Google Shows 'robots.txt file' in its SERPS! Can it Create Problems? Confusion Prevails!

May 16, 2008 116 reads by Navneet Kaushal

There is a new concern at the Webmaster World with many Webmasters reporting that Google is showing their 'robots.txt file' in its SERPS (Search Engine Result Pages). Although, it shouldn't pose any threat, still there is considerable concern over this latest development. However, some other Webmasters are simply considering this display as an anomaly and believe that this won't be affecting websites and rankings in any ways.

Yahoo.com Redirects its UK users to uk.yahoo.com!

May 16, 2008 114 reads by Navneet Kaushal

Last month Yahoo! had launched Sitemap Explorer in United Kingdom (UK) and Ireland, much to the joy and satisfaction of UK users and Webmasters. However, Search Engine Journal is reporting that since yesterday Yahoo! is redirecting its UK users to uk.yahoo.com. It means that Yahoo! is automatically presenting the localized version of its homepage to all users from UK.

Google Adds 10 more languages to 'Google Translate'

May 16, 2008 114 reads by Navneet Kaushal

Last week I had informed my readers about the launch of Google' translation service known as Google Translate. This service is Hindi specific and offers direct and automated translation of English text to Hindi. However, according to the Google Blog Google has added another 10 new languages to Google Translate's database, thereby bringing the total number of languages to 23. These newly added languages are Bulgarian, Croatian, Czech, Danish, Finnish, Hindi, Norwegian, Polish, Romanian and Swedish.

Microsoft Adds New Features to Live Search for Mobile!

May 16, 2008 115 reads by Navneet Kaushal

Microsoft has updated its Live Search for Mobile with some really cool and slick features. According to the Live Search Blog Microsoft in its last update had incorporated a feature that enabled a user to directly send feedback to the Live Search engineering team. Based on the feedbacks received, MSN has rolled out these features.

SEMPO 2007 State of Market Survey Data- A surprising Major Online Ad Spend Trend

May 15, 2008 114 reads by Navneet Kaushal

Search Engine Marketing Professional Organization (SEMPO) conducted the SEMPO 2007 State of Market Survey, in which it found that about 80 % of the participating advertisers are more than willing to pay more for Behavioral Targeting. That in itself indicates towards a major shift in the Online Advertisement Spend Trend. The survey included the participation of 867 search engine advertisers and search engine marketing agencies

Yahoo! Gives Tips on Writing Effective Ads!

May 15, 2008 115 reads by Navneet Kaushal

In the Yahoo! Search Marketing Blog, Yahoo! Search Marketing Specialist, Sharon Goodsense has posted some highly useful tips and suggestions on the art of writing effective advertisements. These suggestions are targeted at both professional search marketeers and novices too. The following post is an abridged version of Sharon's Smart Start Guide. Advertiser should keep the following points in mind while creating an advertisement, to enhance their chances of increased clicks:

Google Implements Changes to Strengthen AdWords Conversion Tracking!

May 15, 2008 114 reads by Navneet Kaushal

AdWords Conversion is a free tool in Google AdWords that help advertisers get an understanding of the process that follows a user's click on an advertisement. Its main objective is to give vital information to publishers as to which clicks most often lead to conversions and how they can make use of their money more effectively.

Google Webmaster Tools Adds 4 New Languages!

May 15, 2008 115 reads by Navneet Kaushal

Google Webmaster Tools has announced, the addition of 4 more languages, bringing the total amount of languages to 26. It means that the Google Webmaster Tools is now available in 26 languages. The new additions are:

  1. Arabic
  2. Hebrew
  3. Hindi
  4. Thai

The addition of these four new 'Googlers' are aimed at providing enhanced assistance and keeping the workings of Google Webmaster Tools clean and simple. The 'Googlers' help monitor Google's Webmaster Help Groups in different languages.

Yahoo! Finally Launches Site Explorer in Japan!

May 15, 2008 114 reads by Navneet Kaushal

According to Webmasters World, Yahoo! Has launched its Site Explorer in Japan. Yahoo! Site Explorer helps users explore all the web pages indexed by Yahoo! Search. The Yahoo! Site Explorer, Japan has been launched in BETA mode for the time being.

At present, Yahoo! Site Explorer, Japan is unable to use dynamic URL feature or badge.However, it is very well compatible with Yahoo Japan Bookmark and Yahoo Japan Blog services. The algorithms have been specifically tailored for Japaneses environment, thus making it very comfortable for Japanese Webmasters.

Google Releases Google AdWords Editor 5.1 and Schedules Maintenance for May 17

May 15, 2008 115 reads by Navneet Kaushal

Google has announced the release of AdWords Editor 5.1. This new version contains only minor adjustments, but would be quite beneficial for users.

AdWords Editor 5.1 update includes, the previous four tabs for advertisements (text, image, local business, and mobile) now been grouped under a single 'Ads' tab. This update has been incorporated due to a constant 'space issue' in the interface. However, this issue only bothered a handful of users. Well, it seems Google does recognize the importance of each and every user after all.

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