Google's Sicko Bad Press!

Jul 2, 2007 | 1,987 views | by Navneet Kaushal

imagessicko Googles Sicko Bad Press!When Lauren Turner in Google's official Health Advertising blog took on Michael Moore's “Sicko” and said, “Whatever the problem, Google can act as a platform for educating the public and promoting your message” in the post, “Does negative press make you Sicko?” , little did she know what was in for her.

drag to change route Customize And Personalize Even More Of Google Maps!With Google Maps now anyone can get step-by-step driving directions, Plan a trip with multiple stops, Check live traffic conditions (select cities) and now Drag 'n drop points to customize your route reports Ryan Sturgell and Barry Brumitt at the official Google Lat Long Blog.

You can customize our driving directions to follow the route of your choice. Simply click on the route, drag it around, and the purple line follows you. When you've found the route you want,

Microsoft AdCenter's official rep posts “MSN Content Ads Go Live” in Search Engine Watch Forums announcing the launch of Microsoft AdCenter Content Ads.

Over at the thread, a Microsoft AdCenter rep announced:

“Today is the official launch of content ads on MSN's Adcenter so I wanted to give out a couple quick pointers on set up/editing because I know you will run into the same issues as I have.

images0021 81 % of Indian MSN Users Browse Travel Related Info Based on a research conducted by Microsoft Digital Advertising Solutions Online Travel Survey, Indians browse and surf the net for leisure and travel related information reports Television Point.

Between November 2006 and April 2007, 7,000 MSN and Windows Live users in 10 Asia-Pacific nations, including India were surveyed. Also, seven out of 10 Asians found it helpful to make online travel bookings.

Recently Google Webmaster Central got an overhaul and more members. Matt Cutts in his official blog announces.

Suggestions include:

  1. Part of the page creation includes a hidden link (via css) that only shows if you print the page, or view it in print preview and whether this be considered outside the Google guidelines.
  2. Updated guidelines are worded less ambiguously than the old.

 Referrals Version 2.0 For AdSense Publishers!Following the March launch of Referrals beta, Google's Inside AdSense blog informs that its latest avatar has been unveiled as Referral 2.0 in the post “Referrals 2.0 launches to all AdSense publishers.”

Key benefits of the new Referrals 2.0:

logo ms ad.thumbnail ContentAds: Microsofts Answer To Google Adsense?A thread at Digital Point announces says that one user "Just Beta Tested MSN's New Adsense-Like Network" apparently its called ContentAds.

image3.thumbnail Google Taken To Court For Violating TrademarksCalling it “the most ambitious anti-domainer lawsuit to date”, Eric Goldman reports on how Vulcan Golf sued Google for violating trademarks.

The class action complaint filed by Vulcan Golf cites their reason very clearly saying, "defendants' shocking and egregious intentional, bad faith scheme to generate revenue, and profit from their illegal and deceptive actions in deliberately hijacking, diluting, infringing and otherwise unlawfully using Lead Plaintiff's and the Class's venerable, valuable and distinctive and famous registered marks, tradenames, logos, famous names and other distinctive/valuable marks ("Distinctive and Valuable marks") for their own commercial gain."

campaignoptimiser3.thumbnail AdWordss Latest: Campaign Optimizer Tool!Seroundtable informs about a new service by Adwords, namely the Campaign Optimizer Tool.

As seen on AdWords Help Center

campaignoptimiser4.thumbnail AdWordss Latest: Campaign Optimizer Tool!"The Campaign Optimizer is a free AdWords tool designed to help you fine-tune your advertising campaigns. When you run the Campaign Optimizer, we automatically analyze your budget, keywords, and landing page, and create a customized proposal for your campaign. You can then review the proposed changes and accept the ones you want to apply. You can reach the Campaign Optimizer via the Optimize Campaign link on your campaign details page. You can also go to the Tools page of the Campaign Management tab and click Campaign Optimizer.”

smallish patrickcrane thumb Yahoo! Marketing VP Hops Over To LinkedIn!LinkedIn a happening business networking and social media company announces that it has hired Patrick Crane as their Vice President of Marketing.

About joining LinkedIn, Patrick Crane says, “I am thrilled to join LinkedIn and to play my part in building the world’s #1 professional network. We are just beginning to see the impact of connecting the world’s career-minded community, as LinkedIn starts to help millions of people realize their professional goals.”