On A Spending Spree!

May 16, 2007 | 2,834 views | by Navneet Kaushal

WSJ reports that IAC/InterActiveCorp (IACI.O) announced a spending budget of $100 million to familiarize web users and everyone alike with their Internet media unit,

At the Reuters Global Technology, Media and Telecoms Summit in New York, Barry Diller, IAC Chairman and CEO said "We have a number of ways to tell people about Ask, its tools, and why it should be used (and) why you should make a change from Google. We'll spend this year probably, on media, close to a hundred million dollars to promote Ask," he said.

Yahoo! Announced the decision of their Board of Directors in appointing Blake Jorgensen as CFO. Jorgensen takes over the position previously held by Susan decker for seven years. Susan Decker is now Head of advertising and publishing and is considered by many to step into Chairman Terry Semel's shoes.

Google AdWords has embedded Google Audio Ads into its interface to simplify radio advertising or even get specialist help in creating your own radio ads. For this new serbice, Google has tied up with Clear Channel.

According to the press release, “This agreement complements an existing online advertising partnership in which Google provides text ads to Clear Channel's radio-station Web sites through the company's Online Music & Radio Unit”.

On Wednesday, May 16th, 9:30am – 12:30pm PDT, Google Inc will present a Live webcast direct from their Mountain View, California office. The webcast will show its Searchology press conference.

Just two weeks after we reported the launch of Yahoo! oneSearch in UK, Canada, Spain, Italy, Germany and France comes news that Yahoo! is bringing the service to India, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
sea%20launch Yahoo! OneSearch Hits India & 6 Other Asian Countries

About the new application, David Ko, vice-president, president and general manager, Connected Life Asia, Yahoo! says “It understands what busy consumers are looking for when they are on the move and brings up relevant answers in the first screen."

Yahoo! Goes Green!

May 15, 2007 | 1,785 views | by Navneet Kaushal

Following the marketing campaign they released over a month ago, "Be a Better ________" where people had to write in about their best capabilities and how Yahoo!'s manifold services could aid them. Yahoo! took up the task on themselves and has come up with their new campaign, "Be a Better Planet".

The three and a half years old ongoing suit against Google by American Blind & Wallpaper Factory has progressed to the stage where the Judge has finalized November 9,2007 as the date to pick jurors.

American Blind & Wallpaper Factory commenced Google to Court as "Google abuses trademarks by allowing rivals of a company to buy ads that appear when consumers search the web for information on that business."

Lerach Coughlin Stoia Geller Rudman & Robbins LLP aka Lerach Coughlin, a law firm with headquarters in San Diego filed a a class action lawsuit on behalf of purchasers against Yahoo! citing "Yahoo and certain of its officers and directors with violations of the Securities Exchange Act of 1934."

Search Engine Land cites the key points listed below as reasons for the action include:

Matt Cutts gives his post an exhaustive boost with a lengthy update on How to report paid links. This has not been received well. Obviously, it limits SEOs from buying links unless paying AdWords fees. This leaving nothing for them. Clearly, with his new post, Matt has opened a can of worms.

Seroundtable shortened the article with the points below:

Pentagon Limits Web Access!

May 15, 2007 | 1,273 views | by Navneet Kaushal

In a memo sent on Friday by Gen. B.B. Bell, the U.S. Forces Korea commander said the Defense Department would deliberately block access to 13 websites on its network. The 13 include YouTube, MySpace, Metacafe, IFilm, StupidVideos, FileCabi, BlackPlanet, Hi5, Pandora, MTV,, live365 and Photobucket.

The Defense Department states “recreational traffic” as the reason for the ban. "This recreational traffic impacts our official DoD network and bandwidth ability, while posing a significant operational security challenge," said the memo.