Apparently, Ask.com now displays five sponsored results for several keyword searches, making the organic results appear below the fold, observes Barry. This is quite similar to the organic results that appeared below the fold before Jeeves was dropped.

Reportedly, the search for the keyword "mp3 players" on Internet Explorer, shows five sponsored results, see below:

askserp1 More Sponsored Ads At Ask, Organic Results Below Fold!

Matt Cutts recently responded to a Google Groups discussion about the Google -60 penalty. The penalty sometimes pushes down websites 60 positions back in the result pages. This penalty usually surfaces for a site due to its bad linking practices.

Paid links are considered a questionable tactic and they can harm a site's rankings, more often when these links are identified and Google takes along that juice, which can be considered a penalty.

Complaints are appearing at two different forums about the search engine crawlers from Microsoft. Reportedly, at WebmasterWorld , MSRbot, Microsoft's research bot is being said to crawl pages that don't even exist.

google challenge The Google Online Marketing Challenge is ON now!

After doodle for Google, Google now has announced a global online marketing competition. In the competition, the participant would compete with over 20,000 registered students from 61 countries around the world.

The global online marketing competition is developed by professors in collaboration with Google. Through this Challenge, the students would get an opportunity to gain practical, real world online marketing experience. Besides, the competing students will also get a chance to visit the Google Headquarters in Mountain View, California and meet the team that created AdWords.

The Search Engine Marketing Professional Organization (SEMPO) today announced the results of its 2008 Board of Directors election. The board of directors includes:

simpo logo1.thumbnail SEMPO ANNOUNCES ITS 2008 BOARD OF DIRECTORS!

  • Chris Boggs eMergent – Marketing / Brulant, Inc.
  • Jessica Bowman – In-House SEO Expert
  • Massimo Burgio – Global Search Interactive
  • Bruce Clay – Bruce Clay, Inc.
  • Dave Fall – DoubleClick, Inc.
  • Duane Forrester – Microsoft

A recent study by Clickforensics revealed that the Click fraud phenomenon showed a hike of 15% this year compared to the last year. Not only the increase, but the trend too is alarming.

Apparently, this type of a cyber fraud can be found all over the world but in some countries it is rampant. India ranks at number one by contributing 4.3 percent, followed by Germany with 3.9 percent and South Korea with 3.7 percent, as the Clickforensics study reveals.

We have heard from Matt Cutts on many issues either through his blog or through the videos. The NOINDEX tag has been deliberated upon before by him, see: Handling Noindex Meta Tags and Google even made changes to how the tag was implemented, see: Google Accepts The "noindex" Directive In The robots.txt, Temporary or Permanent?. Some time back Google came up with a video about removing your websites from its index, and later when it was discussed at one of the forums, many came to know for the first time, that the remove url feature came with an expiry of 90 days.

Google Is The Top Brand In The UK!

Feb 25, 2008 | 1,953 views | by Navneet Kaushal

Google Google gets to add another feather in its cap after being rated as the numero uno brand in the UK, reports BBC. The Internet giant got the first rank amongst the top 500 brands in the UK, in a yearly survey conducted by the research firm Superbrands. The results are based on the views of 1,500 professionals.

Lots of sitelnks are being reported for new websites at the webmasterworld, in fact we too have got one for PageTraffic!. The last sitelink update was reported late last year, see: Sitelink Update by Google!. Reports are rife about a sitelink update in Europe, UK, Germany, etc.

While most such innovations first spread the websites in the US and only later spread to other languages and countries. Apparently, it has surprised some webmasters.

All that happened in the world of search engines in the fourth week of February, 2008. Once again, the blogs are all in chronological order. Enjoy!

Microsoft To Make Its Indexing Algorithm Less "Strict"!

During the closing months of last year, there were complaints from many webmasters not Live search not indexing their sites.A member at the WebmasterWorld thread, "nickreynolds," reports of receiving a note from a Microsoft representative, suggesting that things are about to change. Find out what exactly is about to change.