Being a Google partner definitely pays. However, if you are not a Google partner all you have to do is shell out $10,000. Bingo! You get an easy link from Google. The way to get a link on this Google page is to pay Google $10,000 per year. Conversion rater explains how Google is selling PageRank with intricate examples. Conversion rater also gives many evidences to support his claim.

A major Microsoft AdCenter bug costs advertisers to shell out huge amounts. This bug makes the advertisers may a blasting amount as compared to what they have bid for.

A Webmasterworld thread addressing the same issue has tremendous amount of posts where affected advertisers have addressed the situation. 

My daily spend increased almost 10-fold from $140 to over $1350 yesterday!

Yesterday, Marcia wrote a post on WebmasterWorld informing that Yahoo! search is highlighting keyword search words in cache link.

I saw it for the first time yesterday evening. They're still not showing a cache date, but the words in the search term are now highlighted in bold, bright colors.

According to a thread in November 2004 Yahoo! did not highlight the keywords before.

A recent post on Search Engine Watch informs about 11 Guidelines for Getting Authoritative Links. Authoritative links ensures value to web promotion strategy. It is obvious that search engine will give preference as well as value to out bound links from authoritative sites. 

The 2nd Yahoo! Searchlight Award was scheduled for 22nd February. The award "recognizes and rewards advertising agencies that develop search marketing applications outside of the tried and true direct response mindset. The award specifically illuminates the quality and outstanding nature of work in the context of an overall multi-media campaign."

Last August, Yahoo! redirected 'site:', 'link:', 'linkdomain:' queries to Site Explorer. Search Engine Land reports that Yahoo! will also be redirecting "domain:" and "hostname:" queries to Site Explorer starting today. The post says that the redirection has not been made live. However, I checked a few moments back and it is live now. 

A post on official Google blog informs about Robots Exclusion Protocol. Sometime back we informed you about a previous post on Robots.txt file. It imparted important details to the web publishers about how they can control indexing and accessing of sites by search engines and Google itself. The important tool for the same purpose is the robots.txt file. Robots.txt file gives powerful control to site owners on how the site is searched.

Few days back we reported that downtime can get your site deindexed by Google. This information has alarmed many webmasters and most are not happy about it. Carsten Cumbrowski at Search Engine Journal has written a post where he tries to offer a realistic solution for the same.

The first recommendation he makes is for sites that are temporarily down for maintenance.

Shoemoney has been banned from MyBlogLog. This is no hearsay. Shoemoney has confirmed the news himself.

I have been banned from MyBlogLog… Since last night every page I visit on their site results in a 403 (Forbidden) error code. I have asked others and nobody else seems to get the error but me.

A little while later, he posted an update saying:

Guillaume on SEOmoz has written a interesting post on 24 On-site SEO Checkups For Clueless Developers/Marketers.

The list of SEO on-site tips touches up the basics. However, Guillaume has rightly said that manty SEO consultants and web developers forget these basics at the time of launching a site. The twenty four tips will for sure ensure that any link building or link baiting effort gives maximum results.