Info World has an article that informs of Microsoft partnering with PR firm Burson-Marsteller. The motive is to 'form the Initiative for Competitive Online Marketplace and call for blocking the Google-DoubleClick deal'.

In the official website of Initiative for Competitive Online Marketplace, or iCOMP, the group states its motive as "to highlight important principles in online services and begin important industry discussions around copyright, privacy, and competition."

Sometimes back in September 2005, it was announced by Google that commission payments to different agencies in Europe, the Middle East and Africa will be replaced by another system known as,

"Best Practice Funding". But it seems that Google is still paying commissions with the only difference of a new name and much more standardized pan-European rate. And now there is a buzz going in the industry that even “Best Practice Funding” is going away.

Microsoft is in talks to purchase a minority stock of social-networking web site Facebook Inc. informs the Wall Street Journal.

According to people close to the issue, Microsoft approached the social networking site 'with proposals to invest in the startup that could value the fast-growing site at $10 billion or higher'. If things turned positive, Microsoft could acquire stock of upto 5% in the closely held startup, for a sum of $300 million-$500 million.

DMOZ Missing In Google SERP!

Sep 25, 2007 | 4,772 views | by Navneet Kaushal

Barry Schwartz reports that The Open Directory's Home Page Goes Missing In Google.

"a search on dmoz (the Open Directory's nickname) does not return the home page in the search results.

Similarly, searches for open directory or open directory project also don't list the site at the usual dmoz.org address. Yes, the screenshot shows a page at search.dmoz.org — but normally, the home page would be listed at www.dmoz.org or just dmoz.org

Following the recent shocking news, Google Faces Lawsuit For Selling Top Spot To Commercial Partners!, here's another to make the Googlers turn into a shade of beet red.

SERPs infested with books.google.com results informs a thread in Webmaster World.

Traditionally, we came to learn about the “Golden Triangle” or the F-shaped scanning pattern. Now, Gord Hotchkiss says that with a change to personalized search, we are seeing more of an E-Shaped pattern. Surprisingly, users did not spend too much time lookin at images and for this, Gord said,“We can determine relevance fairly quickly and if an image proves to be irrelevant, we quickly move on.”

Based on first-hand information from sources (who were invited to a clandestine Google meeting) Michael Arrington states that Google will “Out Open” Facebook by November 5.

"If Facebook is 98% open, Google wants to be 100%. The short version: Google will announce a new set of APIs on November 5 that will allow developers to leverage Google’s social graph data. They’ll start with Orkut and iGoogle (Google’s personalized home page), and expand from there to include Gmail, Google Talk and other Google services over time.

Rand Fishkin has an exhaustive list of search engine based keyword research data. This list helps one find out metrics, value and potential from the search engines themselves instead of using services like Wordtracker, YSM, KW Discover, AdWords, etc.

Search Term Counts

search term counts Search Engine Based Keyword Research Data

Back in May Google meshed Print Ads into Adwords and now Inside AdWords announces

Google's free new print ad tool through which you can create a customized and professional-looking newspaper ad in minutes.

"With this tool, you'll be able to plug your ad text, image, and contact details into pre-designed ad templates. The tool will instantly generate multiple designs that you can choose from. In minutes, you'll have a personalized and professional-looking ad that's ready to send right to newspapers."

Google launches a new customized business search edition. With this feature, you can add a Google search box on your website so that visitors can search from any website or websites.

 Google Introduces Google Custom Search Business Edition

“Why add search to your website?

By adding Google Custom Search Business Edition to your organization's website, you can: