Google Content Network Now Officially Open to Third-Party Advertisers- The People's Company!

May 23, 2008 114 reads by Navneet Kaushal

So, it looks like Google is slowly proving itself to be the 'People's Company', as for this entire week it has been opening itself to the users and advertisers alike. As I had reported to our readers this week, Google had begun to accept third-party tags on its Content Network. In this latest addition, advertisers will be able to work with third parties in order to serve and display advertisements, empowering them with more control and flexibility over their campaigns.
Now, following Google's tradition of 'compassion towards publishers', Google Content Network is accepting third-party advertisements from qualified third party vendors according to Google AdSense Blog. Many of the high-end advertisers at AdWords had been requesting for this service as they work with third parties to create and manage their online campaigns. As stated in the AdSense blog, the proposed third party advertisements will be accepted in English language only, but there are chances that other languages may be added soon.

Tips & Suggestions to Improve 'Image Ranking' in Search Engines!

May 22, 2008 115 reads by Navneet Kaushal

Last month I had informed our readers about the importance of Image Ranking and that Google was working on a ranking algorithm for images. Following the same track of 'Image Rankings', I recently came across a post at the Phoenix Realm that emphasizes on the importance of the role that images play in attracting traffic to websites.

'Experiment to Improve Rankings in SERPs'! New Results Updated!

May 22, 2008 114 reads by Navneet Kaushal

SEO or Search Engine Optimization has slowly turned into a field of experiments. Users around the world constantly practice 'Trial and Error' methodology to enhance or optimize their websites in an effort to improve their site rankings and clickthrough rates in the SERPs (Search Engine Result Pages). Recently, I came across a post by Tim Nash, a software architect who intends to refine an experiment that is aimed at improving clickthrough rates in SERPs through optimization. Now, Tim has come out with an update as to how the experiment has faired so far and gives us in-depth details on his findings. However, the readers must keep in mind that this experiment is designed with the sole purpose of improving the rankings and in no ways is associated with higher rankings. Additionally, both the participating websites (with explicit permission from the clients, of course!) are UK based and only clickthroughs from and were monitored for the results. Let us begin then:

SERP Changes in Strange but True!

May 21, 2008 114 reads by Navneet Kaushal

Just like the planetary alignment is a rare sight, so is the news of updating their search index or algorithm!. Especially after their last update was a year ago. However, several posts have surfaced at Webmasters World reporting, that such an update has indeed taken place. Here are some interesting posts, to make you a believer:

Microsoft Live Offers Cash Backs to Consumers! Enough to Increase User Base?

May 21, 2008 116 reads by Navneet Kaushal

Microsoft is all set to follow the footsteps of corporate banks that offer 'CashBacks' on Credit Card purchases. The Wall Street Journal reports, that Microsoft is implementing a new service called the 'Live Search Cash Back' . This service is a collaborative effort between Microsoft, eBay and PayPal and will be offering cash backs to consumers that would perform a search on 'MSN Live Search' and then make a purchase. This move is being contemplated as a Microsoft effort to increase website traffic and better compete with Google. Google on the other hand makes most of its revenue by displaying advertisements in its search results.

Google Health Ails in Infancy! Privacy Concerns!

May 21, 2008 114 reads by Navneet Kaushal

Yesterday I informed our readers that, as part of the Google Factory Tour, Google had announced the launch of Google Health. This service from Google will enable users with just a Gmail ID to sign in and store their personal medical records that Google can share with user selected organizations and individuals with explicit user permission. However, since the horrendous loss of the AdWords Data, there is considerable concern over Privacy Issues and many users are reluctant in using the Google Health service.

Google Finally Gives A Peek Inside the 'Google Search Quality' while ranking sites!

May 21, 2008 115 reads by Navneet Kaushal

Google has finally decided to lose the 'Secret Agent' persona just a bit and via the Google Blog given a tour of its 'Search Quality' The quality team responsible for the ranking of Google Search Results is called the Search Quality Team. One of the main responsibilities of the Search Quality Team is to ascertain the importance of a web page and decide its relevance towards the user query before displaying the page.

Yahoo! Improves Sponsored Search. Better or Worse? Time will Tell!

May 20, 2008 114 reads by Navneet Kaushal

Yahoo! in its latest efforts to prove that it is still worthy of user confidence, has implemented several minor changes to its Sponsored Search Console. It is aimed at making the interaction between the console and the advertiser more informative and much easier. Advertisers will now have a chance to look at those campaigns, ad groups and keywords that are offline.

Google's Controversial AdWords Automatic Matching Goes into Expansion Mood!

May 20, 2008 114 reads by Navneet Kaushal

Google is planning to expand its AdWords Automatic Matching feature in its beta phase. So, get ready to shell out some extra money for keywords that you have not even listed. The program about which I had mentioned earlier, tends to become active once it sees that you have some extra money left in your AdWords account. It serves to automatically target new keywords that are not already triggered by the keywords lists of an advertiser and thus uses up all the allocated budget.

Google Offers a Look at Their Search Factory!

May 20, 2008 115 reads by Navneet Kaushal

As I had mentioned earlier, Google allowed the people around the world to have a glimpse into their search factory when they broadcast an informal gathering on the way search was expanding and also gave an update on Google Health. According to Google, the discussion centered around the various media types that have become a part of the core universal search.

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