Reuters informs Google is wary of behavioral targeting in online ads but the web giant is not shying from looking hard to discover the links between the searches its users do in order to improve target advertising.

targeting Google Shying From Behavioral Targeting In Online Ads

On Tuesday, Google VP for product management, Susan Wojcicki informed on Tuesday that Google was refraining from their competitor's race to deliver tools for advertisers that combine "a user's online actions into one profile."

A forum at webmaster world mentions that of late Google SERPs have started to cache time and date of the webpage when you last visited.

google cache minutes bbc Google SERPs Caches Time And Date

This new feature however has not affected all as tedster informs :
"No times for me, just dates. I'm currently seeing results from these IPs,,, ." Thread at webmaster world.

Prashanth Koppula and Matt Cutts at Google Webmaster Central informs that Supplemental pages have now gone mainstream.

"Since 2006, we've completely overhauled the system that crawls and indexes supplemental results. The current system provides deeper and more continuous indexing. Additionally, we are indexing URLs with more parameters and are continuing to place fewer restrictions on the sites we crawl. As a result, Supplemental Results are fresher and more comprehensive than ever. We're also working towards showing more Supplemental Results by ensuring that every query is able to search the supplemental index, and expect to roll this out over the course of the summer.

Google announces that now they have embedded Microformats in Google Maps. Microformats allow tools to make more sense of your web pages, while not changing the visual appearance for visitors to your site one whit.

img3 Google Maps Now With Microformats

About Microformats:
"Designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards. Instead of throwing away what works today, microformats intend to solve simpler problems first by adapting to current behaviors and usage patterns (e.g. XHTML, blogging)."

Over at Search Engine Forum Accuracast informs that Google is testing sponsored links with local maps.

screenshot Google Experiments With New AdWords Ad Format

When Accuracast asked Google, a representative responded by saying, “I’ve checked with our product support team and this is a very limited closed beta test. I’ve tried to find the ad on searches on “domino pizza london” but haven’t been able to repeat that search results which indicates this is a limited test.”

img1 Google Finance Launched In CanadaAs seen on the official Google blog Google Finance Canada has just been launched.

The new google Finance Canada includes:

  • Top financial news from Canadian sources
  • Search with a preference for Canadian companies
  • Front-page high level economic data from the Bank of Canada
  • Portfolios in Canadian currency (or the currency of your choice)

img2 Yahoo! India Branches Out With Yahoo AdvertisingYahoo! India has unveiled its latest venture, The portal is aimed towards advertising, marketing and the trade community.

Yahoo! India's Director Sales, Pearl Uppal commented, “We are happy to announce a special site dedicated to the advertising and media fraternity. This will help us effectively create a platform for dialogue, sharing of views, evaluation techniques and other relevant information on online advertising”

The official Yahoo! Search Marketing blog informs that the Yahoo! Search Marketing help has undergone beautification.

In a blog called Help Gets Help Yahoo informs, "They say beauty’s in the eye of the search marketer. OK, maybe they don’t. But that’s not to say you don’t have your sensitive, aesthetic side. And we’d like to think that we’re sensitive to all of your needs, not just your arithmetical ones (you know, CPC, CTR, CPA, CPM and all that)."

InsideAdwords announces the introduction of a new ad performance tool called Campaign Optimizer.

campaign optimizer1 Google Unveils Ad Performance Tool Campaign Optimizer

“The Campaign Optimizer is a free AdWords tool designed to help you fine-tune your advertising campaigns. When you run the Campaign Optimizer, we automatically analyze your budget, keywords, and landing page, and create a customized proposal for your campaign. You can then review the proposed changes and accept the ones you want to apply.

Google Analytics Faces Downtime!

Jul 31, 2007 | 2,862 views | by Navneet Kaushal

Many Webmasters on WebmasterWorld are reporting technical errors in Google Analytics.

One user, lruellan eloquently wrote to Google Analytics explaining and describing the technical errors as: