Introduction To The SEO Process

Oct 11, 2007 | 1,595 views | by Navneet Kaushal

As seen on Cre8asite Forums Sascha has an exhaustive post that will help anyone starting an SEO process tremendously.

Below is a peek into the post.

“SEO is marketing and what is marketing without direction. Very often strategic planning and execution are synonymous with each other as we will see later in this post. There are couple variables which will have influence on how we go about finding direction for SEO. The mix of those different variables will have an effect on the depth of planning and style of execution.

Frank Fuchs informs that 'a search for Needham, MA 02494 on Google resulted in a onebox result with a Google map right on top'.

yahoo google confusions A Google Search For Maps Shows Yahoo! Maps Listings!

"Just below that happened to be a Yahoo! Maps result with the little button that allows you to expand a map in the SRP. And not as a surprise to me but maybe to quite some people – even so the title reads “Yahoo! Maps – Needham, MA 02494, United States” – the map was a Google Map."

Associated Press has a comScore report which informs that most of the world's searches are performed on Google.

bart google Google Rules Worldwide Search: Competition From China & South Korea

Two relatively unknown, Baidu a formidable competitor in China and South Korea's NHN Corp were potent enough to soon be listed in comScore's Top 5. Google totals 60 % of the world's search, followed with Yahoo!(8.5 billion), Baidu(3.3 billion), Microsoft Corp. (2.2 billion) and NHN(2 billion).

Top Brains Leave Google

Oct 11, 2007 | 1,806 views | by Navneet Kaushal

'Netly news' informs that Benjamin Ling, one of Google's ecommerce efforts engineers, has left Google for 'Facebook'. Ling has a Ph.D degree in computer science from Stanford University. He was the mastermind of creating and running Google Checkout and Google SMS which let us perform Google search via text messages on our cell phones. He is also referred by people as one of 'Larry and Sergey’s golden boys'.

Optimizing For Ask.com

Oct 11, 2007 | 3,911 views | by Navneet Kaushal

Ask.com may not have the reach of Google, Yahoo! Or even LiveSearch for that matter. However, it still is crucial to make your website have a high search engine result page ranking, says Ross Dunn.

ask main logo Optimizing For Ask.com

As seen on 'agencyfaqs!', Google has initiated an SMS-based search service in India. Now, mobile users can use Google SMS by searching the company’s short code, 54664. Presently, the service is undergoing tests and is available in four metro cities of India- Delhi, Mumbai, Bangalore and Hyderabad. Besides, Google has tied up with Airtel, Aircel, BPL, BSNL and Reliance for the broadband service. The charge is a minimum cost of 3 rupees per sms.

As seen on the offiicial Google maps, Google has now added six new cities to Google Street View.

street view chicago Google Adds 6 More Cities To Street View

Stephane Lafon, Software Engineer with Google Maps informs, "Now you can check out 360-degree views of Chicago, Pittsburgh, Philadelphia, Phoenix, Portland and Tucson. As an added bonus, the images in Phoenix, Tucson and parts of Chicago are all in high resolution. But wait! There's more. Ever wish you could pan up to the very top of a 50-story skyscraper using Street View? Well, prepare yourself for some serious sightseeing; we've introduced the ability to pan up in most new cities."

Google and Jaiku both announce their partnership. Jaiku, is a mobile start-up company that develops useful and innovative applications for both computer and mobile phone.

 Google Acquires Finnish Mobile Start up Company Jaiku

Google blog writes that, "Current Jaiku users can still use the service normally, and new folks can sign up for an invitation to the service when we're ready to expand. We plan to use the ideas and technology behind Jaiku to make compelling and useful products. Although we don't have definite plans to announce at this time, we're excited about helping drive the next round of developments in web and mobile technology."

Following last week's announcement of how Google finally has a real challenge, the official Yahoo! Search Marketing Blog announced updates for YSM.

"Custom Reports and Scheduling – One popular request from our advertisers is the ability to customize and schedule reports. Well, voila! Starting today, you’ll be able to customize your reports based on date range, filter criteria and data columns. You can also choose to have your reports emailed to you at intervals that you specify: daily, weekly or monthly. In addition, you can choose the format in which you’d like to receive them, including XML, TSV or CSV for Excel.

With news surfacing regularly of how Google is punishing paid links vendors, Jeremy Luebke has pointers on how to avoid getting penalized by Google.

Do not talk about selling links. I have come across a large number of websites that openly advertise you can buy a link on their site. This is a big no-no. If you have an advertising page on your site, do not list anything about plain text paid links even if it is an option.