The official Webmaster blog has a helpful post has a list of Quick security checklist for webmasters.

"Check your server configuration. Apache has some security configuration tips on their site and Microsoft has some tech center resources for IIS on theirs. Some of these tips include information on directory permissions, server side includes, authentication and encryption.

Based on data taken from 4 week rolling periods (ending 9/01/07; 8/26/07; 7/1/2006) Hitwise announces that Google still rules search with 63.98 percent of all US searches.

Percentage of US
Searches Among Leading Search Engine Providers

















Yahoo introduces the beta version of its new social networking site called, Mash.

At the official Mash blog, Will Aldrich informs that Mash is easy to use but with a twist. Some of its features are:

  1. "You can make starter profiles for your friends. Think: “first round’s on me.”
  2. You can leave your profile open to contributions by trusted friends.

As seen on Webmater World there is a forum on called, "Why does Google return RSS feeds in the SERPs?".

Most users are fred up of seeing RSS feeds results in SERPS and feel its is a “waste of real estate on the SERP.” True, considereing how hard it to get to the the first few positions.

Google Inc announces the launch of the much awaited Google Gadget Ads. This is in beta format and will be used in an interactive new advertising format.

"What are Google Gadget Ads?

Gadget ads enable advertisers and agencies to engage audiences on the Internet's largest ad network with a rich and interactive new ad format.

TouchGraph is a java application of a Google browser that lets you explore the connections between related websites.

products google TouchGraph Google Browser   Lets You Explore The Connections Between Related Websites

"The TouchGraph Google Browser reveals the network of connectivity between websites, as reported by Google's database of related sites."

Pandia has an in-depth explanation of thie new but not one of a kind brower:-

"Topic clusters

Just 2 days ago, Google Docs's Presentatin functionality was launched.

Philip Lenssen through a post called “Google Privacy Problems Introduced Through Presentations” says that this feature “introduced a privacy vulnerability for Google Accounts”.

shumanghosemajumder Google: Click Fraud is Overestimated!There is an interesting article published by Forbes that highlights the ever increasing concern regarding click fraud. Shuman Ghosemajumder, Google's click fraud czar on this occasion says that Google is throwing out less than 10% clicks to accommodate any invalid clicks so that advertisers are not billed for these fraudulent clicks. He explains:

In a recent thread at WebmasterWorld, some members have reported that Google is asking searchers to suggest some URLs for specific searches. "Help improve search for everyone" is how Google is asking for suggestions. Google asks the users to

Click a link to submit a link. The link open a form where you need to login.

1396082705 c818ab094d Google Looking For URL Suggestions In Search Result!

Dan London from the AdWords Editor noticed some interesting figures in his Google Adwords and Google Analytics account. Click fraud stories is not a new thing for anyone. But Dan London made an attempt to explain the reasons behind the huge difference between the traffic and click numbers tracked from within Google AdWords and also by Google Analytics.