How do you cope with doing search engine optimization for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands.

Build a user-friendly site and chances are you've also built a search engine friendly site. Learn how good usability can help your human visitors plus bring in the search traffic.

Moderator: Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget

Speakers: Shari Thurow, Founder and SEO Director, Omni Marketing Interactive, Matt Bailey, President, SiteLogic, Bob Tripathi, Search Strategist, Discover Financial Services.

This panel is an introduction about getting up to speed with the major social marketing sites. This panel of SMO promotion experts will take you from newbie to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn.

Moderator:

  • Joe Laratro

Speakers:

Microsoft announced on the PressPass about adExcellence.

"Microsoft Corp. today unveiled two tools and an accreditation program designed to help customers make the most of their experience with Microsoft adCenter and Live Search. Microsoft adExcellence, opening to all U.S. adCenter users today, is an official training and accreditation program for adCenter. The Microsoft adCenter Add-in for Excel 2007 and the Webmaster Center are new tools designed to help advertisers improve the quality of their search advertising campaigns and help optimize Web sites for Live Search, respectively."

Below is our coverage of Day 1 of Search Engine Strategies (SES) Chicago 2007:

According to them "The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it the ad expands to include a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad."

Buzz.Yahoo reports the top trends in search for the year 2007

yahoo Yahoo!, Top Trends In Search 2007!

The first category is:

News Stories – top 10 news stories

  1. Saddam Hussein
  2. Iran
  3. Iraq
  4. President George W. Bush
  5. Oil and Gas prices
  6. Barack Obama
  7. Hillary Rodham Clinton
  8. San Diego Fires
  9. Afghanistan
  10. Virginia Tech

The other categories are:

Igniting Viral Campaigns: In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers. This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to standout and be talked about.

Moderator: Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network

Mobile Search Battle Royal: The search wars are going mobile. With mobile carriers working with advertisers, Web giants looking to extend their brands into mobile, and Yellow Pages or Directory Assistance players getting into mobile, the stage is set for a battle royal. This session will enable search industry professionals to understand opportunities in mobile search. The panel will present some of the first industry data on mobile search categories and strategies employed by leading practitioners. The audience will come away with a solid understanding of the fundamental marketing issues at work, backed up by hard numbers.

Orion Panel: Universal, Blended and Vertical Search: Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Before you attend this week's optimization and best practices sessions, hear from industry gurus about how search, marketing and information seeking is changing the industry that follows the search.