Over the weekend Google tried to thwart the attempt by Microsoft to takeover Yahoo!, by being quite vocal about the concerns, see Official Google Response: Microsoft's Bid On Yahoo! "Hostile".

How are your keywords performing? Do you have keywords in your account which don't serve rather make it sluggish? Ever wondered how your keywords could give you a higher ROI? AdCenter advises how to achieve all this .

A judicious keyword expansion makes for efficient long-term account maintenance and reporting. Once you learn to generate quality keyword lists you would be much more effective and efficient in no time!

The merger would and should affect the whole of SEM industry. While the users, stockholders and all the stakeholders are wide eyed at the developments as they progress, the webmasters and publishers too are concerned about the aftermath. Aaron Wall takes and insightful stock of the upcoming scenario.

The critical aspects to keep a tab on would be Organic Search, PPC Ads / Paid Search Advertising, Display & Contextual Ads and International Search.

Microsoft is big and has stakes in many aspects of Information Technology, while only a chunk of the company is into online entertainment and search. Given the leadership position that Google commands in the search industry, it is all the more rational for Microsoft to acquire Yahoo!. While Yahoo! itself has not been at its best this year as far as performance is concerned, not to mention the infamous expected layoffs, now Yahoo! seems to be on its way to fine tune itself. An acquisition by Microsoft at this stage would mean integrating with a more efficient company.

On WebmasterWorld, a member reported that some two weeks back he noticed a lower traffic for the USA IP range. After some digging he found that his site which in December was in top 10 now ranked somewhere around 60 on the USA Google data centers. However, it still ranked in top 10 in all other countries around the world for the same search terms.

Last Friday, it was announced that the Urchin software from Google beta would be now available for download on its main site. This software from Google is a web analytics product which is similar in scope to Google Analytics, except that the software is installed and managed on the user's own server.

This year's Valentine's Day has been an opportunity for many lovers to express their feelings towards their beau, and it also appears to be just the opportune moment for News Corp to propose to Yahoo! Find out what have the talks been about.

Is Yahoo! Dating News Corp, Now?

It is mostly seen that the common worry among the webmaster is about dupe content. On being asked, is there a need to worry about duplicate content issues when submitting articles? This is what Matt Cutts had to say:

Google releases Social Graph API

Feb 4, 2008 | 2,754 views | by Navneet Kaushal

Google announced the release of its Social Graph API on Friday. The Social Graph API is designed as a tool to help users find and add their social connections each time they sign on to a new network. It searches for data on your connections across the internet.

google api Google releases Social Graph API

“People who live in glass houses shouldn't throw stones,” appears to suggest the antiballistic technology made use of by the Redmond giant to counter Google's lambasting Microsoft for the bid.

Google: “The openness of the Internet is what made Google — and Yahoo! — possible. A good idea that users find useful spreads quickly….We take Internet openness, choice and innovation seriously. They are the core of our culture. We believe that the interests of Internet users come first — and should come first."