in the case of Paid Links, as they are considered to a be questionable tactic to gather links.

Yahoo! Shares take a Dramatic Plunge as Microsoft withdraws Bid!

May 6, 2008 114 reads by Navneet Kaushal

Yahoo! Successfully avoided the jaws of Microsoft, but found itself drowning in the share market. Microsoft had to withdraw its takeover bid for Yahoo! as the latter had asked for a higher price of $37 a share against Microsoft's final bid of $33 a share. But this deterrence didn't give Yahoo! CEO Jerry Yang any opportunity to smile. Barely 48 hours had passed since the Microsoft withdrawal, when Yahoo's shares took a
steep dive
and took a massive fall of 15% .

Unicode 5.1 now Active in Google Search

May 6, 2008 114 reads by Navneet Kaushal

Last month, the Unicode Consortium had announced the release of Unicode 5.1. Almost every webpage nowadays uses a wide variety of different character codings ranging from ASCII, Latin-1, Windows 1252, or Unicode. The problem with these codings is that most of them are programmed to interpret only a small set of languages and are completely useless when required to interpret a new language. However, Unicode is designed to make sense of just about every language that is in use today. The benefits of such a coding are immense.

Tug of War Ends- Microsoft Walks off the Yahoo! Bid

May 4, 2008 116 reads by Navneet Kaushal

In what appeared to be Microsoft's dream, of becoming a Titan in the world of Information & Technology arena came crashing down as Microsoft announced that it would be withdrawing from its bid to takeover Yahoo! Inc. This about turn in the Microsoft-Yahoo! tussle came at a meeting that took place in Seattle, Washington, where Yahoo! rejected Microsoft's bid of $33 a share which amounted to a total of about $47.5 billion. The new increased bid from Microsoft was a straight jump of $5 billion. Yahoo! Chief Executive Officer (CEO) Jerry Yang however, made it very clear to Microsoft that any bid below $37 a share would not be acceptable to Yahoo!.

April-May 2008 – Week 4: Weekly Cover-up of Important Search Engine Related Happenings

May 3, 2008 113 reads by Navneet Kaushal

Here is all the news, launches, updates or any thing that happened in world of Search Engines. All in a nutshell for you all to enjoy.

  • Microsoft Raises Bid for Yahoo! after Yahoo's Impressive First Quarterly Results!
    Microsoft has risen its bid for Yahoo! To above $31 per share, hoping to achieve a friendly merger of the two Internet behemoths. After an impressive First Quarter Financial Results for 2008, Yahoo's CEO (Chief Executive Officer) Jerry Yang had announced that Yahoo! was open for any and all deals that would come its way, including Microsoft's bid for Yahoo!.

Microsoft Raises Bid for Yahoo! after Yahoo's Impressive First Quarterly Results!

May 3, 2008 114 reads by Navneet Kaushal

After an impressive First Quarter Financial Results for 2008, Yahoo's CEO (Chief Executive Officer) Jerry Yang had announced that Yahoo! was open for any and all deals that would come its way, including Microsoft's bid for Yahoo!

Google TV Ads Expands. Reaches out to all U.S. Advertisers. Gives Rebate of $2000 on the First Advertisement!

May 2, 2008 115 reads by Navneet Kaushal

Google has introduced a unique all-digital with the sole purpose of helping advertisers buy more accountable and measurable TV advertisements more easily, efficiently. According to the Google Blog, this program had been in Beta Test Phase and also in 'Invitation Only Mode' since its initiation in June 2007, but Google has expanded its reach to all U.S. based advertisers. This will allow advertisers to launch national television advertisement campaigns from their existing AdWords Account.

Google to Launch 'Google Ocean'!

May 2, 2008 114 reads by Navneet Kaushal

Google gave us in depth look of our planet through Google Earth, gave us a good look at the sky through Google Sky and now Google has delved below sea level with Google Ocean. According to Cnet Google has been in discussions with oceanography experts in an effort to create a 3D oceanographic map. This tool would be quite similar to other available 3D online mapping applications.

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