Yahoo! AOL Merger Talks Hot Again!

Apr 10, 2008 114 readsby Navneet Kaushal

So again Yahoo! seems to have taken yet another defensive step to stop Microsoft's bid attempt dead in its track. Yahoo! Inc, and Time Warner Inc's AOL are almost at the end of closing a deal to combine their Internet operations. These constant make and break alliances bring back memories of the second world war. This is the most exciting chess match that I've ever seen. So keeping in tune with the topic, Microsoft has approached Rupert Murdoch as an ally and is hoping to have a joint bid for Yahoo!

Yahoo VP Moves to OpenX!

Apr 10, 2008 115 readsby Navneet Kaushal

OpenX which is an open source ad server platform is moving its HQ from London to Los Angeles. According to a report by AllThingsD, while going through the transition of re-branding itself from OpenAds this February, OpenX decided that it needed a new CEO and picked up Yahoo's global ad marketplaces SVP (senior vice president) Tim Cadogan as the new CEO. Cadogan had been working for Yahoo since last five years when he left

Yahoo! Testing Google AdSense

Apr 10, 2008 115 readsby Navneet Kaushal

In yet another surprising twist, Yahoo! announced that it would begin a limited two week long testing of Google AdSense for search. This will enable the users to see Google advertisements alongside Yahoo! Search result pages. This test merger would however show up in US search result pages only and would also be no more than 3% of Yahoo's search result pages. This move on the part of Yahoo! Inc is being considered as an experiment by the board of directors, who are exploring the possibilities to maximize the stockholder value.

Yahoo to Compete with Google and Microsoft for Web Analytics!

Apr 10, 2008 113 readsby Navneet Kaushal

Keeping the corporate marathon alive, Yahoo! Inc announced that it has finalized the details and stipulations to acquire Tensa Kft (also known as IndexTools ) which has been a leading provider of web analytics software for online marketing.

The acquisition will not only be limited to IndexTools Web Analytics division, but would also include its Research and Development (R&D) division as well. This addition will greatly enhance Yahoo's services and efforts towards improving its clients' online marketing efforts.

Trademark SEO? Come On!

Apr 9, 2008 117 readsby Navneet Kaushal

It seems the world we live in has recently been relocated to the 'Twilight Zone'. The reason being, that recently a man named Jason Gambert is trying to register 'SEO' as a trademark. The most shocking point in this bizarre event is that he has managed to get all the way to the publication stage of the registration process.

Competitor Can Sabotage Your Website Rankings In Google!

Apr 9, 2008 118 readsby Navneet Kaushal

According to Webmaster World, if you go by Google's words, then your competing websites can not harm your website rankings in any manner. But it is a harsh reality that these days many Webmasters deploy dirty trade tricks to defame a competitive website. This is also known as 'Google Bowling'. These methods severely damage your website's rankings as well as it's credibility. Some of the most common deceitful tactics employed these days are:

Woopra: Free Web Tracking and Analytics Tool!

Apr 9, 2008 117 readsby Navneet Kaushal

Last month I informed our readers about an open source analytical software called Piwik. Sticking to the same theme, I just found this amazing analytics tool that promises real time data feed and boasts of numerous other features aimed at Webmasters' need of constant website updates. The tool called Woopra, is a free web tracking and analytics tool that analyses a website in real time, targeting small and medium websites with up to tens of thousands of daily page views.

"Meta Tags can lead to Copyright Infringements.” U.S. Courts!

Apr 9, 2008 113 readsby Navneet Kaushal

This day has just become a 'legal rodeo' for the Internet with a U.S. Court ruling, that the use of Trademarked terms in Meta Tags can create confusion and therefore can be considered as trademark infringement.

According to Eric Goldman, an 11th circuit, U.S Appeals Court has upheld a verdict delivered by the district court concluding that in the case of North American Medical Corp. v. Axiom Worldwide, the defendant (Axiom Worldwide) was guilty of copyright infringement. Axiom had used NAM's trademarks 'Accu-Spina' and “IDD Therapy” as their keywords for the meta tags.

Yahoo! Refuses To Bow Down To Microsoft's 3 Weeks Deadline Threat!

Apr 8, 2008 116 readsby Navneet Kaushal

Yahoo! Inc. rejected software giant Microsoft's three week deadline to accept a $44.6 billion takeover bid, keeping the prospect of a higher bid wide open. Roy Bostock (chairman of Yahoo's board) said, "We continue to believe that your proposal is not in the best interests of Yahoo! and our stockholders."

Google Testing Middle of the Page One Box Results!

Apr 8, 2008 113 readsby Navneet Kaushal

According to Google Blogoscoped, Google might be testing a new special result in the middle of the result page. It not only displays video results but also shopping advertisements as well. Two items are displayed side by side. This is one of the most unexpected search engine refinements put forward by Google. However, it still seems to be in the testing phase. We just have to wait and see, where Google goes with this.

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