New AdWords Conversion Tracking Tool Launched by Google!

Apr 14, 2008 115 reads by Navneet Kaushal

According to Accura Cast,Google has finally updated AdWords conversion tracking system. Advertisers can now classify conversion actions and track them individually. Advertisers can now also view the statistics in summary form of overall conversion total and the unique conversions to the elements as defined by the user.

The new Conversion Tracking page provides a categorization of the number of conversions by conversion type. The common Conversion actions are:

Yahoo! Scraps Minimum Bids for Sponsored Search

Apr 14, 2008 114 reads by Navneet Kaushal

On February 26 2008, Yahoo! Blog had reported that Yahoo! is changing the minimum fixed bids for Sponsored Searches in the keyword market. Yahoo! will calculate a variable minimum bid for some of the keywords that the advertisers will bid on, which at times can bring the minimum bid lower than 10 cents and at times it may be higher as well. However, Content Match minimum bids will stay at 10 cents till further notice. These proposed changes will start from next week and would be rolled out in phases.

Microsoft & Rupert Murdoch to Jointly Bid for Yahoo!?

Apr 11, 2008 114 reads by Navneet Kaushal

According to New York Times Microsoft Corp. is in talks with Rupert Murdoch' News Corp, publishers of 'The Wall Street Journal' about a joint bid towards the acquisition of Yahoo!. As of now, the two corporations still need to reach an agreement, but some sources have stated that the talks are extremely serious in nature. If this deal goes through, it will combine three of the Internet's biggest giants: News Corp's MySpace, Microsoft's MSN and Yahoo!.

MixUp at Google? URLs and Page Titles Being Mixed Up

Apr 11, 2008 115 reads by Navneet Kaushal

It seems like Google is facing difficulties in mapping URLs and the pages associated to those URLs. According to Webmaster World , titles and URLs from the same domain are being mixed up in the Google SERPs (Search Engine Result Pages).

Yahoo! AOL Merger Talks Hot Again!

Apr 10, 2008 114 reads by Navneet Kaushal

So again Yahoo! seems to have taken yet another defensive step to stop Microsoft's bid attempt dead in its track. Yahoo! Inc, and Time Warner Inc's AOL are almost at the end of closing a deal to combine their Internet operations. These constant make and break alliances bring back memories of the second world war. This is the most exciting chess match that I've ever seen. So keeping in tune with the topic, Microsoft has approached Rupert Murdoch as an ally and is hoping to have a joint bid for Yahoo!

Yahoo VP Moves to OpenX!

Apr 10, 2008 115 reads by Navneet Kaushal

OpenX which is an open source ad server platform is moving its HQ from London to Los Angeles. According to a report by AllThingsD, while going through the transition of re-branding itself from OpenAds this February, OpenX decided that it needed a new CEO and picked up Yahoo's global ad marketplaces SVP (senior vice president) Tim Cadogan as the new CEO. Cadogan had been working for Yahoo since last five years when he left GoTo.com.

Yahoo! Testing Google AdSense

Apr 10, 2008 115 reads by Navneet Kaushal

In yet another surprising twist, Yahoo! announced that it would begin a limited two week long testing of Google AdSense for search. This will enable the users to see Google advertisements alongside Yahoo! Search result pages. This test merger would however show up in US search result pages only and would also be no more than 3% of Yahoo's search result pages. This move on the part of Yahoo! Inc is being considered as an experiment by the board of directors, who are exploring the possibilities to maximize the stockholder value.

Yahoo to Compete with Google and Microsoft for Web Analytics!

Apr 10, 2008 113 reads by Navneet Kaushal

Keeping the corporate marathon alive, Yahoo! Inc announced that it has finalized the details and stipulations to acquire Tensa Kft (also known as IndexTools ) which has been a leading provider of web analytics software for online marketing.

The acquisition will not only be limited to IndexTools Web Analytics division, but would also include its Research and Development (R&D) division as well. This addition will greatly enhance Yahoo's services and efforts towards improving its clients' online marketing efforts.

Trademark SEO? Come On!

Apr 9, 2008 117 reads by Navneet Kaushal

It seems the world we live in has recently been relocated to the 'Twilight Zone'. The reason being, that recently a man named Jason Gambert is trying to register 'SEO' as a trademark. The most shocking point in this bizarre event is that he has managed to get all the way to the publication stage of the registration process.

Competitor Can Sabotage Your Website Rankings In Google!

Apr 9, 2008 118 reads by Navneet Kaushal

According to Webmaster World, if you go by Google's words, then your competing websites can not harm your website rankings in any manner. But it is a harsh reality that these days many Webmasters deploy dirty trade tricks to defame a competitive website. This is also known as 'Google Bowling'. These methods severely damage your website's rankings as well as it's credibility. Some of the most common deceitful tactics employed these days are:

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