Yahoo! Panama Bags Viacom Ad Deal

Apr 11, 2007 | 3,586 views | by Navneet Kaushal

Yahoo! New ad serving system Panama bagged a big catch today, reports Market Watch. Yahoo! has entered into a multi-year agreement to provide all the advertising for Viacom's Web sites, including sponsored search and contextual ads.

The agreement shuts Google out of at least 33 of Viacom's most-important online entertainment sites, including,,, and Financial terms of the deal, which could be expanded to 140 more sites, were not disclosed.

Matt Cutts Take On SEO In China

Apr 11, 2007 | 1,335 views | by Navneet Kaushal

Zac has posted an interesting interview with Matt Cutts on SEO in China at China My Hosting.

Matt pointed out many interesting things with regard to the current trend in search engine optimization. “It’s a common mistake to think that search engines don’t like SEO. The fact is that SEO within Google’s quality guidelines is okay. That includes things like making sure that your site is crawlable, thinking of words that users would use when searching and including them naturally within the content of the site, and doing things like making sure that page titles and urls are descriptive.

SES New York 2007 Day 1

Apr 11, 2007 | 3,118 views | by Navneet Kaushal

SES%20logo%202007 SES New York 2007 Day 1Video Search Optimization

Moderator: Chris Sherman, Conference Programming Director, SES events series
Eric Papczun, Director of Natural Search, Performics
Sherwood Stranieri, Search Marketing Director, Catalyst online
Gregory Markel, Founder/President, Infuse Creative, LLC

Google today announced that it will hold its quarterly conference call to discuss first quarter 2007 financial results on Thursday, April 19, 2007 at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time). The live webcast of the conference can be accessed at investor Google webcast.

Read more about Google Q4 2006 Financial reports.

Send Search Results To Mobile

Apr 10, 2007 | 3,418 views | by Navneet Kaushal

After finding what you were looking for over the net it is tiresome to lose such important information. Once you switch off your computer the findings goes with it. However, Yahoo OneSearch now allows users to send search information to their mobile phones.

Yahoo mobile search everywhere Send Search Results To Mobile

Google Criticized For Plagiarism

Apr 10, 2007 | 1,485 views | by Navneet Kaushal

Google has been recently backlashed for its similarities with a rival software. Google recently admitted that a dictionary of Chinese words that it used with its lately released software tools actually came from a third party, informs PC World.

Google's Pinyin Input Method Editor (IME) "was built leveraging some non-Google database resources," Google China spokesperson Cui Jin wrote in an e-mail response to questions. The IME allows users to enter Chinese characters by typing their Pinyin romanization equivalents.

Google has announced the top ten most searched keywords for week ending April 7, 2007.  The top gainer 'masters' actually stands for annual(masters) golf tournament. How can it be that the celebrities are left out of the top ten list.  Keith Richards and Rose Mcgown bagged the nine and the eight position. Checkout the complete list:

It has been less than a month since Microsoft took over TellMe Networks for around $800mn and Yahoo! has already spoilt the party. GigaOM has reported that Gary Clayton, the chief creative officer of TellMe and Victor Chen, a senior TellMe executive have joined Yahoo! recently. Gary Clayton has joined as a vice president in R&D division of Yahoo!

Directory submissions are a popular way of promoting blogs and RSS feeds. However, the list of directories is quite extensive and differentiated to say the least. There are blog specific directories as well as RSS specific ones.
Lee Odden has compiled a list of 97 blog directories that one can submit to. Though as Lee himself says, the list is not a new ones, there are enough resources to jumpstart any blog promotion. 

Yahoo! Search Marketing Glitch

Apr 9, 2007 | 2,041 views | by Navneet Kaushal

Yahoo! finalized the consolidation of affiliate programs to a single which includes Yahoo! Search Marketing as well. Carsten Cumbrowski at Search Engine Journal informs about a flaw in the code of the YSM landing page.