Microsoft Has Acquired Multimap

Dec 13, 2007 | 8,310 views | by Navneet Kaushal

The story reports that the Redmond giant has bought Multimap. They say that "Microsoft said that Multimap will complement offerings such as Virtual Earth, Live Search, Windows Live services, MSN and its new $6.5bn (£3.2bn) acquisition aQuantive."

This acquisition is "an attempt by Microsoft to compete with Google, whose Google Maps and Earth tools dominate the global online mapping and location market."

The Official Google Blog announced the launch "Today we're pleased to announce the full launch of Google Maps in New Zealand."

The maps are a full launch because "today we're unveiling a localised and customised site for our users in New Zealand. We've added full local business search capabilities, plus the Local Business Centre, so that any Kiwi business can get a free listing."

Keith Chan reports that Google seems to be trying out a scroll feature for Google AdSense advertisements in its Hong Kong version.

googlescroll Coming up Toggle Feature In Adsense?

Further, "There are five 'sets' of ads that you can toggle around." You can also check out the video of the toggle ads in action, made by Keith.

Whether this new feature would be a hit or a miss only time will tell!

Besides Rapping about it, there are other tried and tested ways to create a successful link campaign. Without link-building there would not be any high rankings. Read on to know all about the art and tactics of Link-building & Relationship marketing.

On the other hand, a growing trend in Link Building is how it has slowly shifted form to more of relationship marketing than simple old linking. Here goes: -

According to Reuters "Microsoft Corp. began on Monday to place advertisements on its U.S. MSN Mobile page, moving into the nascent mobile phone advertising business."

Further, that the biggies Microsoft, Google and Yahoo see the mobile advertising market as being more lucrative than the online advertising market which is worth $40 Billion.

To begin with Microsoft would advertise for "from Bank of America, Paramount Pictures and Jaguar." has launched the AskEraser feature to enable searchers to delete their search activity from's servers.

askeraser1 Delete Your Footprints With AskEraser

You can turn on or turn of the feature at your will.

askeraser2 Delete Your Footprints With AskEraser's help page on the feature gives the details about its functionality. The list of FAQs include:

General Information: What is AskEraser?What is search activity data?Is my search activity deleted immediately?

Google Changes Its News Algorithm!

Dec 11, 2007 | 2,198 views | by Navneet Kaushal

Google News blog in the post titled "Quantity and quality" reports about a couple of changes in Google's new algorithms "We are constantly improving our algorithms to bring you a better organized, more relevant selection of the day's news. This is an ongoing process, but in the past few months we have been working on a number of improvements that we hope bring us closer to this goal."

Matt Cutts has tried to make the picture crystal about the statements he made at Pubcon. The issue has been doing rounds on a lot of blogs and forums. See, Would Subdomains Be Treated as Folders By Google?

Barry Schwartz deliberates upon Matt Cutts's statement about subdomains being treated as subfolders by Google at Pubcon. He says that it can have consequences for companies and SEOs. Further, he talks about the applicability of such a change, he cites that if you search for Google on Google, "Google returns ten results from Google, nine of them from and one from Here is what I see right,,,…" would the rule apply to Google as well?

Is MSN Live Going Regional?

Dec 10, 2007 | 2,468 views | by Navneet Kaushal

Microsoft seems to be regionalizing searches observes Woz on a thread on Webmasterworld. He says "just noticed today that it seems to be regionalising results automatically. I.e., being in Australia, is automatically serving results focused towards, but not necessarily from, Australia." However he also observes that "They have added an "Australia Only" tick box which indeed does only return results from Australia, but there seems to be no simple way of turning off the regioanlisation for general results." Why not? One may ask, are they still testing it.