There is a good news for new users of PPC ads account. Number of PPC engines including MSN adCenter are giving coupons at a conference, eComXpo. MSN adCenter is giving coupons worth $50 to its new users. All you have to do is go to Microsoft adCenter and open a new account by 15th November. Just enter promotional code: ecomxpo1006 and avail the offer of $50 credit for ad clicks.
Google on its Official Google Webmaster Central Blog informed about changes in their webmaster guidelines. Change was initiated through change in one of their algorithms. In the blog Vanessa Fox said:
“Don't use "&id=" as a parameter in your URLs, as we don't include these pages in our index.
An official blog of Yahoo! 'A look inside the world of search from the people of Yahoo!' reported about new beta versions of Yahoo! Toolbar and Yahoo! Bookmarks. Yahoo! has added new features to its toolbar and bookmarks.
New Yahoo! Toolbar integrates with new Yahoo! Bookmarks. It has an improved search function which utilizes the type- ahead bookmark suggestions. Now you can also build your own custom buttons on toolbar.
Many new features have also been added to Yahoo! Bookmarks.. You can now add a thumbnail image of a page to Yahoo! Bookmarks. Option for saving whole text of page is also available with editing features. Organizing your bookmarks will also be an easy task now. Tomi Poutanen, Yahoo's director of product management for social search said, “If you have a huge list of bookmarks, the new version of Yahoo bookmarks allows you to organize those in a very convenient fashion.”
Second Life has given online marketing and optimization new dimension, seeing the amount of business being done in this virtual reality platform. Created in 2003 Second Life currently has no less than 800,000 denizens. Many denizens are offering range of services such as architecture, selling artworks, scripting, event planning, legal and financial services. People are earning hundreds of dollars through designing and selling Second Life virtual real estate. They are also selling weaponry , jewelery, clothes, pets. Musicians like Suzanne Vega and Duran Duran have conducted virtual concerts in Second Life space through utilizing their lifelike characters. Organizations like American Apparel Inc, Major League Baseball, Cnet.com, and Harvard University are not behind in using this new media. Everyday business worth thousands of dollars is done on it. It is estimated that annual GDP of Second Life comes around $150 million.
Want to improve your page rankings on Live.com of Microsoft Search? A WebmasterWorld thread gives some tips to get good ranks for your pages on Live.com. The thread gave tips ranging from subjects like importance of content, page size and weight issues to importance of freshness and basic SEO principles. These tips are being debated at the WebmasterWorld thread.
Apart from Google two other companies are offering customized search engines. These are Microsoft and Optevi. Microsoft in March had launched a live search feature 'Search Macros'. Search Macros helps in building an advanced search query. These search queries are then stored in search bar for later use. Advanced query strings helps you to keep out particular sites, search for certain page characteristics as well as you can also prioritize some sites. Users can create their own Macros. On Optevi, visitors have option of either creating or choosing from 'bundle' of sites which in turn affect the search results. The inclusion and ranking of sites are affected by selection made by the users. To learn more about Optevi search you can have 'The Optevi tour'.
Since all eyes were on Yahoo Search Marketing, so as to divide the attention, Yahoo Publishers Portal has gone under makeover and was launched with its new look on Monday evening. Most eye catching change is look of YPN launch page at publisher.yahoo.com. The enhanced portal now allows even the non-beta publishers to access to more publishers information. In addition to this you can also access pages offering free website tools.
Custom Search Engine reflects your knowledge and interests. Specify the websites that you want searched – and integrate the search box and results into your own website. Google Custom Search Engines can be used in conjunction with the Google AJAX Search API, integrating custom search engines along with blog, video, and news search.
In defense, AJAX search API displays the combination of Google AJAX Search API and a CSE. This is featured with four CSEs on one page- product reviews, price comparisons, forums/message board and hopping. AJAX is powered with blog web and news search, also a strip of related videos.
Jen Sense in an interview with Steve Mitgang, Senior Vice President and General Manager of Yahoo! on Click This! noted that he announced the launch of new Yahoo Search Engine Marketing Blog in quite folded words. Not saying anything directly, he said:
Well, this is what we call as quick response to request. As Tim Mayer promised a few days earlier talking to Barry Schwartz on The Pulse, Yahoo! Kept his words and launched support for NOODP meta tag in weather update of 24th October.
Yahoo will recognize the following META tags on your pages:
META NAME="ROBOTS" CONTENT="NOODP"
or
META NAME="Slurp" CONTENT="NOODP"
@pagetraffic
