Ads for Adobe PDF by Yahoo! Out now

Mar 11, 2008 115 reads by Navneet Kaushal

Last November, we had reported
about the Ads for Adobe PDF which would be powered by Yahoo service. Now finally this service is out and is available for all publishers. This announcement was made on the YPNblog, last Friday. However, it would be interesting to note that their has not been much of a hype around this release.

Google PageRank score 'Abstract'

Mar 11, 2008 115 reads by Navneet Kaushal

Last month, we had reported that there was an update on PageRank. But now Google Webmaster discussion forum seems to be rife with a discussion that talks about the heading down hill value of Google PageRank.

The query was regarding the dropping PageRank of a webmaster's blog. Answering his query, however, the Google PageRank rep has in a way proved that there is yet another reason for us not to take the value displayed in the Google Toolbar too seriously.

Ask VP confirms: not to go women oriented, in an Interview with PageTraffic Blog

Mar 11, 2008 115 reads by Navneet Kaushal

Over the past weeks, a lot has been brewing at Rumours and speculations have been doing the rounds for sometime now. However, the most lingering doubts were regarding Ask opting for Google powered results in its search results. But we wanted to know the trust, the real thing, so we went ahead and had a conference call with spokesman and VP, Nicholas Graham.

Googlebot Gets Candid: Now All That You Would Like To Know!

Mar 7, 2008 114 reads by Navneet Kaushal

Googlebot is like a dream which knows us all , , and soul. Here in this interview, Maile Ohye as the website and Jeremy Lilley as the Googlebot from Google Central Webmasterblog would answer all those questions that you ever had.

Website: Would you crawl with the same headers if the site were in the U.S., Asia or Europe? Do you ever use different headers?

Now even Measure Audio Ads Performance through Google Analytics

Mar 7, 2008 114 reads by Navneet Kaushal

Yesterday Google announced the launch of its two new related Google Analytics features: a beta version of industry benchmarking and a data-sharing settings page. Further, from now on the Google Analytics will also have the ability to measure the performance of Audio Ads.
The Google Analytics blog states that, with Google Audio Ads, the advertisers can now see how their campaign metrics for impressions, ad plays, markets and CPM correlate with their website traffic data provided by Google Analytics, such as conversions, revenue, and transactions. Customers can see if their audio campaigns resulted in greater amounts of traffic and conversions on a regional basis.

Are Your Ready For Industry Benchmarking and Data-Sharing Features From Google Analytics?

Mar 6, 2008 115 reads by Navneet Kaushal

Google was just as happy as ever to announce the launch of its two related new Google Analytics features: a beta version of industry benchmarking and a data-sharing settings page.

Both the features are meant to allow users more choice and better control over their data. Though these features had begun appearing in customer accounts on March 5 itself, the benchmarking reports could take a couple weeks to show data.

Is Ask already Serving Google!?

Mar 6, 2008 115 reads by Navneet Kaushal

Yesterday, Ask laid off 8% of its search related workforce, amounting to about 40 jobs and further the Ask CEO Jim Safka announced that it will now focus exclusively on women. Now in the current updates, it seems that Ask is already serving limited tests of Google powered results in its search results.

Landing Page Load Time To Affect Google AdWords Quality Score!

Mar 6, 2008 114 reads by Navneet Kaushal

Recently, a WebmasterWorld thread found a new Google AdWords quality score parameter, page load time. It was a new addition and had been added to the AdWords full dump of their help section. You could have seen it where it said "How does website load time affect my landing page quality?" But now it's been removed as it was an outdated FAQ, as has been clarified by Google via AdWordsAdvisor. A snapshot of the FAQ had been taken by Barry.

Get started with adCenter Analytics!

Mar 6, 2008 114 reads by Navneet Kaushal

Recently, adCenter Analytics had announced an upgrade to adCenter Analytic. For those of you who still are a little clueless, adCenter Analytics is a free web analytics tool that helps you easily understand web site user engagement and online marketing campaign performance. A user can then track the audience behaviour from click to conversion, segment data by age and gender or simply run a report to see how many visitors have accessed the site, where they came from and what content they looked at. to Cut 8% Jobs & Realign Strategy

Mar 5, 2008 115 reads by Navneet Kaushal

Yesterday we had mentioned that Ask has announced layoffs. Further there were speculations that, Ask might be thinking about abandoning or selling its "Teoma search engine" in favor of Google. And despite yesterday's reports which suggested that they'll keep their search engine and Teoma, however today it seems to be in doubt. According to a Reuters report, will eliminate about 8% of its work force, amounting to about 40 jobs. It seems that inspite of its goal to improve its search portal and mobile initiatives, this move seems to be taken more out of a need, that anything else.

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