Some sites are all about direct sales. Search is arguably the most influential and accountable form of online marketing and we've assembled a list of experts who will show you the way. This session will focus on direct conversion behavior and turning visitors into customers and cash. Go Maximum or go home.

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

In a recent thread titled, "December 1, 2007: Yahoo Update?" at WebmasterWorld, there are assumptions made my users for a possible update coming out on December 1st.

Some even reported of noticing an update, while others left that Yahoo! rolled it back this time. However, many are reporting of significant changes in the Yahoo! Search results.

Reuters reported that Google Inc is looking for more advertising partners outside its proposed purchase of DoubleClick Ltd. Tim Armstrong, Google's president of advertising and commerce in North America, said that Google is planning for a joint system to sell ads in print, radio and television for better management of ad inventory.

At the Live Search Webmaster Center blog, Microsoft clarified that the cloaking detection system ia working properly. Earlier, there were some reports of skewed site statistics, ads reporting and high traffic load. The team has made some adjustments to the process to correct the errors.

In a recent SEOCO blog, it was reported that Live.com now returns extra links under the first result. This latest change is quite similar to that of Google's site link feature. With this latest feature, one does not have to spend time hunting through web pages to find relevant information that they are looking for.

logo Google Trends With A New API ProgramGoogle Trends program will get a new look with a new application interface program. According to Marissa Mayer, vice president of search products and user experience at Google, the interface will be released soon. With Google Trends people can search the latest trends in the market.

SEMPO, the Search Engine Marketing Professional Organization, is organizing its annual meeting. For this round-robin discussion, it is bringing representatives from Google, Yahoo!, and Microsoft. All the companies will discuss together about their latest plans and initiative programs.

The event is scheduled to take place at Search Engine Strategies Chicago, in room Stevens 5 at the Chicago Hilton, tonight from 6 – 7:30 p.m. All the attending members will be divided into three categories, like:

Google will drop the "Advertise on this site" link feature displayed next to AdSense ads. With the help of this link, AdWords advertisers were able to directly target a specific site.

google advertise on this site Google AdSenses Advertise On This Site Feature Will Be Dropped

A new gadget was created by the Google team for personalizing iGoogle' homepage. The gadget will keep you up-to-date with all the big and small happenings related to the US elections, scheduled to take place in 2008.

6e3e81c831251054cf7e874c03d9bafa Google’s US Elections Gadget For iGoogles Homepage

Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.

Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink