More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, a closer look at quality factors and tips on increasing the perceived relevancy of your campaigns.

Moderator:

  • Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose

Search isn't just for web pages anymore. Google's Universal Search blends video, local, news and book content into the top 10 list. Ask.com's new 3D approach is designed to make vertical results blend into a more seamless search experience. Yahoo and Microsoft also both give vertical results a presence in response to default search. This session looks at how these changes impact life for the search marketer.

snipit image proxy Search Engine Strategies, San Jose 2007 Opens!Opened today is the stirring second leg of Search Engine Strategies (August 20 – 23, 2007) which is being held at the San Jose Convention Center. Dubbed "the high-tech and internet company event of the year!" This is the place to be for all things SEO. With this in view we will be giving daily reports, update, reviews and articles directly from the conference.

Philipp Lenssen has a funny video (Video No. 1) made by a Google employee which apparently was made for the Google Idol 2007 contest.

Ludwik Trammer comments about the video saying:

"I've been ready to launch my product since 2002" and than continuous "at least round here 5 years ain't so long overdue" he displays Google Platypus logo, which is believed to be not-yet-released-to-the-costumers Google product – Gdrive. More information: blogoscoped.com/archive/2006-1 …"

FastSearch Expels 148 Employees!

Aug 20, 2007 | 2,288 views | by Navneet Kaushal

Fast Search & Transfer lets go of 148 employees informs Pandia. SInce 2006, the company has hired over 400 employees and the cuts will occur in all offices around the world.

Pandia cites the reason for letting go 148 employees as, "The trouble started in the fall of 2006, when financial director Joesph Larson discovered unexpected losses of NOK 65 millions (USD 11 mill). Unfortunately that was not the end of the story. CEO John Markus Lervik now admits that the company has been too much technology- and sales-driven."

American Airlines Sues Google Over Keyword Ads reports Eric Goldman.

"American Airlines is an extremely well-known trademark owner with a big portfolio of trademarks. Further, American Airlines apparently decided it was worth going to war over this issue–and is prepared to pay the big bucks to litigate this case accordingly. If this lawsuit runs its course, I expect this to be a hard-fought and expensive lawsuit.”

SES, San Jose is not all serious and proving this is the fantastic line-up of fun events co-ordinated by Joseph Morin.

Listed below is the official event schedule for this year's SES San Jose.

“Welcome to this year's SES San Jose Party Schedule.

Due to the requests of many party and event organizers, this year's private party events will not be listed. I can only confirm that there are private events on Monday and Wednesday.

As fantastic as the speakers at the SES San Jose, 2007 are, not all are headed there. Nevertheless, Aussie Webmaster suggests you drop in your question/ suggestion, query etc if you are not going to SES San Jose but need a question answered.

making Google Introduces Ad Traffic Quality Resource CenterFollowing the lead of Yahoo! Search Marketing who launched a Traffic Quality Center, Inside Adwords announces the new Ad Traffic Quality Resource Center which was designed in order to serve as the one source for all click fraud and ad traffic quality related information.

From the Ad Traffic Quality Resource Center website:

google2 Googles Looks East, Raises Stake In ChinaPC World informs that Google Increases Stake in China and is looking forward to become the No 1 serach giant in China. Besides, Google Inc is planning on acquiring many Chinese comapnies while also investing in some.

Kai-Fu Lee, the President of Google Inc China said, "Over the next year, Google will acquire one or two companies in China, and invest in four to five companies."