'Experiment to Improve Rankings in SERPs'! New Results Updated!

May 22, 2008 114 reads by Navneet Kaushal

SEO or Search Engine Optimization has slowly turned into a field of experiments. Users around the world constantly practice 'Trial and Error' methodology to enhance or optimize their websites in an effort to improve their site rankings and clickthrough rates in the SERPs (Search Engine Result Pages). Recently, I came across a post by Tim Nash, a software architect who intends to refine an experiment that is aimed at improving clickthrough rates in SERPs through optimization. Now, Tim has come out with an update as to how the experiment has faired so far and gives us in-depth details on his findings. However, the readers must keep in mind that this experiment is designed with the sole purpose of improving the rankings and in no ways is associated with higher rankings. Additionally, both the participating websites (with explicit permission from the clients, of course!) are UK based and only clickthroughs from google.co.uk and not.com were monitored for the results. Let us begin then:

SERP Changes in Ask.com. Strange but True!

May 21, 2008 114 reads by Navneet Kaushal

Just like the planetary alignment is a rare sight, so is the news of Ask.com updating their search index or algorithm!. Especially after their last update was a year ago. However, several posts have surfaced at Webmasters World reporting, that such an update has indeed taken place. Here are some interesting posts, to make you a believer:

Microsoft Live Offers Cash Backs to Consumers! Enough to Increase User Base?

May 21, 2008 116 reads by Navneet Kaushal

Microsoft is all set to follow the footsteps of corporate banks that offer 'CashBacks' on Credit Card purchases. The Wall Street Journal reports, that Microsoft is implementing a new service called the 'Live Search Cash Back' . This service is a collaborative effort between Microsoft, eBay and PayPal and will be offering cash backs to consumers that would perform a search on 'MSN Live Search' and then make a purchase. This move is being contemplated as a Microsoft effort to increase website traffic and better compete with Google. Google on the other hand makes most of its revenue by displaying advertisements in its search results.

Google Health Ails in Infancy! Privacy Concerns!

May 21, 2008 114 reads by Navneet Kaushal

Yesterday I informed our readers that, as part of the Google Factory Tour, Google had announced the launch of Google Health. This service from Google will enable users with just a Gmail ID to sign in and store their personal medical records that Google can share with user selected organizations and individuals with explicit user permission. However, since the horrendous loss of the AdWords Data, there is considerable concern over Privacy Issues and many users are reluctant in using the Google Health service.

Google Finally Gives A Peek Inside the 'Google Search Quality' while ranking sites!

May 21, 2008 115 reads by Navneet Kaushal

Google has finally decided to lose the 'Secret Agent' persona just a bit and via the Google Blog given a tour of its 'Search Quality' The quality team responsible for the ranking of Google Search Results is called the Search Quality Team. One of the main responsibilities of the Search Quality Team is to ascertain the importance of a web page and decide its relevance towards the user query before displaying the page.

Yahoo! Improves Sponsored Search. Better or Worse? Time will Tell!

May 20, 2008 114 reads by Navneet Kaushal

Yahoo! in its latest efforts to prove that it is still worthy of user confidence, has implemented several minor changes to its Sponsored Search Console. It is aimed at making the interaction between the console and the advertiser more informative and much easier. Advertisers will now have a chance to look at those campaigns, ad groups and keywords that are offline.

Google's Controversial AdWords Automatic Matching Goes into Expansion Mood!

May 20, 2008 114 reads by Navneet Kaushal

Google is planning to expand its AdWords Automatic Matching feature in its beta phase. So, get ready to shell out some extra money for keywords that you have not even listed. The program about which I had mentioned earlier, tends to become active once it sees that you have some extra money left in your AdWords account. It serves to automatically target new keywords that are not already triggered by the keywords lists of an advertiser and thus uses up all the allocated budget.

Google Offers a Look at Their Search Factory!

May 20, 2008 115 reads by Navneet Kaushal

As I had mentioned earlier, Google allowed the people around the world to have a glimpse into their search factory when they broadcast an informal gathering on the way search was expanding and also gave an update on Google Health. According to Google, the discussion centered around the various media types that have become a part of the core universal search.

Google to Comply with Indian Legal Processes, Will Hand over Orkut Information to Government!

May 20, 2008 113 reads by Navneet Kaushal

In a new development, Google handed over information about an Orkut user to the Indian police who had allegedly posted some vulgar content about Indian political leader Sonia Gandhi. As reported by PC World, Google spokesperson said that it supports freedom of expression and is also committed to protecting the privacy of the users, but at the same time it is a law-abiding company and complies with local laws and legal processes.

Google All Set To Accept Third-Party Tags On Content Network!

May 20, 2008 114 reads by Navneet Kaushal

Google is finally ready to open up and accept third-party advertising tags. They announced, this development will ensure that advertisers will work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.

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