As promised in the previous post an Insight into Microsoft adCenter here is the second follow up. Here we give you a deeper look into adCenter ad campaigns with tips to exploit it and get the maximum out of it.

Budgeting is very essential

A PPC has to be well planned. Moreover, budgeting with adCenter has become easier than before with campaign budget setting, "Divide across the month,".

Google has released a “Placement Performance Report” which provides performance metrics for ads running on the Google content network. This is the first time that Google has provided conversion statistics about its content network.

The search engine marketing industry is all set for growth owing to significant increase in spending by big advertisers. According to MediaPost, Jupiter Research has found that companies with annual revenues exceeding $50 million plan to spend 25% more on search engine marketing. While these advertisers form a significant 26% of total advertisers, another 28% of advertisers will be spending 11% to 25% more.

Sitemaps Auto Discovery

Apr 12, 2007 | 3,269 views | by Navneet Kaushal

Today,, Google, Microsoft Live Search and Yahoo! together announced support of “auto discovery” of Sitemaps. The new open-format autodiscovery permits website owners to specify the location of their Sitemaps within their robots.txt file. This altogether eliminates the need of submitting sitemaps to each search engine separately.

SES New York 2007 Day 2

Apr 12, 2007 | 2,933 views | by Navneet Kaushal

SES logo 2007 SES New York 2007 Day 2Yesterday we posted the highlights of SES New York day 1. Today we are back again with the exclusive highlights of SES New York day 2.

Yahoo! Site Explorer Out Of Beta

Apr 11, 2007 | 1,989 views | by Navneet Kaushal

Yahoo! has officially announced that the Site Explorer tool is out of Beta. The two benefits of moving out of Beta are:

  • Input URLs for Delete — You now have more flexibility. You can modify the URL or path you want to delete on the confirmation page.
  • Delete more than five invalid URLs — Your limit has increased from five. Remember, as before, each delete can rid a whole path of URLs.

Yahoo! China has launched a blogging and networking service, informs Yahoo! News. This move is targeted at broadening its revenue 'as it steps up expansion in the world's second-largest Web market by subscriber numbers.'
The Yahoo! Space service comprises of blogging, photo gallery, online networking and other interactive features for Yahoo! users.

Yahoo! Panama Bags Viacom Ad Deal

Apr 11, 2007 | 3,578 views | by Navneet Kaushal

Yahoo! New ad serving system Panama bagged a big catch today, reports Market Watch. Yahoo! has entered into a multi-year agreement to provide all the advertising for Viacom's Web sites, including sponsored search and contextual ads.

The agreement shuts Google out of at least 33 of Viacom's most-important online entertainment sites, including,,, and Financial terms of the deal, which could be expanded to 140 more sites, were not disclosed.

Matt Cutts Take On SEO In China

Apr 11, 2007 | 1,329 views | by Navneet Kaushal

Zac has posted an interesting interview with Matt Cutts on SEO in China at China My Hosting.

Matt pointed out many interesting things with regard to the current trend in search engine optimization. “It’s a common mistake to think that search engines don’t like SEO. The fact is that SEO within Google’s quality guidelines is okay. That includes things like making sure that your site is crawlable, thinking of words that users would use when searching and including them naturally within the content of the site, and doing things like making sure that page titles and urls are descriptive.

SES New York 2007 Day 1

Apr 11, 2007 | 3,110 views | by Navneet Kaushal

SES%20logo%202007 SES New York 2007 Day 1Video Search Optimization

Moderator: Chris Sherman, Conference Programming Director, SES events series
Eric Papczun, Director of Natural Search, Performics
Sherwood Stranieri, Search Marketing Director, Catalyst online
Gregory Markel, Founder/President, Infuse Creative, LLC