Below is our coverage of Day 1 of Search Engine Strategies (SES) Chicago 2007:

According to them "The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it the ad expands to include a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad."

Buzz.Yahoo reports the top trends in search for the year 2007

yahoo Yahoo!, Top Trends In Search 2007!

The first category is:

News Stories – top 10 news stories

  1. Saddam Hussein
  2. Iran
  3. Iraq
  4. President George W. Bush
  5. Oil and Gas prices
  6. Barack Obama
  7. Hillary Rodham Clinton
  8. San Diego Fires
  9. Afghanistan
  10. Virginia Tech

The other categories are:

Igniting Viral Campaigns: In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers. This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to standout and be talked about.

Moderator: Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network

Mobile Search Battle Royal: The search wars are going mobile. With mobile carriers working with advertisers, Web giants looking to extend their brands into mobile, and Yellow Pages or Directory Assistance players getting into mobile, the stage is set for a battle royal. This session will enable search industry professionals to understand opportunities in mobile search. The panel will present some of the first industry data on mobile search categories and strategies employed by leading practitioners. The audience will come away with a solid understanding of the fundamental marketing issues at work, backed up by hard numbers.

Orion Panel: Universal, Blended and Vertical Search: Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Before you attend this week's optimization and best practices sessions, hear from industry gurus about how search, marketing and information seeking is changing the industry that follows the search.

Meet the Web Analytics Players: Vendors from major web analytics services each cover different metrics challenges plus answer questions about measuring success and their tools in general.

Moderator: Frank Watson, Head Search Marketing, FXCM

Speakers: Chris Knoch, Principal Consultant, Omniture, Inc, Thomas Grant, Director – Internet Marketing Solutions, Unica Corporation, Kristen Nomura, Sr. Account Manager, Google Analytics.

According to Google Press Center announces "Marissa Mayer, Vice President of Search Products & User Experience at Google, will host an interactive webcast to give reporters an early look at the fastest-rising searches conducted on Google.com in 2007."

During the webcast "she will demonstrate how Google Trendsâ„¢ can be used as a reporting tool to add color and even visual illustrations and elements."

After many instances of education by Google about Paid Link Policy guidelines and after having continuously come up with updates on the issue, the time for action seems to have come full on.

Google, as it appears has aggressively begun to crack down on Ads that violate Google's quality guideline of "paid links should be disclosed through a "rel=nofollow."

It appears that Google is doling out its stickers to businesses in India that are listed in Google Local. See the one below to be found on a clock repair shop in Bangalore.

googleindia Indian Businesses Get Google Stickers

"We are on the Internet find us on Google" says the caption on the sticker.