Pick an interest area, and there’s probably a social media site that’s serving a community around it. These sites might be "micro" in size compared to some of the large, well-known services, but they have passionate members who might also be a more targeted audience that you wish to reach. This session tours some of the many smaller communities out there.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers: Sarah Hofstetter, Vice President, Emerging Media & Client Strategy, 360i

Rob Key, CEO, Converseon

Facebook, MySpace, LinkedIn, Twitter and others allow people to connect with others and foster networks of friends or colleagues. Participate appropriately, and your company will find "friends" interested in what you have to say (and sell). Cross the line and the mob may turn on you and reject your message. In this session you'll learn to network and participate in an acceptable and effective manner.

Google Offers URL Spellchecking

Oct 18, 2007 | 2,741 views | by Navneet Kaushal

Google has shifted beyond the good old keyword spellchecker suggestions and now also offers URL spellchecking.

For example: If you type www.unofficialseoblog.net, it returns the message:

“No results found for www.unofficialseoblog.net.

However, there are results from websites with similar addresses:

Unofficial SEO Blog- Search engine information much before its …

Following last month's cool new features in LiveSearch, the latest in its kitty is Live Search Mobile Voice Command Capability.

Live Search is designed to provide you the information that matters most when you’re mobile, and to make it quick and easy to access, no matter what kind of phone you use.

local information and navigation Microsoft LiveSearch Introduces Voice Command Mobile Search Engine

Local information and navigation

Below is our coverage of Day 1 of SMX Social Media New York

StumbleUpon founder Garrett Camp and del.icio.us founder Joshua Schachter head up two of the most important social bookmarking and discovery services on the web. In this session, the two will talk about trends in social media, where the future may be heading and entertain questions from attendees.

Moderator:Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers: Garrett Camp, Founder & Chief Product Officer, StumbleUpon

Digg, Netscape, Reddit, Newsvine and others allow community members to share and rate news stories. They are primary news sources and influential outlets that must be considered by marketers. But don't expect to post your old-school press release and get a good response! Learn how these sites work and how to best tailor your message for maximum visibility on them.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Attracting visitors on social media sites involves using the right bait — linkbait. Compelling content is best. Added benefit: it appeals to bloggers too. Do it right and they'll link to you, enhancing the prominence of your brand and driving traffic to your site. This session explains linkbaiting and provides examples and ideas to help you craft your own bait.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Consumers are sharing best-of-Web content with bookmarking and tagging sites like Del.icio.us and StumbleUpon. Flickr, YouTube and Technorati tap into "tagging" to categorize material, so people interested in topics can locate community finds. This session is a marketer's guide to using bookmarking and tagging effectively.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers: Guillaume Bouchard, CEO, NVI

Michael Gray, President, Atlas Web Service