Nathan Weinberg announced that Google has bought AdSense. So from now on Google will be the proud owner of the domain adsense.com. Well that was the gist, but the complete story goes a long way back. The complication started when AdSense, not Google AdSense, but AdSense Consulting, the company got started in 1996 under the name of AdSense.com.
As reported by Reuters Google has sent invitation to more than 100 advertisers for the testing of placing ads in 50 U.S newspapers including New York Times and Washington Post. If this experiment is successful then Google plans to extend the same for hundreds thousands of its on-line advertising customers.
A list of a total of 15 commercials from 5 different search engine companies has been compiled by SEOTrickster. The list consists of both foreign and domestic commercials. No video was found for MSN.com or for Google. Yahoo has got the most commercials so as to get a piece of the Big G's pie. Some of the lists are Yahoo! Answers-The Garden,Yahoo- Airbag Recall,Yahoo E mail!- Butt Toucher, Yahoo- Hair, Yahoo-Dolphin, Ask.com- Lab Chimpanzee, Ask.com-Bigfoot Love, Ask.com- Yet Another Monkey.
In an interesting study, "The New eCommerce Decade: The Age of Micro Targeting", conducted recently by Piper Jaffray & Co., it was found that Internet search was more efficient. It compared the customer acquisition costs of search, Yellow Pages, online displays ads, e-mail and direct mail. Customers prefer Internet to online market places for finding products and services.
Yahoo! has recently started a survey asking for votes and feedbacks for search results on Yahoo!. The users can give feedback on natural, free and organic search results. One sees in the screenshots of Yahoo! the survey asking 'How useful are the first two results below?'. There is point scale from 1 to 5. A similar survey was initiated earlier also by Yahoo! for PPC ads. In the PPC survey, people were asked to rate first five results.
MarketingSherpa has been bought by MarketingExperiments. This news was made public by an announcement by MarketingExperiments . However the two companies will work as close partners though functioning separately. They will continue to offer networking summits, marketing professionals, practical research and professional training. In Note to Readers by Anne Holland of MarketingSherpa said, “Nothing drastic will change. We're keeping our same name, our staff, our regular publications, and yes, our Warren, RI, headquarters. And our goal remains the same — to conduct new research into what really works in marketing via Case Studies, Benchmark Guides & Summits. Plus, now our research for you will be supplemented by the team at MEC Labs Group.”
According to a DigitalPoint Forums thread Yahoo! Site Explorer is displaying large increase in the number of backlinks for the websites. There is a huge increase in the number of links. A site which actually have 800 links but Yahoo! is displaying 3500 backlinks for it. Seems like Yahoo! search tool has been inflicted by a bug.
According to the ongoing discussion on DigitalPoint Forums and WebmasterWorld Live.com is having an update for search results and backlinks. People on both forums are reporting about leading changes in SERP positions. The websites with high ranks for competitive keywords can no longer be found in search results. Also several number of sites are no longer in the first page of MSN search results.
According to a WebmasterWorld thread a person who was not part of individuals at "Influencer Day" of Yahoo!' received an upgrade to Panama release. Panama is an advertising platform of Yahoo!. When Panama was launched Yahoo! had announced that invites will be received by some specific advertising agencies only. Feedback by the outside user is positive which is a good news for Yahoo!
Leaving behind the traditional practices of SEOing any new product through writing good content or doing PR, PDF is the new buzz word in SEO world today. Yes you can not only get more business but also improve your ranks in search results through creating a better and competitive PDF files. But for creating a superior PDF file you must follow some important principles. Foremost principle is to have a text based PDF file.
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