New version of AdWords API released by Google

Mar 28, 2008 114 readsby Navneet Kaushal

Everyone possess some hobby or the other. It seems Google has made a hobby out of releasing updates and newer versions of their services almost every other day. Yesterday, Google announced the release of AdWords API Ver.12, which includes these new features:

Conversion optimizer support: Enables an advertiser to enable conversion optimizer, so that he pays only when the click on his advertisement leads to a conversion.

Video Ads Finally Live on Google SERP!

Mar 27, 2008 117 readsby Navneet Kaushal

As of 26th March 2008, Google initiated its long awaited video advertisement campaign. For some time now, Google has been testing video advertisements on its SERP. However, now this feature has been enabled in real time. It means that for now, users in the United States would be able to view advertisements not only in text, but in video formats too. The video advertisements incorporate the same feature as used in YouTube, providing excellent video and audio quality.

First Time Ever: Google to host live chat session on Friday!

Mar 26, 2008 114 readsby Navneet Kaushal

Google's webmaster help group has set up a live chat session on Friday, March 28 in lieu of reaching to all the webmasters world wide. The purpose of this first ever live chat is to enable the web masters to ask their most pressing questions directly to the support group and get their concerns and queries resolved in real time.

More Tips From Google On Universal Search!

Mar 26, 2008 116 readsby Navneet Kaushal

Google had posted 'recommendations on how to take advantage of universal search' last year, in an effort to let the webmasters receive more relevant search traffic. In spite of this previous post, at the SMX West conference last month 'universal' and 'personalized' search remained the core of the conference topics. Webmasters were very keen to know as to how these leaps in search technologies will influence their content visibility in the SERP.

Google Finally Expands Its Search Box!

Mar 26, 2008 114 readsby Navneet Kaushal

For quite some time, most of the internet users have been facing a major concern of having a small search box in the Google search engine. Till now, Google search was only limited to 10 words maximum. However, recently Google took appropriate measures and increased the word limits for a query to 32 words. This makes the Google search box much more user friendly and can accommodate increased number of queries.

New Guidelines for Questionable Products By Yahoo Search Marketing

Mar 25, 2008 114 readsby Navneet Kaushal

Yahoo! recently updated their guidelines for YSM and added certain categories of advertisements as questionable in their guidelines. These guidelines will help Yahoo! avoid such kind of advertisements and give the user a friendlier and safer online experience.
The categories that have been added in the YSM guidelines are:

Google AdWords Opens Demographic Bidding to All: Catches Up to adCenter & YSM!

Mar 25, 2008 115 readsby Navneet Kaushal

In an effort to catch up with Yahoo! and Microsoft adCenter, Google has launched its very own Demographic Targeting (Bidding) open for all AdWords advertisers. Advertisers on AdWords can target lifestyle variables such as age and gender on the Google Contextual Network with the help of Demographic Bidding. Google requires this service to properly coin their social networking partnerships with websites like MySpace and Friendster.

Google Pulls Out Paid Ads from Search-within-Search Results Page?

Mar 24, 2008 114 readsby Navneet Kaushal

Instead of garnering appreciation, Google's 'Search within Search' feature came under intense criticism since the day of its launch.

According to a New York Times report, some retailers and publishers were especially not too enthusiastic about this feature because of the growing concern, that Google's SERP (Search engine result page) display PPC (pay-per click) advertisements from rival companies. Insinuating, that while it might be beneficial for a person using Google for a comprehensive search, the host site would be losing traffic due to the additional search box embedded in the Google search page.

Yahoo! & Click Forensics Team-up to Combat Fraudulent clicks

Mar 17, 2008 115 readsby Navneet Kaushal

Yesterday at the Search Engine Strategies (SES) conference in New York, Yahoo! has announced that it would be joining hands with click-fraud auditing firm Click Forensics. The new partners will now on work together to identify fraudulent clicks and would also share pay-per-click advertising data as reported on Forbes.
Yahoo! and Click Forensics partnership would work to improve traffic quality for advertisers. However, Shuman Ghosemajumder, Google's business product manager for trust and safety, has still downplayed
Click Forensics' claims.

Tips From Google Webmaster Central: How to make information accessible to visually impaired!

Mar 17, 2008 116 readsby Navneet Kaushal

On the Google Webmaster Central blog, T.V. Raman has shared some basic tips to make sites more accessible to the visually impaired. There are two worth mentioning things about Raman, first he is blind and second, inspite of that he is Research Scientist with Google. In his post he talks about his blindness and the everyday hurdles that he has to face because of his blindness.

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