New Features at Yahoo! Panama

Nov 29, 2007 | 4,544 views | by Navneet Kaushal

Yahoo! Panama team has been been working on new methods through which advertisers can fine-tune their ad campaigns. The details of these enhancements to their service are available at the YSM blog.

Here is a brief about the new features:

  • Campaign Bid Tune-Up – This provides advertisers a tool for optimizing Sponsored Search campaigns. It's a self-service tool that gives you suggested keyword bids and daily spending limit. This is really ideal for folks who don't have access to or do not use Campaign Optimization.

Is Google's GDrive Coming Soon?

Nov 28, 2007 | 2,153 views | by Navneet Kaushal

The Wall Street Journal's article notes Google might well be on its way to come up with the GDrive soon.

Can Google Detect all Webspam?

Nov 28, 2007 | 2,507 views | by Navneet Kaushal

Black hats have always been making waves with all their cloaking and other ways to trick webspiders, but can Google really detect such maneuvers by black hats. As Matt Cutts notes the claims about a Danish company. "I've been following a case in Denmark where a cloaking company has been making a couple interesting claims. First, they claim that if a "brand-name" company cloaks, Google won't remove the brand-name domain. That's simply not true; if we believe that a company is abusing Google's index by cloaking, we certainly do reserve the right to remove that company's domains from our index. Next, the cloaking company claims that their method of cloaking is undetectable."

Google Maps Adds Terrain Layer!

Nov 28, 2007 | 2,762 views | by Navneet Kaushal

Realizing the need of map users around the world the Google has come up with a terrain tab. This new tab that depicts "New Terrain layer" that has been launched in Google Maps. The official Google Maps blog informs that now you can mix street maps along with visual information about terrains. "Elevation data is not limited to geographic features like mountains, but it's also displayed for buildings."

"Yahoo to offer structured Web search," announces a post in MacWorld. According to the article, users can now "search around select terms, rather than navigate through a large number of search results."

dominic Googles Local Ads Guy Joins Meetup! According to the Silicon News Insider, Google's Local Ads Guy, Dominic Preuss has left the number 1 search engine to join Meetup, as VP of 'marketplace' of Meetup.

"Dominic is going to try to create a new revenue stream for Meetup by matching sponsors with Meetups, and taking a small cut for itself. Smart idea: Right now Meetup sponsorships (Wilson Sonsoni and DFJ Gotham sponsor NY Tech, for example) are done ad hoc, and Meetup doesn't see a penny of this revenue."

In a Webmaster World thread, one user asked how to complain if MSN banned a site due to unfair reasons.

To this, MSNDude replied:

"http://support.live.com/eform.aspx?productKey=wlsearch&ct=eformts"

So far, many users are fed up of MSN's reinclusion methods,with some of them even saying that "Once burned, twice shy. Ask for "help" at your own risk, if you dare."

As the $US exchange rate is currently very weak, many Canadian AdWords Advertisers chose to switch to a $US AdWords Account, informs a forum in Webmaster World.

"I smoothly moved all my campaigns to a new account and paused the old ones, as we know they will not simply change the currency for you."

Riona MacNamara of Google's Webmaster Tools Team informs of Matt Cutts's trip to Google's Kirkland office which resulted in many videos about the anatomy of search result.

"In our first video, Matt talks about the anatomy of a search result, and gives some useful tips on how you can help improve how your site appears in our results pages. This talk covers everything you'll see in a search result, including page title, page description, and sitelinks, and explains those other elements that can appear, such as stock quotes, cached pages links, and more."

In a recent Google Blogoscoped report, it says that Google has dropped the "video" link within the main top navigation at Google. The video link was replaced with a "products" link.

However, people who want the video link can find it by clicking on the “more” link. When the page is opened fully, the video option can be noticed at the far bottom of that drop down button.