After many guesses and affirmative reports from various sources, Google Inc and Feedburner both acknowledge the former's purchase of Feedburner.

Chennai Online reports that the Karnataka High Court issued notices to the Indian Government, ISP providers, Google and YouTube over the Time To Get Sexy video where Gautham Prasad, a New York-based Indian stand-up comedian strips, pole-dances, dines with women and even plays with daggers while dressed like Gandhi.

Will Smaller Yahoo! Ads Work Better?

Jun 1, 2007 | 2,415 views | by Ritu Sharma

StepForth's SEO News Blog reports “Yahoo! Ad Descriptions About to Change”.

"As of June 2007, long descriptions(up to 190 characters) will be eliminated, and those who are unprepared will see their ad copy truncated with an ellipsis." The post also suggests, "campaign performance may be affected by the new truncated ads, so it is recommended to change your ads prior to the switch."

7 Ways To Score With PPC Advertising

Jun 1, 2007 | 2,894 views | by Ritu Sharma

In an interesting post, John Ellis points out the "Seven Habits Of Highly Effective Pay-Per-Click Advertisers".

A brief introduction to the Seven Ways to score include:

  • Separate Content from Search: "The separation provides much more insight into what is working, and more importantly what is not working."
  • Control spending by adjusting bid amounts, not daily spend budget
  • Create a negative keyword list

eBay Inc purchased StumbleUpon for $75 million in an all cash payment. StumbleUpon gives users a "way to discover great websites, videos, photos, blogs and more. Channel surf the internet and get personalized recommendations".

Michael Buhr, Senior Director, eBay commented on the acquisition, "StumbleUpon's downloadable toolbar provides an engaging and unique experience to its users, but it is the similarities in our approaches to the concept of community that make it such a compelling addition to eBay."

In the official Google Blog John Hanke announces Google's planned acquisition of Spain-based Panoramio “that links millions of photos with the exact geographical location where they were taken”.

Panoramio is a community photos website that enables digital photographers to geo-locate, store and organize their photographs — and to view those photographs in Google Earth. Other users can search and browse Panoramio photos and suggest edits to the metadata associated with the photos. Panoramio also offers an API that enables web developers to embed Panoramio functionality into their websites.

Yahoo!'s CTO Leaves The Company!

May 31, 2007 | 1,690 views | by Navneet Kaushal

The Street reports the resignation of Yahoo's Chief Technology Officer, Farzad Nazem.

As seen in a report by Barry Schwartz Google Gears was launched today on Google developer Day.

Explaining the new service, “Google Gears (BETA) is an open source browser extension that enables web applications to provide offline functionality using following JavaScript APIs:

Store and serve application resources locally

Store data locally in a fully-searchable relational database

Run asynchronous Javascript to improve application responsiveness"

A Webmaster at SERoundTable reports a mail he received which says Yahoo! Has begun experimenting with Panama in UK.

Announcing the testing of Panama, Yahoo's contextual search advertising platform in UK, the letter said, "We constantly test new implementations and matching technologies. To help ensure we launch our new ranking model successfully we have started running a limited test across our UK advertiser listings in which the display order of Sponsored Search listings in some keyword markets is based on factors other than bid."

As seen on Webmaster World, websites that were previously banned from Google have now been re-included.

These Webmasters did not even tread on the usual route of filling up the required Reinclusion Request Form. Webmasters became aware of the unexpected behavior when one Webmaster noted, “ One of my sites has been banned from the index (for sure) and has just been re-included. It received the ban about the time that many other members reported problems with sites that included directories.”