Finally Contacting adcenter Support Easier Now!

Feb 27, 2008 114 readsby Navneet Kaushal

A good news for all those adCenter users who lately have been complaining about being unable to contact the adcenter support. Lately many bloggers and webmasters have been raising this issue on various discussion forums. Finally now, it seems adCenter has come to see the gravity of situation and has offered help.

Adsense Announces New Terms & Conditions

Feb 27, 2008 115 readsby Navneet Kaushal

Google has updated the terms and conditions of AdSense. The changes were announced on the AdSense blog.

YSM: Changes The Minimum Bids On Sponsored Search keywords

Feb 26, 2008 114 readsby Navneet Kaushal

Consider the case of an auction, Sotheby’s, eBay, normally there’s a reserve price (or minimum bid) set based on what is believed to be the minimum value of the product. Now, in congruence with the auction model, YSM is changing the way they set the minimum bids required to participate in a Sponsored Search keyword market.

Google PageRank Update Is On!

Feb 26, 2008 115 readsby Navneet Kaushal

Close on the heels of the Google SERP Update, now seems Google PR update is on! We are seeing increase in PR for many of our client's sites.
Some fellow members at Webmaster World also confirmed the same.

Few of the IPs where updated PR is currently visible are: 72.14.255.18, 64.233.187.99 & 64.233.167.99.

Google May Spend Extra Money In Your AdWords Account With Automatic Matching!

Feb 26, 2008 115 readsby Navneet Kaushal

Apparently, some Google AdWords customers are being opted into a beta named "Automatic Matching," as Dan Thies observed. The Automatic Matching programs swing into action if Google sees that you have not used all of your maximum budget for the month or the day. Consequently, Google would take that extra money by automatically matching your ads for keywords that you didn't specify in your keyword match list.

Microsoft Soon To Launch "Engagement Mapping" for Better ROI Measure

Feb 26, 2008 115 readsby Navneet Kaushal

Reuters reported on Monday that Microsoft Corp would test a new way to measure the effectiveness of Internet advertising in a challenge to an industry standard that has helped the likes of Web search leader Google Inc and Yahoo Inc. In this regard, Microsoft's "Engagement Mapping" is due to begin in beta form on March 1.

Microsoft Soon To Launch "Engagement Mapping" for Better ROI Measure

More Sponsored Ads At Ask, Organic Results Below Fold!

Feb 26, 2008 115 readsby Navneet Kaushal

Apparently, Ask.com now displays five sponsored results for several keyword searches, making the organic results appear below the fold, observes Barry. This is quite similar to the organic results that appeared below the fold before Jeeves was dropped.

Reportedly, the search for the keyword "mp3 players" on Internet Explorer, shows five sponsored results, see below:

More Sponsored Ads At Ask, Organic Results Below Fold!

Matt Cutts On Google 60 Penalties And Bad Linking Practices

Feb 26, 2008 117 readsby Navneet Kaushal

Matt Cutts recently responded to a Google Groups discussion about the Google -60 penalty. The penalty sometimes pushes down websites 60 positions back in the result pages. This penalty usually surfaces for a site due to its bad linking practices.

Paid links are considered a questionable tactic and they can harm a site's rankings, more often when these links are identified and Google takes along that juice, which can be considered a penalty.

MSRBot Bot & Microsoft Bot Behave Mysteriously On Some Servers!

Feb 26, 2008 113 readsby Navneet Kaushal

Complaints are appearing at two different forums about the search engine crawlers from Microsoft. Reportedly, at WebmasterWorld , MSRbot, Microsoft's research bot is being said to crawl pages that don't even exist.

The Google Online Marketing Challenge is ON now!

Feb 26, 2008 113 readsby Navneet Kaushal

The Google Online Marketing Challenge is ON now!

After doodle for Google, Google now has announced a global online marketing competition. In the competition, the participant would compete with over 20,000 registered students from 61 countries around the world.

The global online marketing competition is developed by professors in collaboration with Google. Through this Challenge, the students would get an opportunity to gain practical, real world online marketing experience. Besides, the competing students will also get a chance to visit the Google Headquarters in Mountain View, California and meet the team that created AdWords.

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