Microsoft acquires Rapt, an Ad Management Company

Mar 15, 2008 115 readsby Navneet Kaushal

It was only yesterday that Google announced its very own ad management solution, Google Ad Manager. But Microsoft has gone ahead and bought Rapt, which is a leading provider of advertising yield management solutions for digital media publishers. The acquisition was announced in a press release given out by Rapt.

Microsoft acquires Rapt, an Ad Management Company

Updated Google Quality Rater Guidelines Surfaces

Mar 15, 2008 115 readsby Navneet Kaushal

In an interesting development, some how the updates to the Google Quality Rater guidelines have popped up. Brian Ussery was the first one to discover the revised copy of the 'rater' and he archived it on his site.

Defensive Techniques for a Competitive SEO

Mar 15, 2008 114 readsby Navneet Kaushal

Recently a post by Bill called 'Slow Down Nosy SEO's and Snooping Competitors' has been creating quite a wave at the Sphinn discussion thread. The post gives out techniques that can really affect the "lazy assed" SEOs from simply copying down your priced SEO techniques.

These are few of the techniques that he has listed in his post:

Yahoo! Search to Index Microformats!

Mar 14, 2008 115 readsby Navneet Kaushal

Yahoo today has announced that soon it will support microformats and other semantic web standards. This move seems to have come as part of Yahoo's ever growing initiative towards a more open search platform.

Aided by UK University, Google Bans Privila sites

Mar 14, 2008 114 readsby Navneet Kaushal

In its global fight against web spam, cloaking, paid links, link farms and other non-sanctioned schemes; Google now has a new ally in the Security Group at the University of Cambridge.

Google Ad Manager: Google's New Interesting Ad Service For Web Publishers

Mar 14, 2008 115 readsby Navneet Kaushal

After accomplishing DoubleClick acquisition, further now Google has unveiled a beta version of Google Ad Manager. The Google Ad Manager is a free, ad serving platform which is directed towards small and medium-sized publishers. It is a much simpler solution than DoubleClick's DART platform which Google recently has bought over.

Promising Open Source Web Analytics Software – Piwik

Mar 14, 2008 126 readsby Navneet Kaushal

A latest Open Source web analytics Software released under GPL license, Piwik can be called a neat and developer friendly tool. Though similar in functionality to Google Analytics, Piwik has many features. It is the new version of phpMyVisites and is supported by OpenAds.

Promising Open Source Web Analytics Software - Piwik

Promising Open Source Web Analytics Software - Piwik

Some of the fine features of this Open Source Software include:

  • Open APIs

Google Webmaster Tools Releases 'Messages Waiting' Feature!

Mar 12, 2008 115 readsby Navneet Kaushal

The Google Webmaster Central blog has announced a new feature for the Message Center. The release concerns a new "messages waiting" feature. Earlier, the message center could only store penalty notifications for the webmasters who had already verified their sites. But now with the new feature it can keep these messages waiting for future owners. So now a new user just have to create a new Webmaster Tools account and verify the site. And this would give the user access to any message from Google concerning violations of Webmaster Guidelines. Further,
now the user even can retrieve one year old messages with this new feature.
This certainly would have raised some questions in your mind:

Google Says, Paid Click "Decline Intentional"

Mar 12, 2008 114 readsby Navneet Kaushal

After Comscore even surprised the Wall Street with the report that the paid click rates for Google AdSense were down about 7% from December and down about 12% from January last year. Certainly, it resulted from Google's efforts to reduce click fraud and other accidental clicks. However, Google has come out with an explanation that, the decline was intentional and was caused due to some quality initiatives that the company has taken, said Tim Armstrong, Google’s president of North American advertising and commerce, reports Search Engine Journal.

Google's Acquisition of DoubleClick complete, EU Approves The Merger!

Mar 12, 2008 115 readsby Navneet Kaushal

Finally Google has successfully completed the acquisition of DoubleClick, a leading Internet advertising service providers. And even EU has given a green signal to the merger and therefore from now onwards DoubleClick would be owned by Google unchallenged.

Googles Acquisition of DoubleClick complete, EU Approves The Merger!

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