Yahoo! Follows Google! Makes Minor Changes to Advertisement Layout!

May 23, 2008 116 reads by Navneet Kaushal

According to Search Engine Roundtable Yahoo! has incorporated some minor changes in the advertisement layout of its SERPs (Search Engine Result Pages) and has also reduced the number of advertisements shown in the SERPs. They have now relocated the position of the display URL under the description. The advertisement layout now also contains only three advertisements, instead of four as in the previous layout.

Google Gives a Facelift to AdWords Billing Page!

May 23, 2008 118 reads by Navneet Kaushal

Google AdWords has updated the billing summary page for the AdWords accounts. According to the Google AdWords Help Center, it has implemented this update in an effort to increase "transparency, flexibility, and performance."

The New Billing Page:

Google Gives a Facelift to AdWords Billing Page!

The Old Billing Page:

Google Gives a Facelift to AdWords Billing Page!

The most noteworthy changes that have been implemented are:

  1. Advertising costs are broken out by day.

Anti-Trust Scrutiny Looms Over Google-Yahoo! Partnership!

May 23, 2008 114 reads by Navneet Kaushal

Our readers would probably remember that I had informed them about a possible partnership between Google and Yahoo! where Google was supposed to let Yahoo! display some of Google advertisements in its SERPs (Search Engine Result Pages). The prospective partnership was intended to solidify after the test run between Yahoo! and Google.

Google Content Network Now Officially Open to Third-Party Advertisers- The People's Company!

May 23, 2008 114 reads by Navneet Kaushal

So, it looks like Google is slowly proving itself to be the 'People's Company', as for this entire week it has been opening itself to the users and advertisers alike. As I had reported to our readers this week, Google had begun to accept third-party tags on its Content Network. In this latest addition, advertisers will be able to work with third parties in order to serve and display advertisements, empowering them with more control and flexibility over their campaigns.
Now, following Google's tradition of 'compassion towards publishers', Google Content Network is accepting third-party advertisements from qualified third party vendors according to Google AdSense Blog. Many of the high-end advertisers at AdWords had been requesting for this service as they work with third parties to create and manage their online campaigns. As stated in the AdSense blog, the proposed third party advertisements will be accepted in English language only, but there are chances that other languages may be added soon.

Tips & Suggestions to Improve 'Image Ranking' in Search Engines!

May 22, 2008 115 reads by Navneet Kaushal

Last month I had informed our readers about the importance of Image Ranking and that Google was working on a ranking algorithm for images. Following the same track of 'Image Rankings', I recently came across a post at the Phoenix Realm that emphasizes on the importance of the role that images play in attracting traffic to websites.

'Experiment to Improve Rankings in SERPs'! New Results Updated!

May 22, 2008 114 reads by Navneet Kaushal

SEO or Search Engine Optimization has slowly turned into a field of experiments. Users around the world constantly practice 'Trial and Error' methodology to enhance or optimize their websites in an effort to improve their site rankings and clickthrough rates in the SERPs (Search Engine Result Pages). Recently, I came across a post by Tim Nash, a software architect who intends to refine an experiment that is aimed at improving clickthrough rates in SERPs through optimization. Now, Tim has come out with an update as to how the experiment has faired so far and gives us in-depth details on his findings. However, the readers must keep in mind that this experiment is designed with the sole purpose of improving the rankings and in no ways is associated with higher rankings. Additionally, both the participating websites (with explicit permission from the clients, of course!) are UK based and only clickthroughs from google.co.uk and not.com were monitored for the results. Let us begin then:

SERP Changes in Ask.com. Strange but True!

May 21, 2008 114 reads by Navneet Kaushal

Just like the planetary alignment is a rare sight, so is the news of Ask.com updating their search index or algorithm!. Especially after their last update was a year ago. However, several posts have surfaced at Webmasters World reporting, that such an update has indeed taken place. Here are some interesting posts, to make you a believer:

Microsoft Live Offers Cash Backs to Consumers! Enough to Increase User Base?

May 21, 2008 116 reads by Navneet Kaushal

Microsoft is all set to follow the footsteps of corporate banks that offer 'CashBacks' on Credit Card purchases. The Wall Street Journal reports, that Microsoft is implementing a new service called the 'Live Search Cash Back' . This service is a collaborative effort between Microsoft, eBay and PayPal and will be offering cash backs to consumers that would perform a search on 'MSN Live Search' and then make a purchase. This move is being contemplated as a Microsoft effort to increase website traffic and better compete with Google. Google on the other hand makes most of its revenue by displaying advertisements in its search results.

Google Health Ails in Infancy! Privacy Concerns!

May 21, 2008 114 reads by Navneet Kaushal

Yesterday I informed our readers that, as part of the Google Factory Tour, Google had announced the launch of Google Health. This service from Google will enable users with just a Gmail ID to sign in and store their personal medical records that Google can share with user selected organizations and individuals with explicit user permission. However, since the horrendous loss of the AdWords Data, there is considerable concern over Privacy Issues and many users are reluctant in using the Google Health service.

Google Finally Gives A Peek Inside the 'Google Search Quality' while ranking sites!

May 21, 2008 115 reads by Navneet Kaushal

Google has finally decided to lose the 'Secret Agent' persona just a bit and via the Google Blog given a tour of its 'Search Quality' The quality team responsible for the ranking of Google Search Results is called the Search Quality Team. One of the main responsibilities of the Search Quality Team is to ascertain the importance of a web page and decide its relevance towards the user query before displaying the page.

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