Link Building Must Knows!

Oct 3, 2007 | 2,746 views | by Navneet Kaushal

For all of you, who need a checklist of link building help, Debra Mastaler has compiled a list of foundational link-building things to do. These include:

  • Apply to the Yahoo! directory (cost – moderate)
  • Submit to solid directories such as Joe Ant, GoGuides, BOTW, Ezilon, Rubberstamped and Massive Links. (cost -moderate)
  • Join a Chamber, your industry Association, and clubs. (cost – low to moderate)

There is some more information about the new Webmaster Portal Beta that is going to come soon. From the Live Search Webmaster Tools Team,

New Google Photo Blog!

Oct 3, 2007 | 3,240 views | by Navneet Kaushal

Google launched another new blog named, Google Photos/Picasa Blog. The reason behind the introduction of this latest blog, as Google explained, "A picture is worth a thousand words, but sometimes there's still more to say."

This new space will be used to post feature updates, photography tips, along with favorite photo albums. This blog is designed keep users updated with the latest developments from the Picasa team.

WebmasterWorld members are reporting on the new ranking trends which are appearing on the following Google datacenter IPs:

The response amongst the members, regarding these new SERPs are mixed. Some users are seeing better content, less supplemental results and scraped sites, and more "old fashion content." There are some users whose sites are dropped out of the index, as a result of the new scraper sites. It still not very clear to determine who is the authority site when it comes to the preference of the original content by Google.

A week ago, we unofficially announced Yahoo's cool upcoming features like, sharp layout, user interface, search suggestion and more! Many features and updates have been updated to Yahoo! It has been a slow but worthwhile process. Back in June, Yahoo! launched the first ever Yahoo! shortcuts, a start for many upcoming changes and additions.

It came from Performance Pricing that Google AdWords, AOL Search Marketplace, Microsoft adCenter, and Yahoo Search Marketing have violated its "competitive bidding" patent. This was what reported by the Information Week. A lawsuit was filed by Performance Pricing, last week against the four companies with a charge of infringing upon its patent – that says "Systems and methods for transacting business over a global communications network such as the Internet."

Microsoft has shown a softer side, while criticising Google's plan to acquire $3.1 billion online advertiser DoubleClick. This was reported by Reuters. It is believed that DoubleClick deal will give the search engine group a dominant position.

In Paris, Jean-Philippe Courtois, head of Microsoft International told journalists, "The question is not for Microsoft to have specific views (on this deal)…As in all markets, it is for the regulator to see if the competition is right."

Similar to Yahoo! Shortcuts is Smart Answer's latest offing.

As seen on the official blog, the latest update and developments is visible on Tricks, Treats, Diets and Hurricanes: October Smart Answers. If you type 'halloween' in and run a search, you will get the following :

smart a halloween Yahoo!s Octobers Smart Answers: From Halloween To Treats & Diets

Microsoft acquires Jellyfish

Oct 3, 2007 | 2,673 views | by Navneet Kaushal

Recently, Microsoft added a new member to their Live Search family. This time it is a company called,, based in Madison, Wisconsin. Jellyfish is known for doing some really innovative works in the field of comparative shopping engines.

jellyfish we share blue Microsoft acquires Jellyfish

Microsoft explained about the latest purchase by saying, “ We think the technology has some interesting potential applications as we continue to invest heavily in shopping and commerce as a key component of Live Search.”

Yahoo! Planning To Sell Kelkoo

Oct 3, 2007 | 1,799 views | by Navneet Kaushal

Yahoo! made a recent announcement that they are considering “strategic options” for comparative online shopping site Kelkoo, including a possible sale. This was reported by Financial Times. This online shopping service was acquired by Yahoo! some three-and-a-half years ago, in 2004 for €475 million ($670 million). This Paris based Kelkoo is one of Europe’s biggest e-commerce sites, that gave a new power to Yahoo! Shopping sites for the United Kingdom, France, Germany, Spain, Italy and Taiwan. Kelkoo helped online shoppers in finding the lowest prices for goods such as books, computer games, consumer electronics and fashion. But now its clear that Yahoo! Is going to sell this company.