The official Yahoo! Search Marketing blog informs that the Yahoo! Search Marketing help has undergone beautification.

In a blog called Help Gets Help Yahoo informs, "They say beauty’s in the eye of the search marketer. OK, maybe they don’t. But that’s not to say you don’t have your sensitive, aesthetic side. And we’d like to think that we’re sensitive to all of your needs, not just your arithmetical ones (you know, CPC, CTR, CPA, CPM and all that)."

InsideAdwords announces the introduction of a new ad performance tool called Campaign Optimizer.


campaign optimizer1 Google Unveils Ad Performance Tool Campaign Optimizer


“The Campaign Optimizer is a free AdWords tool designed to help you fine-tune your advertising campaigns. When you run the Campaign Optimizer, we automatically analyze your budget, keywords, and landing page, and create a customized proposal for your campaign. You can then review the proposed changes and accept the ones you want to apply.

Google Analytics Faces Downtime!

Jul 31, 2007 | 2,862 views | by Navneet Kaushal

Many Webmasters on WebmasterWorld are reporting technical errors in Google Analytics.

One user, lruellan eloquently wrote to Google Analytics explaining and describing the technical errors as:

proxicom Web Marketing Firm iCrossing Acquires Web Solutions Company Proxicom IncThe Arizona Republic reports that Scottsdale-based web marketing firm iCrossing has purchased Proxicom Inc an internet solutions company.

icrossing Web Marketing Firm iCrossing Acquires Web Solutions Company Proxicom Inc"iCrossing said combining with Proxicom gives it $100 million in annual revenue and makes it the world's largest privately held digital marketing company. It also will have 550 employees in 12 offices ranging from California to London. Terms were not disclosed."

image6 Gigablast.com Posts 12,643,914,368 indexed pages Gigablast.com has crossed 12 billion indexed pages and so it proudly announces in its homepage.

Currently, as I type there are 12,643,913,856 indexed pages. It would be interesting to do a random check next month or two months later.

The official Yahoo! Search marketing has a list of acronyms and abbreviations for those who are not in the know.

ADSL (account daily spending limit)—The maximum amount you want to spend each day.

As seen on the 2007 Microsoft's Financial Analysts Meeting it is clear Microsoft is now aiming for a bigger share of online advertising

2 Microsoft Aiming For A Bigger Share Of Online AdvertisingAt the meeting, Kevin Johnson, the president of the Microsoft Platforms and Services Division said the software company was aiming for a $40 billion income through advertising while also growing to $80 billion within 3-4 years. "Executives told the audience that they plan to continue investments — including acquisitions, and one more was announced Thursday — to become an advertising company, as Chief Executive Steve Ballmer put it".

Webware reports that Google will create a system through which copyrighted videos will not appear in their search engine result pages.

Philip Beck, one of Google's attorneys said that, "Google, which acquired YouTube in October, plans to generate a library of digital video fingerprints that would be used by a computer system to screen clips being uploaded to YouTube. Beck also added that the screening process would take only a few minutes to determine whether a clip is copyright material."

The Live Search team announces three more features in Live Search images.

Now, along with regular images you can also specifically look for face portrait and black & white.

Samples of the new features are”

  1. without the new features – jimi hendrix
  2. with new face filtering on – jimi hendrix filter:face
  3. with new portrait filtering on – jimi hendrix filter:portrait

BBC News informs that Google is 'the most improved brand' according to a survey of international brands.

According to the survey by Business Week and Interbrand Inc Google's brand value increased by a staggering 44% in the last year to reach $17.8bn (£8.8bn), and reached the 20th place. However the big one was Microsoft Corp who was at the No 2 spot with a 2007 Brand value of $58,709 million after a 3% increase. Yahoo was in the 55th spot. Soda giant Coca cola was in the top spot.