Goliath Google's latest SEC filing points to a possibility that its future revenues could be hurt while trying to contain "accidental clicks" on Web advertising. The effect could be felt on Google’s near-term advertising revenues.

smx west125x56 Search Marketing Expo West(SMX) Happening Soon!Search Marketing Expo West is three-day search engine marketing conference, organized by Third Door Media. Beginning from February 26 at the Santa Clara Convention Center, the conference will cover topics that involve not only fundamental and basic issues, but also up-to-date topics on future developments, forward-looking keynotes from leading authorities in search marketing and technologies. It will end on February 28. This tree-level conference – for beginners, intermediates and experts – will hold 50 search marketing sessions included in the agenda.

Just as Google AdWords and Analytics customers reported that they had got a reminder e-mail from Google Analytics, that requested them to reestablish a link between their Analytics account and AdWords account, it confused some. Many thought that it was a spam e-mail.

The paraphrased e-mail reads:

"Google understands your AdWords account has not been properly linked with your Google Analytics account. Without this, we cannot ensure that your AdWords data will continue to populate in your Analytics account."

Just as many expected that Microsoft's passion for Yahoo would lead it to appreciate it offer, the Redmond giant's stance seems to be just as tough as Yahoo's bold refusal to the proposal.

The Inside AdWords Blog announced that beginning April 1, 2008, AdWords will no longer allow redirects and vanity URLs in place of ad landing pages. This update is in congruence with Google's efforts to provide more relevant advertising results and higher quality experiences to users.

Shifting PageRanks have been reported for the past couple of days. Now, the relevant blogs and forums are rife with reports of Google's PageRank penalties in actions from February 15, 2008.

The penalty is another PageRank update for the sites who sell links as is being talked about. The threads from DigitalPoint Forums and WebmasterWorld amongst others, who report of downgrades to their PageRank scores.

After bringing you the news on a forthcoming Googleplex in Hyderabad, now it seems things are beginning to take shape. In a recent update, a senior IT department official of the Andhra Pradesh government said that the Global Internet major Google will be setting up its first campus in India, which will be spread over 20 acres in Hyderabad, as was reported by ET.

During the closing months of last year, there were complaints from many webmasters not Live search not indexing their sites, and there were others who complained that their sites were unfairly banned, see: Where Do You Complain If MSN Banned Your Site Unfairly. In addition to this there were several sites which would have been thought to have ranked well but were not.

After being sued for defamation, it seems Google in now once again in for a lawsuit. Last week an Ohio based company – Paid Search Engine Tools filed a sued against Google and Microsoft, claiming to own a patent on paid search methods, reports Media Post.

During the weekend, Yahoo!'s social bookmarking property del.icio.us seems to have prevented robots of other search engines including Google from spidering the website or fishing out fresh web pages, bookmarks and websites, observes Collin.

It was clear that it was not a simple robots.txt exclusion, rather it was a 404 response that was being shown based on who the requesting User-Agent was.

yahooblock Did Yahoo! Block Google From Crawling Delicious Bookmarks?