Google Introduces Gadget Ads

May 8, 2007 | 1,549 views | by Navneet Kaushal

Google announced their latest advertising beta program "gadget ads" which will be launched in late summer. These new ad units are interactive applications from advertisers through AdWords while they are distributed via AdSense. Since, the application hasn't been launched officially, users suspect it would appear on iGoogle. Advertisers can add flash, video, real-time feed, and transaction functionality to typically static display ads to these HTML-based ad units.

Google Finance Improved

May 8, 2007 | 1,700 views | by Navneet Kaushal

Google's official blog reports new additions to Google Finance. The site is continuously updated and varied providing data on stocks, shares, mutual funds, public and private companies.

Keeping up with user demand, the new additions include:

In a recent test, Stone Temple Consulting put 7 Web analytics vendors to the test. Their softwares was employed at the same time over different sites.

Tested vendors included Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, WebSideStory HBX Analytics and WebTrends.

The objectives of the research was very basic as is mentioned below.

Sponsored Search system might soon provide alternatives to Overture Inventory Tool which is on its last legs and is no longer supported by Yahoo!  Along with the launch of the Sponsored Search system, Yahoo!released a mail to advertisers announcing adjustments to the tool in the meantime.

At Search Engine Watch Forums, the official Microsoft adCenter representative has admitted that Microsoft does use Intellitxt ads to promote Live Search. As always, the rep only admitted after much discussion and growing tensions following the launch of adCenter 3.7.1.

Top 100 Ads Of The Century

May 7, 2007 | 2,916 views | by Navneet Kaushal

A list of the top 100 advertising campaigns has been released by Ad Age. The list includes ads from 1919 to the current 21st century. The oldest featured is Woodbury Soap's "The skin you love to touch" created by J. Walter Thompson Co. in 1911. The list features a wide range of products and services from the sensational Calvin Klein ads, to political campaigns. 

Microsoft Woos, Yahoo! Boos

May 5, 2007 | 2,672 views | by Navneet Kaushal

The Wall Street Journal after writing five articles on it, finally closed the topic by saying Microsoft is not finally buying Yahoo! The cited reason for the break off of talks is Yahoo!'s disinterest.

Currently, Yahoo! and Google are testing new looks for their search result pages. Is it an ordinary change or does the story get deeper, atleast for yahoo?

Google retains its same colors though it now sports a vertical search option plus an additional 'related search' column on the left panel, in contrast to the customary right. Anyone can create this by going to the webpage and adding this code in the browser bar. Philipp Lenssen also has a screenshot of the new SERPs.

Technorati has introduced an Authority Score in their blog search results. It was particularly noticed as people logged on to read Technorati's list of Popular 100. The top 5 blogs include:

Ask's Co- Founder, Apostolos Gerasoulis's grand wish of making the 'Edison algorithm' a part of our daily vocabulary might just see light. Greg Ott,  Ask's VP of marketing recruited Crispin Porter + Bogusky of Burger King, Virgin Atlantic Airways, Coke Zero fame, to familiarize laypeople with algorithms. The Algorithm is On The Move which feature many billboards is Crispin Porter + Bogusky's way of popularizing the Edison Algorithm. In response, threads show a confused understanding of the ads.