Microsoft Releases New Live Search Maps and Virtual Earth 3D!

Apr 15, 2008 119 reads by Navneet Kaushal

Our planet has become a lot smaller since the advent of online mapping phenomenon. Google, Yahoo, Mapquest and Microsoft have all been working in this field for quite some time now. Recently, Microsoft team released new 'Live Search Maps' and Virtual Earth 3D. These are improved additions to Microsoft's mapping service. Some of the distinct features are:

Google Tend To Crawl & Index HTML Forms!

Apr 14, 2008 115 reads by Navneet Kaushal

On Friday, April11 2008 Google Webmasters Blog revealed that Google had been testing a new search related technology that would enable Google crawl agents to explore some HTML forms in an attempt to discover new web pages and URLs which have not yet been found and indexed.

Yahoo! Insists that Google Trial is just a 'Trial':

Apr 14, 2008 113 reads by Navneet Kaushal

In an effort to lay to rest the rumors and speculations that have been buzzing around in the online community, according to WMW
: Yahoo! Inc in an open statement insisted that its decision to test Google Internet search advertising is nothing but a trial.

New AdWords Conversion Tracking Tool Launched by Google!

Apr 14, 2008 115 reads by Navneet Kaushal

According to Accura Cast,Google has finally updated AdWords conversion tracking system. Advertisers can now classify conversion actions and track them individually. Advertisers can now also view the statistics in summary form of overall conversion total and the unique conversions to the elements as defined by the user.

The new Conversion Tracking page provides a categorization of the number of conversions by conversion type. The common Conversion actions are:

Yahoo! Scraps Minimum Bids for Sponsored Search

Apr 14, 2008 114 reads by Navneet Kaushal

On February 26 2008, Yahoo! Blog had reported that Yahoo! is changing the minimum fixed bids for Sponsored Searches in the keyword market. Yahoo! will calculate a variable minimum bid for some of the keywords that the advertisers will bid on, which at times can bring the minimum bid lower than 10 cents and at times it may be higher as well. However, Content Match minimum bids will stay at 10 cents till further notice. These proposed changes will start from next week and would be rolled out in phases.

Microsoft & Rupert Murdoch to Jointly Bid for Yahoo!?

Apr 11, 2008 114 reads by Navneet Kaushal

According to New York Times Microsoft Corp. is in talks with Rupert Murdoch' News Corp, publishers of 'The Wall Street Journal' about a joint bid towards the acquisition of Yahoo!. As of now, the two corporations still need to reach an agreement, but some sources have stated that the talks are extremely serious in nature. If this deal goes through, it will combine three of the Internet's biggest giants: News Corp's MySpace, Microsoft's MSN and Yahoo!.

MixUp at Google? URLs and Page Titles Being Mixed Up

Apr 11, 2008 115 reads by Navneet Kaushal

It seems like Google is facing difficulties in mapping URLs and the pages associated to those URLs. According to Webmaster World , titles and URLs from the same domain are being mixed up in the Google SERPs (Search Engine Result Pages).

Yahoo! AOL Merger Talks Hot Again!

Apr 10, 2008 114 reads by Navneet Kaushal

So again Yahoo! seems to have taken yet another defensive step to stop Microsoft's bid attempt dead in its track. Yahoo! Inc, and Time Warner Inc's AOL are almost at the end of closing a deal to combine their Internet operations. These constant make and break alliances bring back memories of the second world war. This is the most exciting chess match that I've ever seen. So keeping in tune with the topic, Microsoft has approached Rupert Murdoch as an ally and is hoping to have a joint bid for Yahoo!

Yahoo VP Moves to OpenX!

Apr 10, 2008 115 reads by Navneet Kaushal

OpenX which is an open source ad server platform is moving its HQ from London to Los Angeles. According to a report by AllThingsD, while going through the transition of re-branding itself from OpenAds this February, OpenX decided that it needed a new CEO and picked up Yahoo's global ad marketplaces SVP (senior vice president) Tim Cadogan as the new CEO. Cadogan had been working for Yahoo since last five years when he left GoTo.com.

Yahoo! Testing Google AdSense

Apr 10, 2008 115 reads by Navneet Kaushal

In yet another surprising twist, Yahoo! announced that it would begin a limited two week long testing of Google AdSense for search. This will enable the users to see Google advertisements alongside Yahoo! Search result pages. This test merger would however show up in US search result pages only and would also be no more than 3% of Yahoo's search result pages. This move on the part of Yahoo! Inc is being considered as an experiment by the board of directors, who are exploring the possibilities to maximize the stockholder value.

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